ttWoods for Western Homest'

By Kay Bollam, Director The Cresonidn Hostess House The Oresonidn, Portland, Oregon

To hit at every income level, ancl create a desire to improve the present home, new or old, the show u'as planned to appeal to those able to build neu, homes or remodel the old, those desiring to add to home convenience by improving storage spaces, and those equipped financially only to build an occasional piece of furniture in the home u'orkshop. Foundation of the exhibit rvas the display of 50 standard 4'by 8' panels, the majority of them plyrvoods in most popular veneers for northrvest home use. plus neu'est developments in textures, colorings. and linishes. A group of solid u'ood panellings, plus nerv hardboards, plastic surfaced plys, and softboard, conrpleted this group. E,leven of the lranels served as backgrounds for nervsn,orthy items from the decorator fielcl, nerv floor coverings, draperl' material and upholstery fabrics. The panels u'ere installed pylon or sandrvich board fashion to simulate finished u'all effect, and the decorator note $'as added to help women r-isitors translate the woods in terms of the finished room.

"\\ioods F'or Western ljomes" a first-in-the-country complete shou,ing of lr,oods and rvood products for the home rnterior, staged March 24-29 l>y the Oregonian llostess House, women's department of the Oregonian, Portland, Oregon, proved a strong attraction for men as well as \\'Omen.

Exhibitors n'ho shon'ed their products had felt, prior to the shorv, that men rvould not r-isit a tt'omen's department event. At the end of the shou'. after listening to a barrage of cluestions and rvatching r.isitors taking copiotts notes, they reached the conclusion that here u'as a practical rvay of merchandising on the retail level o{ stimulating greater interest in the use of rvoods and nood products. Display techniques used, they agreed, could be adapted easily to conform to retail outlet facilities.

Purpose of the shorv r'vas to call attention to the many possible and desirable use of rvoods and rvood products within the home and to show the newest developments in the field for such applications. It was an effort to help counteract, even in small measure, the slon'-up in home building in the area brought on by shortages and credit restrictions.

vertigrcin plywood using western hemlock linish, tenderized core qnd bqlanced construclion lor non-wcrrping quclity wcs used with ncturql linish.

So that visitors cottld see these panels put ber of storage units and pieces of furniture completely finishecl, most of them in high colors. Plyron, a Narp resistant ha:'tlboard to rlse a numu'ere built and fashion ir.rterior faced Douglas l1'HOLESALE o Whire Fir o Douglcs Fir

PACIFIC WESTERN TUTTBER CO. OF CALIFORNIA. INC.

PASADENA I

595 E. Colorqdo Ave. SYcqmore 6-8869

!. A. Phone RYan l-8123

Redwood

AR,CATA

820 G Slreet Arcqtq 1060 Teletype Arcqtq 5l