fhernkYouooo

Who cooperqled finqnciolly to mqke rhe 2oth Annuql Reveille qn oulslqnding success.

ARCATA REDWOOD CO.__.._____

ATKINSON-STUTZ CO............

J. H. BAXTER & CO._...____........

FRANK A. BROWN

BONNINGTON LUMBER CO

E. L. BRUCE CO., rNC......

E. S. BRUSH & SONS......__.

BUILDERS EMPORIUM

Cerrito

CALIFORNIA BUILDERS SUPPLY. [NC.....O a Al and, S ac rament o, F r e s no

CALIFORNIA LUMBER SALES -----.--... -.OaAland'

CALIFORNIA PLY\UfOOD, INC.

CHRISTENSON LUMBER CO

CORDS LUNTBER CO.

DANT & RUSSELL SALES CO.

DAVE DAVIS LUMBER CO.

DENNIS LUMBER CO.

EMPIRE RED\fOOD CO

FOLGER LUMBER CO.

GAMERSTON & GREEN LUMBER CO.,,---

GARTIN RYAN LUMBER CO ...."-......,--,-,,,-

GORDON-MacBEATH HARD\$7OOD CO

GOSSLIN-HARDING LUMBER CO. ---.--..--

JAMES L. HALL CO. ..._...._.._..._

HAMMOND LUMBER CO. --,_,,,___,__.__

HARBOR PLYWOOD CORP. -.._.."..._

-.....9an Francisco

San Francisco

San Francisco

San Francisco San Francisco San Francisco - - - - - - - - - - - - - -O a Al and -..San F rancis c o .,..... -..... -. -...,...O akl and - -.. -. -....5an F ranci s c o ..- - -.......9an F ranci s co -....,....... -. -San Ralael .....................O ak I and. ....--

LUMBER SALES CO. ....--

LONG BELL LUMBER CO. -..------..

McCARTER LUMBER & PILING CO. ----..--.,-,-

McCLOUD LUMBER CO.

PACIFIC TANK & PIPE CO.

PARAMINO LUMBER CO.

J. E. PEGGS .--...San Francisco

PIEDMONT LUMBER & MILL CO.

POPE & TALBOT. INC.

RICO & KRI]SE LUMBER CO.

Francisco EMPRISE SALES CO.

-.....,, - -....O aAland -BerAeley San Francisco, OaAland. -...- - -.........W' alnut Cree k .Oakland

- -......5 an Leandr o

-..- -...San F ranc is c o

Francisco

-.....5 an F r anc i s c o

LLOYD HARRIS VANCOUVER PLY\UrOOD CO..

-....O aAl and

RODDISCRAFT, INC.

ROLANDO LUMBER CO., INC. .,.-.,-,..--

ROUNDS TRADING CO.

RALPH L. SMITH LUMBER CO..

Francisco HILL LUMBDR & HARDWARE ..... AIbAN"I HILL & MORTON, INC.

J. E. HIGGINS LUMBER CO.

HOBBS'WALL LUMBER CO.

HOME LUMBER & SUPPLY CO.

A. B. JOHNSON LUMBER CO. ___.-..,...__,._

ALBERT A, KELLEY

TARTER, \STEBSTER & JOHNSON, INC. E. M. TILDEN LUMBER CO.

TRIANGLE LUMBER CO. -.....---------- ...............-.......Oaklard U. S. PLYWOOD CORP. -...\an. Francisco, OaAland, Fresno, Sacramento San Francisco

UNION LUN{BER CO. WENDLTNC-NATHAN CO. ____._.,,,_,-,-.

San Leandro \/EST COAST LUMBER CO. -.. ..San Francisco \7EYERHAEUSER SALES CO. -...-----....... .....9an Francisco

..San Francisca WHITE BROS. --"-....---...."-.....Alameda \THOLESALE BLDG. SUPPLY. INC.

LAMON LUMBER CO. ...- San Francisco

We olso wish to thclnk qll of those lumbermen who Grttended this yesr's Reveille, thereby contribuling to its success.

General Reveille Committee

HOO-HOO CIUB NO. 39, Ooklqnd, Colifornicr

A luncheon for the ladies was served in the beautiful patio of Arizona Inn Friday noon. There was a Fashion Show, swimming, and tables for bridge and canasta.

The Ladies Committee included Mrs. William C. Beal, Chairman; Mrs. O. H. Barnhill, Mrs. S. A. Douglas, Mrs. Harry W. Powers, Mrs. Gilbert T. Raymond, and Mrs. Neal B. Waugh.

Saturday

President O'Malley presided at the business session which started at 10:00 a.m. The first order of business was the report of the various committees. Si Douglas, reporting for the Resolutions Committee, presented a group of resolutions that were unanimously adopted. Officers for the coming year, recommended by the Nominating Committee and listed above, were unanimously elected. The 1953 convention will be held at the Grand Canyon or Flagstaff, the exact place and dates to be announced at an early date.

