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Woyne Mullin Hqiled

Several of the speakers at the SCRLA's 40th annual took occasion to call attention to the tremendously successful terms of office that Wayne F. Mullin was concluding at this convention. During his 1955-56 and 1956-57 terms as president of the Southern California Retail Lumher Association, Mr. Mullin, who in workaday life is president of the growing Mullin Lumber Company yards in Los Angeles, its suburbs and Arizona cities, brougtrt many new ideas and innovations into SCRLA activity. In his May 2 Bulletin to the membership, SCRLA Executive Vice-President Orrie W. Hamilton, who ought to know from his historic vantage point, wrote: " . .. President Mullin's two-year tenure in office will go down in the Association's history as two years of continuous progress." Many of President Wayne's predecessors in the ofEce were loudest in their praise of ttre way he conducted the office and himself in it. Now well-known are the early-year membership meetings with the Associate (supplier) members he inspired in 1956 and, this year, the recent dealer-supplier (and wives) businesspleasure trip to the Hawaiian Islands. These are the more public of his good works, but the SCRLA dealers who know also acknowledge the larger, industry strides on which .he has started the SCRLA's feet during his two years at its head; the reforms and movements he has launched. Wayne Mullin's name will stand bright among the many good men who have preceded and those who will follow him in that high and muchrespected office in our industry.-The CALIFOITNIA out in force Tuesclay ever-ring to study the product displar.s and see some tremendously good entertainment. Ourners and principals of SCITLA retail yards and the Associate u'holesale mernbers had lteen especially urged to turn out their yard personnel and office people for the Open House this 1.ear fr.,r the manv advantages inherent in their attendance. Turn them out they did, and the big cror,vd of lumberfolks not only learned a lot about current and coming building materials but had a rvonderful time rvatching the talents of the Doris Crane l\{usical Trio and Nick I-ucas. the famed old crooning troubadour. Excellent refreshrnents \\.ere serve<l and attendance prizes au'arded. The entire evening u'as under the direction of llobert K. Leishman, general manager of l'asaclena's Crou.n Citv l-umber & \fill Co.. and he hosted a memorable time.

The Old-timers Breakfast

Once again honoring those actir.e and associate members of the SCRLA rvho har-e u'orkcd .10 or more years in the lumber and allied products industry, the almost-annual Oldtimers Breakfast n'as staged \\'eclnes{ay morning, Aprll 24, this year in the Venetian room of the hotel, rvhere an ample breakfast rvas served before \\ra1'ne N{ullin introduced H. Park Arnold of Glendale's Fox-Woodsum Lumber Co. and he rvent into action as presiding officer. Never one to let mnch rnoss grorv under his lumber stocks, Dealer Arnold got the shon on the road.

Hailing them as the real "rugged individualists" of our industry, NIr. Arnold read the present roll of some 25 such ,10-1.ear members and allou'ed a ferv ll.ords to each of them present l-ho u'ished them.

Amor.rg the "old-timers" whose names rvere callecl s-ere L. A. Beckstrom, Itoss lllanchard, Percy Bruner, NIr. De Nicolai, Hayu'ard and Charles Dill, Asa Fickling, John W. Fisher, Connie Ganahl, Iirank Gibbs, Paul Hallingby, Walter llarris, Steve Hatha\\:a)', Fred Il. llolmes, Edd Houghton, Paul Kent, Frode Kilstofte, Chester Knight, Herschell Larrick, Sr., Herman Loehr. Andreu. James N{acMillan, Percy N{eritheu', Russell XIullin. Leslie Lynch, Chester Pontius. Art Penberthy. Albert I:. Rogers, Roy Sandefur, Charles Sommes, \\ralter Il. Spicer, Ed It. Stor,er, Sr., John Strickland, Don E. Sutherin, Emil Su'arrson, lTor.vard Ware, Horace E,. \\ro1fe, Dee C. E,ssleJ-, H. L. Miner, H. Iired Anau'alt, \Villiam Cuzner. J. \\-. Fitzpatrick ancl Jacl< Cline.

Toastmaster Arnold, u'ho is reported heading for high offjce in Kiu'anis International, made a \rery notable cvent out o{ the breakfast, srlre oi himself, 1.ris audience ancl bril1iant11' n-e11-r'ersed s'ith the men he rvas honoring fcir the :rssociatior.r ancl this industry.

Highest Honor Awarded Everett Parker

The association made its third au,ard of a President Emeritus honor on this occasicln. The signal tribute u'ent to Er-erett C. Parker of the l'atten-Blinn Lurnber Co., Los Angeles. rvho now joins only Ceorge Lonnsberry and ltaul Hallingby on this "exclusive" roster. Veteran Dealer I-ounsberry has been an invalid for tu.o years but Paul Hallingby, just back from another rvorld cruise. \\'as in the audience and hale and sharp as ever.

