2 minute read

The crdvontoges of selling quolitY

r We're talking about the advantagcs t"-1"^:' Mr' Dealer' of course, ,o" t""uii' st1 t utt1t1^lt:: ""u a larger 0,";n;;:;il"::l';"U*:;*tll:"i""'i,"';"Lffi ; i*pottut't' vo" .s-1'" t:':;;;; *tro-*nt give vou."Pt": satisfied customers . ' ' ',**".^ .r.-;, friends. You also cut ;;i;"., and. r5com1;:f fl,': ::il'ilH in ,i-. u,,a down comPlaints tht

'" '$;:i:1.q::";iil"* *',. q_'d'j' i."gT::'; [:: :T: m*;'mr['-l'::ill.-r' L::.i*r' ;t 1" n'o'i" g in manufacture 'iT" *'o' 1:f:i *"t:,iil5'ff: i.u".. have been t";T:i ffi:E:'iT"ji ri*,i,,g i, " building public k":y. *1':.:'.;^"*".. confidcnce and ;;il Product' This gives tlt o*t-t:^ ]i,r.',"'n*"*::. j'::"j;:*;l:.':J',"T'::i*i;:"

Our rePresentatr

E. L. BR,UCE CO'

lot

Box 11756 ' Wognor Stollon' Lol Angcler {7 4636 E l2rh 3r" oaklond' collf'

Architects Convention Will Fecrture Wood

Wood as a structural rnaterial will be the rrrajor subject of study and discussion at the 85th annual convention of the American Institute of Architects rvhich meets June l5-19 in Seattle, Washington. The choice of forest products as a general prograrn subject was influenced by this vear's convention meeting place: the Pacific Northwest, undisputed stronghold of Arnerica's lumbering industry.

In three seutinars, notecl representatives of the lttrnber research institutes, logging companies, forestry societies, plywood and titnber industries ancl lurnberrnen's associations will speak on their respective specialtit's as thev relate to architecture. Each serninar will deal with a different aspect of wood, i.e., wood as a natttral resottrce, r.vood processing and structural uses.

Grcrnd Opening crt Fallbrook

The Pine Tree Lumber Company, at Fallbrook, California, recently .--ompleted their new offices, sales rooms, and lumber vard, and celebrated the occasion b1' having :rn all day grand opening to which the public u'as ir'vited. The public came in such numbers that at times the place could hardly accommodate the visitor;. Refreshments \f,'ere served throughout the day, and prizes u'ere awarded through the drawing route to both ladies and men. The opening '*'as called a big success by manager I-arn'Keou'n.

Dee Essley, I-os Angeles Plywood and Lumber Distributor, attended the annual Plywood Association meeting at Gearhart. Oregon, rvhich was held IIay 25 and 26- Following the convention he spent several days with executives at the Vancouver Pl-vwood Nlill at \rancouver, \\rashington. Upon his return early this month Dee rvill take office as president of the Whittier Rotar.v Club to serve during the 1953-54 fiscal years.

Ponderoscr Woodworh Preseryqtiveg Trecrt Associated SPecies, Too

Portland, May 4-Researchers in the \llestern Pine association laboratory here have found preservative treatments in common use for Ponderosa Pine woodwork will also work on the associated woods of the Western Pine Region-Douglas Fir, \\rhite Fir, Lodgcpole Pine, Engelmann Spruce, Incense Cedar and Larch-in accordance with the standards of the Naticnal Woodwork Manufacturers Association.

Results of the test were announced by Carl A' Rasmussen, in charge of the laboratory.

Sapwoods of the tested species readily accepted treatment in excess of the ll inches end-p€netration specified in the NWMA Preservative Treatments Standards. Dr. A. \4r. Stout, research chemist u'ho carried on ttre studies, is chairman of the preservative standard; advisory committee of the NWIfA.

Terrible Twenty Holds 324th Touraoent

Ed Bauer. -A,tlas I-umber Companv of I-os Angeles. rvas host to the Terrible Trventv golfers Tuesdal'. I\Iay 19. 1953. at the Los -\ngeles Countrl' Club and Cecil Dees nosed out Herb Bon'les in the first flight finals. Bob Falconer took the play an'av from Dee Esslev in the second flight. The montl-rlv prize t'ill be plal'ed off in June between Bob Falconer and Frank Berger rvhen the group meet in contest at Riviera Countrv Club. A full report of the ZTth annual meeting and the election of officers u'ill be carried in the June 15 edition of The California Lumber l\ferchant.

Tn'o-thirds of current lumber production goes into construction.

This article is from: