GEORGE CLOUGH WI LUMBER

Summer is truly here ond this kind ol weother reminds me o{ the fcrmer, the plonting seoson ond the cultivoting oI crops Soon the green groin will stcrrt to turn o bright yellow qnd belore we know it hcrrvest time will be here.

OI course, nowodoys, the oge ol mcrchinery is with us but when i wqs o boy they used big motching teoms in the fields-pulling together -doy in ond doy out to complete the job lrom plonting to hqrvest

Thot is iust the woy we "pull together" with our customers ond mills We Iunction os o teom in order to Jollow through on eoch ond every order to qssure shipment of the kind ond grode ol lumber thot best suits your requiremenis.

'When you qre in need ol QUAUTY MATERIAL Ior your cusiomers-just coll DUnkirk 2-2214-and we'll show you whot we meon by "Teom Work" ond "Pulling Together"

WithClcy Brown d Compcny

William L. Bonnell, Jr. has joined the sales staff of Clay Brorvn & Company'ivith headquarters in the company's office in the Russ Building, San Francisco.

\ Mr. Bonnell is a graduate of the University of Washington, School of Forestry, and lvas recently with the Corps of Engineers 'ivhere he rvas in the procurement ofifrce in Portland. U Prio. to that, he had experience in the Pacific Northwest as a lumber buyer, and also worked in a retail')'ard in Seattle.o During the rvar, he was a captain in the Air Corps and fle.rv a Liberator Bomber in the Eu, fopean theatre.

Ncrmed Logging Superintendents

Promotion of tn'o men in the logging department of The Long-Bell Lumber Company has been annorlnced by company officials 'rr.ith Charles N. Cory being named superintendent of logging for the Gardiner Lunrber Co.. and T. Ray Killian, succeeding Cory as superintendent of the Long-8e11 oPeration at Ryderu'ood, \\/ash. Mr. Cory takes over the duties of R. R. VanOrden, who has resigned from the Gardiner position. Both Mr. Cory and NIr Killian have been el.nployed by Long-Bell for many years.

C. P. (Clitr) Jorgensen, rvho transferred to the Gardiner operation a year ago as assistant superintendent, continues in the same capacity under Mr. Cory.

Plaque To Be Displayed At Redwood Circle Meetings

The plaque u'hich the Redwood Region Conservation Council was awarded in Sacramento on April 18 for "outstanding public service in the field of forest fire prevention" during last summer's critical fire season has started ,r tour of the redwood region where it will be displayed at coming ll"edrvood Circle meetings. First stop for the trophy rvas Ukiah u'hen the Redwood Circle there held a meeting on April22.

The arvard was made at the joint annual meeting of the California Fire Prevention Committee and the State Board of Forestry, by the State Fire Prevention Committee, which each year honors two organizations in the state-one in the north and cne in the south-for fire prevention achievement. The award for the south went to the Southern California Edison Company.

Lumber Scrles Compcrny Moves Ollices in Scn Frcncisco

Lumber Sales Company, wholesale lumber concern, announces that it has moved from its former address to 2354 Jerroid Avenue, San Francisco 24. The new telcphone number is \/Alencia 6-4970. The teletype number remains the same, SF205. \\rendell Paquette is manager of Lnmoer Sales Company.

Dealers handling rvall and ceiling panels should concentrate on mcrchandising top quality products if they are to realize theil maximum profit potential. Tl.rat's the conviction of Il. A. Struttman, manager of the rvallboard department at P',,"uI H. Denton Company, Los Angeles.

Emphasis on good merchandise and workmanship has resulted in many outstanding installations by Paul H. Denton Company. The luxurious Flamingo Club in Las Vegas, Nevada, rvell represents the value of such a sound business policy. A11 bathrooms in the recently completecl 100-room

NEED REDTYOOD?

Just coll LERRETT ANgelus 3-6165

-we hove the lorgest voriety of BETTER REDWOOD in Souihern Colifornio. Any Size-Any Quonriry stDtNGs, FtNtsH, PATTERN ond TIMBERS.,. . . REDWOOD we ship is guoronteed by the relioble mills we represent. Stock it ond you'll see ii will build greoter 'profits for YOU !

Denton Pushes Panel Sales

addition there t'ere finished in N{arlite prefinished panels l>y Denton crews. Striking color combinations u'ere specified for the unusually attractive guest accommodations. Another recent contract supervised by Struttn.ran is the Gershon-Scott office building along \Vilshire Boulevarcl's famed Miracle Mile in Los Angeles. It has t$'o rest rooms on each of 1 1 floors, all rvith coral-colored panel surfaces.

Con.rmercial structures of this type accottnt for approxin.rately 75% of the firm's sales volume. Considerable r'vork is also done for Safervay stores, a great many of u'hich have been erected. in Southern California since the lvar.

With many jobs to its credit, the Denton Company can use them as a sales tool by taking prospective customers to see exactly rvhat they can expect in their orvn buildings. A similar techniclue is the use of photographs to demonstrate features u'hich are dilficult to describe adecluatelv.

"There :rre certain requirements n'hich a dealer or applicator shoulC look {or in rvall and ceiling panels," Struttrnan explains. "First of all, they must be of uniform color. That means every shipment of a specific color shoulcl be the same shade. Sometirnes it is necessarv to match panels several years after they u'ere originally installed. If the color has changed, you're in trouble."

Struttmr,n points out that particular care must be takerr in remodeling jobs to see 'rvhat u'alls to be covered furnish a goocl, solid backing. A typical ren.rodeling sale is the one made not lc,ng ago to the o\\,ner of a large summer resiclence at l-ake Arror,r,head. Kitchen and bathrooms t'ill be completely refir,ished, l'ith er.ery assurance that the job rvill last for an indefinite period. Home ir.rstallations are made l'ith the same painstaking care used on comrnercial buildings.

At present Denton has approximatelv 4O emplovees on the pa1'roll. Last summer, n'hen construction activity s'as at a peak. more than 100 men were employ'ed. Practically :rll of the men no\\'on payroll have been u.ith the organization for at least five years.

Although most of the installation l-ork centers around Los Angelr:s. tl.re company has submitted bicls on projects as far distent as Colorado and NIontana. Struttman spends part of his time visitir.rg architects and general contractors u'ho are in charge of buildings n'hich call for nall ancl ceiling panels. The sanre practice is follou'ed by representati'r'es of Denton Company's tu'o other dir.isiclrrsthe acoustical zrnd flooring departments.