Southern coliforniq Deqlers qnd Suppliers Join in Memorqble 4Ofh Anniversqry Convention

From N{aster-of-Ceremonies Sterling H. Wolfe's "Aloha, you-all" at the pre-Convention Han,aiian Dinner.Pa_rty the evening of April .22, to the last flip of the can-cin girls' skirts in the "C'est la Vie" spectacular at the Moulin Rouge night club that concluded-the ccnvention, the 40th Anniversarv Convention and Trade Show of the Southern California Retail Lumber Asrociation at the Ambassador hotel in Los Angeles rvas one.swell gathering of fun, f rolic and good-.fellowship salted with plenty of education, too.

The 40th annual meeting held April 23-25, 1957, with the Hawiiian reunion a sort of convenrion "previen " the night of the 22nd for those 1uckr. indir.icluals ivho made the recent SC.RL\ Hau'aiian Islands junket in late February lrnd earlv XIarch, l'as attendecl L.y more thar.r 2,000 clealers, suppliers, their l'ives, yard enrployes anrl guests. Roth tl-re attentlancc :r.t, anrl interest in, the clisplay exhiltits <.rf neu- ltrorlucts irr thc Elr.rbassy and Colorrial roonrs of the hotel this vcar \\-as flrr grcater than ever before.

Pror-ing the SoCal lnmber rlealers rv:rnt and approve product displays at thcir conventions is the nrrmlter of letters from exhilritors that Ifxccrrtirrc Vicc-I'resiclent Orrie \\-. Hamilton had receir.ed by last u,cek. In fact, r.e can cluote from one letter that he receivc<l later last month, shortlrlufter conclttsion oi the currvcrrti,,rr: ior tl-rc success of the ,lOth :rnnttal nreeting, conclrt<lir-rg no t:r'lrle tcrnrs olt ol1jce for several oi thcr-n, tverc \\-rt,vnc li. Nf ullin, prcsirlerrrt; llr. Hantilton: Ilal --\. Bron'n, t iccr-prcsi <lent ; t.. (iilrrrorc \\-ar<1. r'ice-lrresidertt; Harrv ('. IIc( itLhcr', lrcirsurcr. antl Stanler- (i. f IcI)onald, -secrctar\' ; I )ircrct()rs ll:rl1rh N. Ilalicr. llcn \\'. Il:trtcls, Carl llauer, [-..\. I"erck stronr, Jr.. Sturrlr:r- l'-. l),ron tt. I lomer l{. Burnally, \rllu.qh:Lrr .l)ar.ies. 'l'honlrs lr,. Iilcrnirtr:, 'I'hom:is -J. Fox, Ilexf orcl 1,. I'l:111. Stu;rrt lllrrris, Lltthr,r1r li. l-cishmltn, \\Iiler- O. JIannir-rg. 1'-clrvur<l \\'. \Irrvcr, (':trr ll. \{ cL.lLrrlev' Itrrssell H. \icCo1-, ltalph I). li.usse ll ;rrr<1 \\'illirLrl l'. \IanlIatre.

"The contacts we made at the convention are 'payingof in the form of deals for our products. Many visiting dealers left their business cards or phoned us promptly to send a salesman to their yards, which resulted in sales and orders to us for the products we displayed.

Also c:rrriecl or.r tl.rc SClil..\'s Olficers-l)ircctors list are the Presidents llmerittts I'ati1 J tallinglry, (icorge I-ottusberrrand Everett C. Parker.

