La Jolla Lumber Company Opens Beautiful New Plant

Completely re-built, following the devastating fire of March, 1951, the La Jolla Lumber Company officials held open house May 16, at their beautiful new lumber plant located on Girard Street right in the heart of I-a Jolla business district. Over 6750 guests were entertained during the day and evening as they called to wish the officers and employes a prosperous future for the only retail lumber concern offering a complete general building supply service to this fast growing community of La Jolla.

The La Jolla Lumber Company is a branch yard of the Western Lumber Company of San Diego and is the sixth in its chain of community retail stores. Chula Vista, Coronado, Ocean Beach and Pacific Beach; as well as San Diego and La Jolla, are served locally by this firm that was established half a century ago come next year. During 1954 the officers and employes will celebrate the golden anniversary of the company in each area with special sales and attractive displays of the various brand named items of paint, hardware, roofing, wall board, insulation and building supplies they handle throughout the southern part of the state.

It took over eight months to complete the 54,000 sq. ft. l-a Jolla plant at a cost exceeding $100,000.00. The store and office is constructed of California Redwood and Robert A. Bradt, prominent San Diego architect, designed the buildings of rancho style, to follou' the theme of easy California living. Beautiful patios featurnig modern furniture- and barbeque items accentuate the exterior of the store. The offices, planning and consultation rooms are finished in beautiful oak and other hardwood uall surfacings sold by the company. All interior fixtures and trim feature soft grained birch of satin texture. Each and every item of material that was used in the construction of the complete plant is oftered for sale by the company to its patrons so they can applv the same ideas in home remodeling and building.

The landscaping and design of parking facilities was done by Sessions of La Jolla, a local firm that has completed work for the various estates surrounding this popular resort area. Robert A. Bradt, the architect, called upon his experience in designing schools, churches, civic and commercial buildings and applied the rancho appointment of old Spanish architecture, leaning toward the modern, when he planned the buildings.

Elsie W. Sullivan is president of the La Jolla Lumber Company and the parent Western Lumber Company of San Diego. Cy E. Irving is vice-president and general manager, M. E. Edmiston is assistant general manager in charge of all branch yards and Jerry H. Sullivan has been appointed as manager of the La Jolla organization. Monte Soul6 has been named general superintendent, Burt McKinney, assistant manager and Mrs. Mary Norse has been appointed auditor and office manager. These people represent over 150 man years of experience in dealing with local retail lumber trade and all are long time employes of Western Lumber Company. The La Jolla branch will be stafted with fifteen clerks and yard employes and will call on the parent company for volurne cleliveries into its trade area. In this manner service of over 150 employes and 25 trucks and trailers are at the commancl of the local firrn.

Dodge Reports on Building In Eastern States

New York, NIay 1l-The construction boom broadened its base in April, for airning at a 1953 total equalling or exceeding the all-time high of 1952.

The F. W. Dodge Corporation total of Dodge Reports of contracts awarded in the 37 eastern states for the first four months slipped 1 per cent below the total for the first quarter, but on the other hand another month went by.

The four-month Dodge total of $5,186,238,000 is 10 per cent above the corresponding total for 1952. The three-rnonth total was 11 per cent above 1952.

It may be noted that if the Dodge total should slip the same amount in each of the remaining eight months, 1953 would still be ahead of 1952 at the, end of the year.

Nonresidential was the strongest classificatiorr of Dodge Reports in April. The total was $680,330,000, up 51 per cent over March and up 21 per cent over April 1952. Residential award reports totalled $673,887,000, up 11 per cent above March but 1 per cent behind April 1952. Heavy engineering and public works and utilities totals were $387,325,000, up 32 per cent over March and up 10 per cent over April 1952.

The grand total of Dodge Reports in April was $I,741,542,000, up 29 per cent over Nlarch and up 9 per cent over April 1952.

All categories showed gains for the four months: Nonresidential, $1,910,740,000, up 13 per cent; residential, $2,157,691,000, up 7 per cent; heavy engineering, $1,117,807,000, up 10 per cent-as compared with the first f,our months of 1952.

Ella Shelton, prominent secretary of the Los Angeles Hoo-Hoo-Ettes, well known throughout the lumber industry in Southern California, has joined the staff of D. C. Esslev & Son, Los Angeles wholesale lumber concern, as secretary to the president.

In the semi-self service sales room every article for patio, gardening, tools and building materials will be found in the complete inventory. Attractive displays will feature the interior to help customers in their choice of needed items and the sales activity throughout the store will accentuate easy shopping. Every modern merchandising facility has been applied by this progressive organization.

- "It is anticipated our gross sales will exceed a million and a half annually," said Cy lrving, "and we know our experienced staiT will offer l,a Jolla patrons the finest service in the building materials business that can be obtained anywhere."

J. R. McNaught, general contractor of La Jolla, completed the La Jolla Lumber Company buildings. His firm has been in business in Southern California for the past thirty years handling contracts in Hollywood, San Marino and San Diego.

Move Offices

Imperial Forest West Sixth Street Angeles.

has moved its offices Anaheim-Telegraph from 3180 Road, Los Products , -< /r' to /lJJ

More Tree Fcrms

The Industrial Forestry Association has recentlv certified seven new tree farms with combined acreage of 52,918 acres in the Douglas Fir'area of Washington and Oregon. This gives these two states a total acreage in tree farms of 4,201,427 acres.

Recrlty Conventions In November

November, 1953, will be the month for real estate meetings and conventions. On Nov. 6th and 7th the California Real Estate Association will hold its annual convention in Los Angeles; and on Nov. 8th to l3th the National Association of Real Estate Boards will meet here also. Headquarters for both meetings will be the Biltmore and Statler hotels.

L. I. Holmes Promoted

As of May 15, R. L. Turner has resigned as general manager for the Rockport Redwood Company, Rounds & Kilpatrick Lumber Company, and the Rounds Lumber Company, all of San Francisco, and L. I. Holmes, previously manager of the Rockport, California, operations of the company, has been appointed to succeed him. Mr. Holmes will continue to make his home at Rockport.

300,ooo FEEr of QUAUIY DOUGIAS Flt ond FOITIDEROSA PINE from our tllls crt medford ond Prospqd, Orcgon, orElrrcs yon o dependoble source of supply.