" Room-for-| mprove ment" Contest

rvith those who live in city and suburban areas.

The industry is backing the move with one of the biggest single promotional efforts it has ever tackled including a broad schedule of advertising in national consumer magazines. This means a total of 3O million .impressions in the following magazines-Better Homes and Gardens, American Home, Living Magazine, Parents, Farm Journal, Successful Farming and Country Gentleman.

Whether a family lives in a city or suburban area or on the farm, rvhether the entrant wants to remodel within the house or-add a room, there's a classification in which any home owner can win as much as $3,000 in cash, free professional help with his building problem and a $1,000 bonus if he completes the remodeling job within a year.

That's just one of the four first prizes; in all, there are 46 separate awards which break down this way:

1. Remodeling by additional floor space (city or suburban home).

New "Room-Ior-Improvement"

West coast plywood manufacturers have come up with a new kind of remodeling promotion that should pull plenty of customers into your yard in the months ahead.

They're Coing it with a $20,000 "Room-for-Improvement" contest for home owners that may well be the biggest single remodeling promotion ever attempted. And, according to Douglas Fir Plywood Association, "nothing quite like it has ever been tried before."

Any home owner, and tl-rat includes dealers and builders, too, as well as plyu'ood manufacturers, are eligible for a crack at the 46 separate cash awards which the industry is offering. More important, the contest has been organized along two major lines to give the owners of farm homes and dealers serving them an equal chance of winning along

2. Remodeling by additional floor space (farm home).

3. Remodeling within existing home (city or suburban home)

4. Remodeling within existing home (farm home).

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