Servlce ls Our Stoe& ln Trade

Expert Hondling ond Drying of Your Lumber-Fqst ServiceNEW qnd MODERN FACILITIES-INCREASED CAPACITY

These crre bul o few of rhe mony feqlures

Ofiered By

L. A. DRY KltN & STORAGE, lNC.

Dee Essley, Pres.

4261 Sheila 51., Los Angeles, Colif. ANgelus3-6273

Mqrshqll Edwqrds, Supt.

Gerlinger Cqrrier Compqny Develops Enrirely New Series 'M' Fork-lifts

Quality :-! Dependabiliry !-r Service AND . . the cbility to lurnish mqteriqls thqt will plecse your customers.

WHOIESAIE DISTRIBUTORS

Complete Stocks oI qucrlity Foreigm d Domestic Hcndwoods

Clecr Ocrk Thresholds

Rod d Spircrl Dowels PlYvtrood

MacBtATH HARDW00D

Efforts of Gerlinger's engineers to fi11 the materials handling industry's demand for heavy duty fork-lift trucks in the twelve through fifteen ton range, has resulted in the oroduction of an entirelv new series kr-rorvn as the "M." In

Ctean

Cleon, uniform sfock from enclosed worehouses. products ihot build good will os well os repeof solesl

Fast

Fosl delivery from our own worehouses or direct from monufocturers. Regulqr delivery schedules in northern Cqliforniq.

True quolity meons thot you will be well sofisfied with every order you ploce wifh Wesfern Pine Supply Compony.

announcing this series, rvhich consists of four models, V. O. Williams, general manager of the Gerlinger Carrier Company, Dallas, Oregon, said, "Dollar for dollar; pound for pound; u,e believe the 'M's u,'i1l outlift and outperform any fork lift truck or-r the market today. In their weight range they 'ir.ill do it u'ith greater economy."

Each of the giants i.r designed for use in a variety of industries. \\rhere there are requirements such as push-off arms, crane attachments or specified equipment, the manufacturer states adaptations can be made .rvith ease and speed. Tlre nerv models, M-24, M-26, M-28 and M-30, lift 12, 13, 14 and 15 tons, respectively.

For further informal.ion write the Gerlinger Carrier Company, Dept. TP., Dalla.s, Oregon.

Sqnfo Clqro Volley Plqns Swim Stcg

Jim Ramsey, president of Santa Clara Valley Hoo-Hoo Club 170, announces that the club's first annual Srvim and Barbecue event u,ill be held June 12 at the home of Art Grcy in Atherton. I'rogram Director Bob Bonner has arranged for bar and barbeque through the Chez Yvonne restaurant, well knorvn anong San Francisco Peninsula diners for rts par excellence in food and drink. The pool and llar will be open for busiriess at 3:t0 p.m. and the barbecued steak dinner is schedulecl for an 8:00 p.m. serving.

Don't forget your bathing trunks 'cause that rvater r,vill sure take the crease out of your tron-cers, advises President Tim.

" Father Goose" (r e56)

Tom,

R. L. Smirh Buys Shostq Pine Plqnt

Redding, Calif.-Ralph L. Smith Lumber Co., Anderson. Calif., has bought the Mount Shasta (Calif.) Pine Mfg. Co., President Smith said last month, and will operate it as the Mount Shasta division of the Ralph L. Smith Lumber Co. A. B. Hood, vice-president and general manager of all Smith operations, said that Robert D. Kohn would continue as resident manager.

The locrd was sold (Price couldn't be beqtl) 'Cquse it wos stomped from Clough, AII Reet!!

Smith's operations at Anderson consist of sawmill, planing mill, dry kilns, lumber yard and modern cut stock, moulding and shook factory, in business since 1947. Since then the company has acquired sawmills at Castella and Minersville, and the Wildwood (Calif.) Lumber Co.

PCA Eqrnings

New Ad Service for Retoil Yqrds

Morql: When YOU wcmt Lumber -DRESSED OR ROUGHIust put your laith and Trust in CTOUGH

San Francisco-Pacific Coast Aggregates may earn between $1.5 million and $2,250,000 in 1956, President A. K. Humphries told stockholders at the recent annual meetirg. Profit will include the recently acquired Santa Cruz Cement Co. A $2,003 loss in 1956's first quarter was almost offset by March profits, rvith the new cement output being sold as fast as it can be produced. Capacity of Santa Cruz plant rs 2l million barrels a year and it is producing above that.

€oldor Joins NHIA

The Caldor Lumber Co., Diamond Springs, Calif., was one of the firms applying for membership in the Nationat Hardwood Lumber Association during March.

(Continued frorn Page 22) viduality and punch to the ads. He never predominates or has the center of the stage, but, is used to good effect to dentonstrate the beauty and utility of the yard's merchandise.

In this age of symbolism in advertising, Lanky Planky becomes, rf you wish, your exclusive nationally known Trade Mark for your area. He can be used in the newspaper, direct mail, radio, TV, advertising novelties such as yardsticks, pencils, carpenter aprons, matches, collection stamps, letterheads and outdoor signs. He's a tie-in for easy reader identification of all a yard's advertising.

The ads come.in 3A' G col. x 10"),2V' (2 col. x 10'), and

For Quality Shipments

Ponderosq Pine . Sugor Pine Douglos

Quaiity

lmported ond Domestlc

HARDWOOD PTYWOOD

Slngle Ply

DOUGTAS FIR & WHITE PINE PTYWOOD

Hardboord

CefofexForesf Hardboard will enhance the total effect of both. By this means you rvill be practicing the principle of store-wide promotion, so successfull.y employed by the large chains in all fields for many years. House plans from National Plan Service of Chicago are featured in one ad each month. These plans can be obtained from the L. M. A. San Francisco ofifice.

The cost of Lanky Planky is reasonably priced on a population basis. T.he service can be just as attractive to the small dealer as to the large metropolitan operator. There's an introductory offer of one month's free service with the first year's subscription. The publishers are Stevens Advertising Agency, Board of Trade Bldg., Indianapolis, Ind. The California representative at your