"Roor for lmprovement" Contest

(Continued from Page 18)

O. Harry Schrader, Jr., managing director of Douglas Fir Plywood Association, explained that the contest is designed to focus national atention on remodeling as an economical road to better living.

'But remrdeling as a market," he said, "has to be sold and we think this fresh new contest approach is one rvay to do it. All the contestant has to do is describe in his orvn words whar: he wants, tell us how he would do it with plywood and n-rake a simple floor plan of his home.

"Naturally he will be concentrating his attention on remodeling and plylvood. And win or lose, dealers can expect to see him in the lumber yard looking for building materials."

Eight of the first and second prize-winners will be en' couraged r,vith big cash bonuses to actually complete their remodeling. That means actual sales for some dealers, but it will also provide a reservoir of case study material for genuinely i,ractical promotional tools that rvill put a finger right on the "hot button" in thousands of remodeling prospects.

A new "Room-for-Improvement" protnotion kit makes it easy for de;-rlers to key their own promotion to the contest. The kit includes a colorful poster reproduction of the full page ad. Attached is a convenient pad of coupons u'hich your customers can tear off to get their copy of the entry blank and :ules. Dealers are also offered ten entry blanks u'ithout chirge and more are available at a fraction of their actual cost. With each entry blank, the contestant receives a literature folder packed u,ith remodeling ideas to help him plan his entry.

The entire kit is available through your regular source of supply for plyrvood or from Douglas Fir Plywood Association, Tacoma 2, Wash. The contest closes June 30.

New Method of Protecting Dry Wall Corners

A nelv method of protecting interior and exterior dry u'all corners has recently been introduced by The Richkraft Company, manufacturers of building papers. The nerv product is being marketed on a national scale under the name Richbead.

Designed specifically for dry wall construction, Richbead is a patented metal angle glued to a joint tape that gives dry lvall corners a lasting hardness that won't be destroyed by toys, furniture, cleaning equipment, etc. The paper on Richbead has "feathered" edges, specially perforated to permit the cement to seep through for a tight, strong llond, blending the Richbead into the wall. Anvone can put it up, and there's no special skill or tools recluired' It can be used in old homes as well as new.

Manufactured in eight-foot lengths, Richbeacl is distributed by Pacific Coast Aggregates, Inc.

Stewart Harris, Lounsberry & Harris, returned from Northern California and t'here he visited the sawmills.

Los Angeles, has Southern Oregon

Tacnma lumber $alss, Inc.

714 W. Olympic Blvd.

tOS ANGEI.ES 15, CAIJF.

Telephone PRospect ll08

Brcrnch Office: 1030 G Street, Arccrtcr, Cclif., Phone 705

GABGO and EAIL fIR and REDWOOD

REPRESEI',ITING

St. Paul d Tcrcomcr Lumber Co.

Tccomcr, Wcsh.

Defiance Mill Co.

TccomcL Wash.

Dickrrrcn Lumber Compcury

Tccomq, Wash.

Karlen-Dccvis Compcmy

Tccomq, Wash.

Tccomc Hcrbor Lumber & Timber Co.

TccomcL Wash.

G. L Speier Co.

Arccrtc, Calil.

Also

Northern Calilornic crnd Southern Oregon

F|IR crnd REDWOOD MITIS

Standard'!(/estern Sizes

America's favorite window unit with discriminating architects and contractors.

R. O. \f unit sales are increasing steadily with lumber dealers.

S7e wonder if there is any way we can help you increase your sales of this unit,

Many contractors are taking advantage of this com' pletily builtup R. O. W unit and the many features it ofiers.

Have you talked to your contractor recently about changing to R.O.rJZ units?

Why not try it on their next job?

Nate Parsons with Standard Lumber Co.

Nate Parsons has joined the Standard Lumber Co., Inglewood, Calif., selling Ponderosa and Sugar Pine to the retail yards and industrial trade. He took over his net, duties on May 19.

Nate 'rvas formerly .rvith the San Pedro Lumber Co., spending the last 11 years rvith this concern. He has had long experience in the lumber business. Coming to Los Angeles in 1922 from Rockford, I11., he managed the C. Ganahl Lumber Co. on Avalon Blr'd., Los Angeles, for five years, then u'ent into the hardrvood flooring and lumber business for himself. Later he rvas r,vith the Standard Lumber Co. for about 10 years, and in l94l he joined the San Pedro Lurnber Co. Norv, Nate is back n.ith Standa:-d Lumber Co. again.

He is an old-time lloo-Hoo, No. D,212, and an active member of the Los Angeles Hoo-Hoo Club. Nate is rvidely known throughout the Southern California lumlter industrv.

Construction Activity in April 1952

New construction outlays rose seasonally in April to a total of nearly $2.5 billion setting a new record for the month, according to a joint report of the Building Materials Division, U. S. Department of Commerce and the U. S. Labor Department's Bureau of Labor Statistics. The total value of new construction put in place during April .ivas 8 per cent above the March 1952 total. private outla,ys rose by 5 per cent and public expenditures increased bv 12 per cent over the previous month.

Construction activity has continued at a record rate for the country as a whole this year even though some localities have experienced a drop from 1951 because of declines in housing and commercial rvork. The dollar volume of nerv ,construction was greater during the first {our months of f952 than in any other similar period.

The seasonal upturn in construction activity extended to nearly all types of projects. An exception was noted for private industrial plant expansion rvhich has reached a peak about one-third higher than a year ago. Private homebuilding actit'ity rose by 6 per cent during April and .rvas only 7 per cent below a year ago. Military construction showed no more than a seasonal advance in April but expenditures for military projects were more than 2l times those of April, 1951.

Total private outlays for nelv construction during the first four months of 1952 exceeded $6.1 billion, five per cent less than the total for the corresponding period of 1951. Public expenditures for nerv construction during the first four months of this year amounted to $2.8 billion which was 25 per cent more than during the same period of 1951.