Park Arnold presented the h:rndsome :ru'ard tci NIr.

In Groteful Appreciotion to EVER.ETT G. PARKER

for his many years of loyal devotion, outstanding leadership, and faithful service to the LUMBER INDUSTRY OF CALIFORNIA as President of California Retail Lumber Assoication, Chairman of the Board of Lumber Employees Council, and twice President of Southern California Retail Lumber Association, the Board of Directors of Southern California Retail Lumber Association meeting in special session the 4th day of April 1957, bestowed its highest honor upon h,im by unanimously electing him PRESIDENT EMERITUS * SENIOR DIRECTOR ANd LIFETIME MEMBER OF THE ASSOCIATION in recognition of his long, able and inspiring leadership, which has been of great value and of lasting benefit to our industry.

Confirmed this 24th day of April 1957.

Wayne F. MULLIN, President

Orrie W. HAMILTON, Executive Vice-President

Parker, who rose from his seat to the standing applause of the audience and gave a touching and sincere response. There was no doubt he was happily overwhelmed by the rare honor and on the point of being emotionally choked-up.

Parker's few words in response included his own tributes, one to Wayne Mullin, of whom Mr. Parker said he had been much impressed by his two current years in the SCRLA's highest shair, and another to Orrie Hamilton-"As for Orrie, he's just Tops as association manager," Parker said.

Park Arnold called on Paul Hallingby to arise so Everett Parker might pay a belated tribute to him on the similar honor accorded Mr. Hallingby at Palm Springs last November. Mr. Parker had been scheduled to m.c. that event but. having been called out of town on business, Park Arnold "did the honors" then, too.

Arnold next introduced the speaker of the morning, none other than one of this industry's very best, and also bestknown, Kenneth Smith, vice-president of The Pacific Lum- ber Company, San Francisco. The inimitable Mr. Smith, who has macle as many fine speeches in his worthy career as there are sticks of lumber in the best-stocked lumberyard. made one of his best in the morning's talk, which he called "Getting Industry Off the Ground." Highlights from it will appear in the next issue and other highlights will be excerpted for publication from time to time.

Ken Smith, who knows the Los Angeles industry 'ivell from his years in it and his vantage point at his TPL desk, added his own personal tributes to Everett Parker and other lumbermen present and absent.

Park Arnold brought the breakfast occasion to a close with a salute to President Mullin, Executive Vice-President Hamilton and the staff of the association for their prodigious tasks in assembling such a mammoth but smooth-running convention.

Attendance at the always fascinating exhibits o; tts$, products and catch-ups with long-absent friends occupied the rnembers the balance of the forenoon until the second day's luncheon.

Association President Wayne F. Mullin extended greetings to the 200-plus lumbermen, their wives, guests and friends who attended the Wednesday luncheon in the Embassy room. He gently "chided" the members about the congestion 'round the bar lr'hich caused the meeting to get a very late start. He facetiously suggested the board of directors at future conventions have a portable bar placed in the dining room to avoid delays of this nature. In introducing the luncheon chairman, Norbert Bundschuh, he gave a brief resume of his experience ancl background in the lumber business from his school days to his present position as manager of the Myrtle Avenue Lumber Co., Monrovia.

Chairman Bundschuh introclucecl the principal speaker,

YES, SIR! A S.C.R.!..A. CONVENTTON 15

THE PTACE TO sEE AND BE SCENERY_

29. Somebody turned the tobles ot the Wednesdoy luncheon ond photogrophed Photogropher Ole Iltloy (center). 30. Well, fhere's no doubr whose exhibir THAT one is! 31. Hcrry McGohey, V. ii. Copesiur ond Bill Cowling mode lt an oll-Son Diego toble. 32 .President-elect Hol Brown mode time to visit fhe exhibirs, like rhis DFPA boorh; whose stqfters-33, oro shown closer-up. 34, Solecman Orbie "Senotor" Cleghorn points out'rhe Textolite disploy ot tha Sunset Flooring Coverings Co. booih. 3'5- Son Diego's Copesius wa: intrigued by rhe hondsome disploy of Worren Southwesf; qnd so qre we, so lel's-36. move in for qnother close-up (like they roy in the movies). 37. Norhing like o preily girl ro doll up o disploy (ond when she wosn't busy, she moved ccrosg ihe oisle ond helped John Eells move his Plywood Disfributors' Hond-book), 38. Horbor's John Northom (cenidr) ond his sons, Tom (left) qnd Dove. 39. Ontcrio's McCauley (left), wheeling ond deol+r-ing. rook in cll the boorhs. See! There he is ogoin-4O. in the middle of the l,loyd A. Fry Roofing Co. disploy. 41. The Ed Founloin Lumber Co. exhibit qttrqcts o lot of ofention every convention, ond lhe 1957 wos no exception, snd-42. we were iust woiring for Orrie Homilton (center) to come olong io show you the exhibit dnd Ed Fountqin (left) in o: close-up.

