TWENTY.FIVE YEARS AGO TODAY

As repo*ed in The California Lumber Merchant May 15, 1932 r The California Retail Lumbermen's Association met :, April 23, 1932, at the San Diego Athletic Club for a dis,!,eussion of dealers' problems. Jerry Sullivan, Jr., Western

Iumber Co., presided and President Harry A. Lake outlined the general business aspects in California. A vote thanks was extended the state association directors who present at the meeting, including Earl Johnson, Pasa- dena; Ross Blanchard, North Hollywood; Fred Chapin, r"San Bernardino; Henry Adams, Anaheim; A. J. Stoner, ir ,West Los Angeles; Orrie Hamilton of the Lumbermen's

.Service Bureau, San Diego; C. W. Pinkerton, Whittier;

Paul Hallingby, Los Angeles; Charles Curran, Pomona;

: F. Dean Prescott, Fresno; Roy Myers, Ventura, and Mr.

':,,- Dee Essley, field manager of the association, Oakland, i'discussed lumber conditions and association activities in

'the Northern California districts. Frank Gibbb, Anaheim, ' announced that H. B. Bowers. "the dean of Southern Cali-

.fornia lumbermen,l' was ill in a hospital and the convention moved to send a telegram and flowers. Harvey Atherton, San Diego attorney, gave an inspirational talk to the delegates.

"Economy Measures in Running Our Operations" was . the subject of a general discussion next on the program. r Partieipating were Dealers Johnson, Curran, Pinkerton, ;, Hallingby, Chapin, Sullivan, Blanchard, G. F. Nolan, Frank , Curran and Mayor Fickling of Long Beach. "fncreasing 'i Business by Sales Promotion and Displays" was discussed -i next by Harold Peterson, San Diego; J. R. Jahrans, La",,'guna Beach; H. E. Whittemore, San Diego, and W. C. Cowling, San Diego, who told how their yards stimulated ,,,' sales by promotion.

H. G. Larrick of Solana Beach gave an excellent address called "Moses, Lead Us Out of the Wilderness,',r which was reported in full elsewhere in the issue. Kenneth Smith of ,Los Angeles talked on trade promotion and urged deal- ers to contact the consumers direct, saying that housing in the future would be sold in units. President Lake reported on his trips through various districts of the state.

In the evening, a dinner-dance was held at the Athletic Club.

In addition to the various dealers mentioned above, the following retail lumbermen were also registered at the 1932 meeting:

R. Nelson, Buena Park; D. F. Park, La Mesa; H. C. McGahey, San Diego; H. L. Miner, San Diego; R. S. Walton, San Diego; W. H. Frey, La Jolla; J. Paul Ely, Fallbrook; C. H. Garner, Escondido; J. W. Cooley, San Diego; George Macfarlane, San Diego; W. T. Spears, Long Beach; S. M. Ransom, Ramona; J. E. Pinkerton, Eagle Rock; F. P. Sappington, El Monte; Arthur A. Jensen, San Diego; W. B. Bennett, San Diego; T. J. Butcher, Chula Vista; P. H. Gurney, San Diego; Will B. Taylor, Coronado; Jack Restine, Ocean Beach; Paul Rabsahl, Pacific Beach; C. F. Reeder, Fillmore; E. Steffensen, Santa Ana; G. E. Gavin, Oceanside; D. H. Fickling, Long Beach ; George L. Riley, Pasadena; H. E. Milliken, Covina; W. A. Viney, Covina; F. K. Peil, Fresno; S. P. Ross, Hanford; Scott Klng, San Diego; Tommy Walsh, San Diego; A. A. Maas, Encinitas; Owen S. King, San Diego; R. C. Behrens, San Diego; L. B. Neil, La Mesa; H. L. Sullivan, San Diego; C. D. Collom, San Diego; G. G. Wilkins, Solana Beach; R. S. Watt, San Diego; W. H. Hall, San Diego; Frank D. Gibbs, Anaheim ; Robt. W. Baird, Carlsbad; G. M. Rodecker, Azusa; C. E. Williams, Azusa; O. J. Evenson, San Diego; Bud Rinde, San Diego; Carl O. Duehn, San Diego ; L. L. Conley, San Diego; B. R. Julien, Los Angeles, and J. E. N{artin, The California Lumber Merchant.

lumber Firms Win AIM Awords

United States Plywood Corp., Olin Mathieson Corp., Weyerhaeuser Timber Co. and Powell River Co,, Ltd. have won the American Institute of Management rating of Excellent Management for 1956, it was announced at New York City. A total of 410 companies were named for 1956.