Stadium and Bleacher Seat Stock

ROBERT S. OSGOOD

3315 West Fifth Street, Los Angeles 5

Dunhrk 2-8278

Jim Forgie

Bob Osgood

Western Red Ceilar Lumber atd' Sid'ings

lmported Hsrdwood Plywood Group Colls Get-together for Better lndustry Understonding

The Imported Hardwood Plywood Assn., San Francisco, kicked ofi the first of its Northern California regional meetings in San Francisco, March 2, before a group of IHPA imlorters, associate members, representatives of trading houses and other invited guests. The speaker was Harry Ehlers, vice-president of the Crocker-Anglo National Bank, who gave an illuminating talk on how the present mortgage-loan situation may affect housing starts this year.-

- Georgia-Pacific Corp. has been welcomed into the IHPA fold as a new Group B associate member.

The Imported Hardwood Plywood 4ssociation held its April luniheon at the Commercial Club in San Francisco, Wednesday, the 6th, with IHPA President Charlie Schmitt, of Atkins, Kroll & Co., presiding. Under Schmitt's leadership, the IHPA has embarked upon a series.of regular monthly get-togethers for the purpose-of promotin-g an exchange-oi ideas and better understanding among Bay-area *e*Eets of the association as well as suppliers, steamship companies and other import service organizations.

Speakers for the Apiil occasion, were Bud Critchfield, pr"iid"nt of Californii Wood Products, Inc., Santa Rosa' ind Norm Rose, manager of Georgia-Pacific's San Jose warehouse.

In an informal panel discussion moderated- by Tom Parker of M. S. Cowen Co., Critchfield pointed out that the panic buying in 1958 and eally 1959 d^rove Lauan doorskins irom $60.00 to $83.00 per MSF. The Santa Rosa door manufacturer further noted that the "shortage" which caused the panic not only created a marginal market for inferior subsiitutes, but it- al'so ultimately proved to be an artificial shortage, causing a severe over-supply^and an uljimate ortage, a severe ice break to todav's levels i price b"reak tod'ay's in the low $60.00 range. Critchheld laid a major-part of the blame on excessiv-e.profits

' made by overseas bxporters during the panic., and implied that such excessive piofits made it too convenient to reduce prices too rapidly.

Georgia-Pacifii's Rose, in discussing the "pro's-and con's" of Lauin panels, stated that he personally felt that .the a/4" 4'x8'Lauan panel was definitely here to stay andr while ihere is a slight trend away from this panel in more ex- pensive homes, the redecoration field more than offsets this trend. Rose, too, criticized the wide fluctuation in prices and was also critical of the lack of uniformity in grading and, especially, the presence of too many grades offered on the market today.

Among the guests at the meeting was San Francisco's new Port director, Rae F. Watts, who extended an invitation to all concerned in Port services to contact him with suggestions and ideas pertaining to the improvement and expansion of Port services.

Diqmond W Nqmed Wholesole Distributor Of G.E.'Textolite' in ihe L.A. Areq

Diamond W Supply Co., at 6416 East Flotilla St., Los Angeles, has been named authorized wholesale distributor in the Los Angeles area for *Textolite-the General Electric decorative high-pressure laminate. The announcement was made by Ralph M. Singer, Jr. Diamond W vice-president and general manager.

Mf. Singer said -his company will handle the complet_e Textolite Iine of more than 70 patterns and colors in all standard sheet sizes including the new stripped Ruban Mist-first five-color decorative laminate for vertical and horizontal applications

Textolite,-Singer explained, is a high-pressure laminate used for walls, counters, shower enclosures, work tops, door and drawer fronts, and numerous other surfaces where a combination of beauty and easy maintenance is requir.ed.

General Electric's new regioiral warehouse at Los Angeles now provides immediate availability of the company's

Qualily Redwood

Jor oll purposes

L.C.L. or Direcf

Rail or fruck-&-Troiler ilirect shipments from SELECTED n^tttS of oll species of Pqcific Coqst Lumber . cAtt

WESTERN MILL & LUfulBER CO.

4230 Bondini Boulevord, ANgefus 2-4148

Los Angeles 23, Ccrlif. TWX rA t846 complete line of laminates to distributors such as Dia_ mond W.

Diamond W started its wholesale buildinq-material op- eratio.ns 11 years ago with only two people. Singer pointed out his company now-employs 23, including fiveteld repre- sentatives and four full-time customer se-rvice specialists. Supplier of specialized building and acoustical materials, a full line 9f plyygg_ds and hardboards, and building. accessories, Diamond W maintains a fleet of trucks in drder to provide instant service anywhere in its territory.

Diamond W has pioneered with its customers a series of .what Singer calls business-training meetings designed to h.elp improve overall effrciency of selection, pirrchase"and application of building materials. Tliirty such meetings have already been held in 1960 and were enthusiasticaily received by customers, according to Singer. The same training meeting format is expected to be offered to all of Diamond W's Textolite customers, Singer said.