Gates Ferguson, director of advertising, The Celotex Corporation, Chicago, Ill., then addressed the convention on the subject, "The Customer Is King." The wise lumber dealer is remodeling his lumber yard into a department store of building materials with modern showroom, attractive landscaping, free parking, plus courteous, alert service, Mr. Ferguson said. He cited case histories covering dealers who modernized their yard and made large increases in their business as a result of doing a better advertising, merchandising and selling job.

At the afternoon business session, John Rees, Santa Monica, Calif., displaced person from Lithuania, was the speaker, his subject being, "Life and Death Behind The Iron Curtain." He gave a vivid picture of conditions that exist in Russian occupied territory.

At 6:00 p.m., Joe Rice of the First Federal Building & Loan Association, assisted by Francis Pool and K. E. Potter, entertained with a successful cocktail party on the Mezzanine Floor of the hotel.

The annual dinner and dance was held in the Main Ball Room of the hotel at 7:30 p.m. Music for dancing was furnished by Porter's dance orchestra.

Exhibits

The following firms had exhibits at the convention: Baker-Thomas Company, Phoenix; The Celotex Corporation, Chicago, Ill.; Douglas Fir Plywood Association, Tacoma, Wash.; Haskin Wholesale Builders Supplies, Tucson; Howard & Stofft, Tucson; Johns-Manville Corporation, New York, N. Y.; Kimberly-Clark Corporation, Neenah, Wis. ; Laing-Garrett Construction Specialties, Phoenix; Mallco Hardware, Phoenix ; Masonite Corporation, Chicago, Ill.; Pabco Products, Inc., San Francisco, Calif.; PhillipCarey Mfg. Co., Lockland, Ohio; Pioneer Paint & Varnish Co., Tucson ; Simpson Logging Co., Seattle, Wash.; Stein- feld's Wholesale Hardware, Tucson; U. S. Plywood Corporation (James Carroll), Phoenix.

Door prizes were donated by the following firms: 2#400 E. C. Atkins saws and l-Skilsaw ele,ctric drill by Mallco Distributors, Phoenix; 280 square-feet Simpson accoustical tile by Simpson Logging Co., Seattle, Wash.; l-Burr adjustifier barbecue and l-Magnelite level by Baker-Thomas Company, Phoenix.

Californians attending the convention were:

Mr. and Mrs. John C. Allen, Riverside Portland Cement Co.

Browning Baymiller, Pioneer Flintkote Co.. L3:

L{r. and Mrs. Bill Brophy, Southwestern Portland Cement Co., Los Angeles

Norman Brown, Tavart Company Paramount

R. C. Cerf, Jr., Hollywood Hardware Mfg. Co.. Los Angeles

Dixon Chubbuck, Pabco Products, fnc........ .Los Angeles

Frank E. Cox, The Kawneer Company Berkeley

Dick Evans, Kimberly-Clark Corporation Los Angeles

Mr. and Mrs. James Frederick, Michael Flynn Mfg. Co. Los Angeles

Carl B. Gavotto, Cal-Mex Lumber Co. .. .San Diego

JackW. Hussey, Simpson Logging Co... .. .Los Angeles

Mr. and Mrs. A. H. Jackson, Union Lumber Co.,Los Angeles

Ormande McClave, Armstrong Cork Company, Los Angeles

Louis Matz, The Celotex Corporation. . Los Angeles

Mr. and Mrs. Percy Merithew, E. K. Wood Lumber Co. - Los Angeles

Mr. and Mrs. Frank S. Miller, The Sisalkraft Co., Los Angeles

Jack Oakley, The Sisalkraft Company. .Los Angeles

Albert Perry, P & F Corbin Div... ..Whittier

Iohn Rees Santa Monica

-Mr. and Mrs. H. W. Sayre, California Portland Cement Co. Los Angeles

Mr. and Mrs. Stanton Swafford, E. J. Stanton & Son Los Angeles

G. M. Svversen. Masonite Corporation... .San Francisco

Joe Tardy, Sr., Joe Tardy and-E. J. Stanton & Son Los Angeles

Joe Tardy, Jr., Joe Tardy and E. J. Stanton & Son Los Angeles

Mr. and Mrs. George Willis, Skilsarv Incorporated, Los Angeles

1\4rs. Robert Youngberg, The Sisalkraft Co., San Francisco

Vcccrtion Announcement

J. di Cristina & Son, San Francisco, will mill and installation department for their vacation on Saturday, June 28. They will day, July 15.

Yard Dcmcged by Fire

close their office, annual two-week reopen on Tues-

Fire damaged the office, paint department and sheds with dry lumber of the Elmrvood Lumber Co., Burbank, on Monday evening, May 5. The loss was estimated at $45,000.. Business is going on as usual, and the property destroyed will be replaced as soon as possible.