Yolt're set to sell Z$iant mark with

CEL(|TEX II{SULATING INTERItlR FI}IISHES

Market No. l-Remodeling

The growing number of "do it yourself" homeowners find it simple and thrifty to build new rooms or modernize existing rooms, with Celotex Insulating Interior Finishes. Build, insulate, decorate - all at one cost. Quickly, easily stapled or nailed in place. Pre-decorated-no painting or papering needed!

Morket No. 2-New Building

Builders across the country, like Mr. C. G. Maloney whose letter appears at left, are using Celotex fnsulating fnterior Finishes not only for recreation rooms but also living rooms, dining rooms, bedrooms. They save time, labor, materials. Wide range of shapes, sizes and colors permits a great variety of decorative efiects.

ONE WORD tells why Celotex fnsulating Interior Finishes are the key to these two rich markets . PBEI'ERENCE. Nationwide preference among builders and homeowners alike ! Sales-making preference built up by superior products plus consistent national advertising for a third of a century!

BUITDER PREFERENCE BUITDS PROFITS FOR YOU

"ln our Nelson Pork ond Porklone Drive developments consisting of forty homes in the $45,000 closs, we ore finishing off recreotion room ceilings with Celotex Insuloting lnterior Finishes. Thonks to the fresh, unusuol, beoutiful effects ochieved with your dttroctive tile boord, these recreotion rooms hqve proved to be o most populor selling feolure."

Sqles come eosier, when you feolure genuine

Today, as always, Celoter makes your selling job easier with a great advertising campaign aimed at both markets. Full-color ads in sprrm, HoMEs & cARDENs and urmrcAN HoME. Full-page ads in run sATURDAv EvENTNG rost and SMALL rroMgs curDp. Hard-selling ads in sUccEssFUL FABMTNG and pnocnsssryE FARMER. Convincing ads in AMERTcAN BUTLDER, and rnlctrc.lr. BUrI.DEB. All this, plus all the selling aids you need to tie in and cash in! The new l2-page remodeling book, "97 Ways to Improve Your Home." A big Contractor's Idea Book. Counter display. Ad mats for local newspaper advertising. Ask your Celotex representative for details!