The Dubs Whock'em Down Orindq Gourse in filorch Ploy

The Orinda Country Club was the setting for the 134th monthly Dubs, Ltd., tournament, played on March 18, with Brian Bonnington host for the day. A near record of Dubbers turned out for the occasion. with more than 50 members and guests entered in the tournament and over 45 seats taken at the banquet table.

First-flight winners were Ellsworth Keene (69), Al Boldt (73) and George Monnier (also 73).

In the Second flight it was Ralph Bowman (69), Bill Freeland (70), Dubs prexy Paul Gaboury and Wendell Paquette (both tied at 7l), Tom Jacobsen, Sr., and Jack Crane (pair of 74's) and Roy Sjolund and Hollis Jones (duplicate 75's).

Third-flight winners were Bill Johnson (71), (72), Blll Gilmore (73), with Knute Weidman Miller tied up at 74.

Ed French and Hugo

Chuck Porro went all-out to score the day's high gross in (Continued on Page 45)

Irode Press Meering Steps Up Wood Promotion Aclivities

The National Lumber Manufacturers Association is developing an improved information program to keep trade press editors better informed of step-by-step progress under the lumber industry's $1.3-million-a-year National Wood Promotion Program.

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The action, in line with the request of trade pres,s representatives who met recently in Sin Francisco, is designed to assist trade publications-in giving the lumber and wood products industry a fully rounded report on NWPP developments.

The one-day meeting in San Francisco was called bI the Steering committee of the National Wood Promotion Committee,-responsible for direction of the program, to discuss ways or:

1. Improving NLMA-trade journal cooperation.

2. Increasing the effectiveness of NWPP communication activities.

Editors present at the meeting emphasized that the trade press recognizes its responsibility to- help promote the NWpp to ill segments of the wood industry.

For trade publications to meet this responsibility, it was explained, editors need more specific information on the aims and achievements of various NWPP projects.

Another of the editors' recommendations for bolstering the program was that better communications be.developed between wood product manufacturers and distributors. In this connection, trade press spokesmen called for steppedup efforts aimed at encouraging retail yards to promote lumber and wood products more aggressively.

The editors expressed agreement with the broad objectives of the National Wood Promotion and offered continued cooperation in publicizing NWPP progress to the industry.

Consensus of the meeting was that stricter quality control measures and increased product research activity are prerequisites to complete success of the NWPP.

Other points made at the conference :

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1. Wholesalers, retailers, commission men and other wood pioduct distributors are anxious for more merchandising help and selling aids from manufacturers.

2. The lumber trade press should be regarded as a "member of the team" when industry principals are considering principals rosals or develooing olans for future NWPP activities. proposals or

3. Regional lumber associations and their members should increase their trade press advertising to expand regional association membership and enlist NWPP support from non-subscribers.

Trade publications represented at the conference included The California Lumber Merchant and The Gulf Coast Lumberman.

Eillth Louise Schurtcht of the ofrce staff at Independent Building Materials Co., Torrance, was marrid May 7 in Mount Calvary Lutheran church, Beverly Hills, to Sam I{ronberger of Gardena, operator of a pool supply company. The newlyweds will make their home at 15908 S. Denker Ave., Gardena, after a short honeymoon. Hard at work getting redwood orders for Hobbs Wall Lumber Co.. Pati and Blll

Pnroro/o

San Pedro Lumber Co. and graduating to all facets of the trade.

Sterling Lumber's Fred Sayre and his wife vacationed in the dry desert climate for a couple April weeks.

Bob Mee of Morrill & Sturgeon Lumber Co., Portland, was a Los Angeles visitor the first May week, discussing futures with some Southland wholesalers.

Mr. and Mrs. Ted Stolesen, along with their niece, Shelly, eldest of the Rolf Stolesen brood, will hop ofr from S. F. International, May 19, for a 3-months tour of Europe, using their native Norway and the town of Kristiansand as headquarters.

Helen and Maynard l{alladay, owners of ilohnson (above) are shown on their recent swing through the southern fringe of his territory ( ? ) to Mexico City, Cuernavaca, Taxco and Acapulco early last inonth (Cl'M,5/L/60). That surely can't be a lumber dealer witlr them above, although he slightly resembles a contractor, but it's more apt to be the bartender of the good ship "Yate Sea Cloud," which took the popular Bay area couple on their cruise of Acapulco Bay. ilerry Clough has joined the W. B. Jones Lumber Co., where he will be active in sales and administration, it is reported. The popular young lumberrnan was raised in the business, having started with the old

United Wholesale Lumber Co., are spending the month of May around Mexico City and expect to return to their Los Angeles desks early in June.

I)alo lVatson of Watson Sales, Los Angeles importing firm, toured the Orient during April dn a business-pleasure jaunt, Paul Gaboury headed for Oregon the end of April on a mill trip, with a day's stopover at Mount Shasta to try out his new skiis on tJ:e slopes of the up-and-coming Mt. Shasta Ski Bowl.

Ray R. Brimble, head of the Houston, Texas, hardwood firm of Brimble Bros. Lumber Co., visited friends and suppliers on a business-pleasure trip to the Bay area during the week of April 18.

Dean itrones of S & S Lumber Co., Downey, and his wife spent a sun & fun holiday in the Hawaiian Islands last month.

Russ Caldwell, who recently retired from the purchasing department of the Frank Curran Lumber Co., Santa Ana, and was formerly with the Barr Lumber Co. many years, and his wife have recently returned from a month's vacation way down south that included stops in Mexico City, Acapulco and Vera Cruz until Mrs. Caldwell wanted to return to await the birth of a new grandchild. They are hoping later to make a European trip but, meanwhile, Russ keeps busy with his Tustin ranch.

Speckert Lumber Company's Walt Stuermer spent a late April week in the midwest on business.

Harvey Koll, the Supreme Custocatian of the Hoo-Hoo fnternational 9, postcards us with a tantalizing scene from Hawaii, where the popular Angeleno went with a recent Shrine deleg:ation.

Gertrude and Lew Goda,rd, together with Watsonville Dealer Earle Johnson and his wife, pulled up stakes May 14 and, as we hit the mail with this issue, are probably ordering their first meal in Portugese, because that was the first scheduled stop on the foursome's nine-week European vacation, with later visits to Spain, Austria, Switzerland, Greece, Italy, Ireland and, finally, London-where they'll hop off for Hobbs Wall and Watsonville.