Charles E. Ducon-rrlun, and outlinecl the vast experience of this outstanding business leadcr of the Southland who is president of the manufacturing firn'r tl.rat bears his name and 1957 president of the Los Angeles Chamber of Commerce. N{r. Ducommun, one of the great industrialists of Southern California, covered his subject, "The Point of No Return," in :r thorough manner. He touched on vital subjects of grorvth and demand r'vhich u-ill be reported in the next issue.

The next speaker to be introduced by Chairman Bundschuh kept the gathering in stitches. Charles Harper, merchandising manager of Kierulff and Company, Los Angeles, covered his subject, "Selling Attitude," cornpletely and most thoroughly along with well-timed jokes and side remarks. There were many words of wisdom interspersed in his talk that carried a message of how to train all personnel to be sales conscions from yard order man to the executive echelon of the business. There is no doubt about it, Nlr. Harper .w'as familiar rvith sales promotion and he rvas rvell informed on his subject. His delivery rvas perfect and he knetr, exactly what he n'as talking about from personal experience. He stressed ADVERTISING as the Number One key to successful selling.

Outgoing President Mullin u,'elcomed more than 350 gucsts to the annual banquet \Vednesday evening. He introduced Andy Beckstrom, Arcaclia Lumber Company executive, who acted as chairman this year of t'he annual affair. Before the entertainment festivities got underway, Andy presented two beautiful pieces of genuine cowhide luggage to Mr. Mullin in appreciation of his service as president of the association for the past two years.

"This wonderful gift u.ill sec immediate service," said President Wayne. "You see-Hal Brown, your next leader; Mrs. Brown, Mrs. Mullin and I will leave next month for a holiday in Alaska and the Pacific Northwest and they will go right along with me, as they will the rest of my life, because I am sure they will last that long." He then thanked the membership for such thoughtfulness and expressed his genuine appreciation.

With the brief business l'iped ofi the board, Chairman Beckstrom au'arded the attendance prizes and then launched one of the finest evenings of entertainment to be enjoyed in many years.

Cecil Stewart's Singing Su'eethearts-The lloneymooners -were wonderful; their clelivery of oid and new songs \vas received with enthusiasm. Dell O'Dcll was in unusu:rlly goocl form; she kept the lumbern-ren (an<l their wivcs) guessing with

And 25 Yeors Ago-

The "25 Years Ago" colttmn in this issue is a report of the Southern Calif ornia lumber dealers' anntlal meeting \n 1932. Ile sure to follow your reading of this current convention coverage with a dip into the p:rst. It's on 1':rge 54.

her funsation magic. Leo Diamond and his harnlortica was sensational, but the gal who really stopped the sholv was Rose N{arie; this little star of stage, screen and radio has everything. She has that "certain something" that only a ferv entertainers achieve, she does everything perfectly frorn singing to story-telling, and her audience loved every minute of her per'formance. She was truly sensational and Orrie Hamilton added another jewel to his crown of successful convention promotions.

The Hoo-Hoo luncheon on Thursday came ver]' close to breaking all attendance records. Co-chairmen \\ravne llullin ancl Jim Forgie extended the hand of welcome to over 400 lumbermen and their ladies, Hoo-Hoo-Ettes of the pioneer Los Angeles club No. l, visiting out-of-town exectttives and their rvives, and "Black Cats" from San Diego, Los Angeles and all sections of the state. Past Snark Dave Davis flerv dorvn from San Francisco to attend this event and Herschell Larrick, Jr., Deputy State Snark of Southern California, headed a delegation from San Diego which included Club President Al Frost, Jr., Eddie Glasson and their u'ir-es'

The revue of fashions was enthusiastically received by the rrren as well as the women. Frorn bathing suits u'ortr at the turn of the century to modern day beauties, frotn sports ancl afternoon wear to cocktail and evening gowns, all lvere outstandingly presented by Rita Brady and her Blue Book l{odels.

Bob Gallagher, president of the New Mexico Tir-nber Company, Albuquerque, ancl Gurdon of the Supreme Nine of Hoolloo, gave a timely talk on the future of lloo-Hoo and its relationship to the lumber industry. He had words of commendation for Orrie Hamilton, executive vice-president of the SCRLA, and The California Lumber Merchant for the cooperation of the association and the lumber trade publication in prornoting the popular training-for-management cotlrses presently being sponsored by Los Angeles and Riversiclc Hoo-Hoo clubs in cooperation with the SCRLA.

Gurdon Gallagher asked for the support of all lrrntbermen to n-rake Hoo-Hoo the mediurn of leadership' for tlrt inrlustry.