The follorving ofhcers and clirectors \\'crc electetl b1' thc

WITH CAMERA AND FI.ASH GUN THROUGH SCRTA'S TRADE SHOW; l. Deon Jones (righr) tolks to the Hyster mon' 2. Morsh Meyer (left) of rhe Herb Meier lumber Co. "piiches" the Butte-Pok Mouldings produci to o couple visiting firemen.3. Mrs. Jqck Cline, Mrs. Ole Moy, Mrs, Don Bufkin. Mrs. Poul Fritchey ond Mrs. Orrie Homilton moke os ottroclive q group os we've seen since we lefi Hollywood. 4. The exhibits were monned by well-informed ond pleosont solesmen.5. Sqnto Monico Deoler Tom Fox meels some friends ol rhe littrell booth. 6. The W.C.t.A. boorh exploined ihe qssociqtion's splendid services. T. Rex Oxford looked over the Plywood Distributors'Hqndbook ql rhe John Eells booth. 8. Floyd Scotl stopped ot the some booth, sneoked o peek ond bought o copy. 9. There wqs no doubt whose booth this wos. I0. The Johns-Monville ex-hibit wos o moslerpiece of convention disploy of J-M products. ll. The Kochton stsffers were qs well-informed os olwoys. 12. Jim Newquisf like mony olhers, mel old friends ot the show ond found it o stimuloting convenlion. I3. Jim Block, o wesl coqsl represenfqlive, greeted old qnd mqde new friends for Celoter. 14. Tom Fox got oround eorly ond often ol rhe exhibirs, brought John W. Fisher (lefi) of the Sqnto Monico yord of thqt nqme thqt Tom heods up, to see the U. S. Plywood Corp. disploy board Tuesday morning, Aprll 23, ata pre-registration breakfast meeting, to head the association for the fiscal year ending April 1958:

1957-58 Officers, Directors Elected

Fresident-Hal A. Brown, Woodhead Lumber Co., Los Angeles; Vice-president-Homer H. Burnaby, Sun Lumber Co., San Pedro; Vice-president-Harry C. McGahey, San Diego Lumber Co.; Treasurer-Ralph N. Baker, Barr Lumber Co., Santa Ana; Secretary-Ralph D. Russell, Consolidated Lumber Co., Wilmington; Executive Vice-president-Orrie W. Hamilton.

Directors-at-Large (elected by Board to serve fiscal year) : John Ganahl, Ernest Ganahl Lumber Co., Anaheim; Robert R. James, Macco Lumber Co., Paramount; Frode B. Kilstofte, Rossman Mill & Lumber Co., Wilmington; Harry C. McGahey; Kingston McKee, Forest Lumber Co., Los Angeles; Phil J. Stillwell, Hammond Lumber Co. Division of Georgia-Pacific Corp., Los Angeles.

Directors (carried over or elected by organized area groups as Board members for fiscal year) : Ralph N. Baker; Ben W. Bartels, Peoples Lumber Co., Ventura; Carvel D. Brown, Orban Lumber Co., Pasadena; Hal A. Brown; Stanley E. Brown, Chandler Lumber Co., Van Nuys; Norbert Bundschuh, Myrtle Avenue Lumber Co., Monrovia; E,. Vaughan Davies, Thompson Lumber Co., San Bernardino; Thomas B. Fleming, Fleming & Hightower Lumber Co., Los Angeles; Thomas J. Fox, John W. Fisher Lumber Co.,

J!l ECKARDT of rhe Wrightron Lumber Co., North Hollywood, wo: firsi on the progrom wltl his terriftc color slides ol lhe recent Hawoiion trip. The young deolei, o mc+ ler of showmonrhip, pul on o recl."produclion"relling o stoly with hil slides snd bocking fhem up with diclogue ond musicol bockground on o lopc rccordrr, looking over his rhouldcr qio Verc and Poul Fritchey, who followed him on the program with romc rcn. sotional rlid* of their own

Specio

IRED C.

Santa Monica; Stuart W. Harris, Lounsberry & Harris, Los Angeles; George V. Johnson, National Lumber Co., National City; Wiley O. Manning, Manning Lumber Co., El Centro; Edward W. Mayer, Ambrose Mill & Lumber Co., Santa Sarbara; Carr E. McCauley, Ontario Lumber & Hardware Co.; Russell H. McCoy, McCoy Lumber Co., Hemet; Wayne F. Mullin, Mullin Lumber Co., Los Angeles; Ralph D. Russell; W. Stewart Russell, Russell Lumber Co., Whittier; Raymond L. Schuler, Anawalt Lumber & Materials Co., Pacoima; Robert M. Sutton, Airline Lumber Co., San Diego; Laurence Van Order, Blue Star Lumber Co., Lynwood; C. Gilmore Ward, Ward & Harrington Lumber Co., Santa Ana.

"Aloha"

at the Ambassador

Orrie Hamilton had an inspired idea when he got the delegates to the recent SCRLA Lumbermen's Hawaiian Conference earlier this year together for a reunion at the Ambassador hotel the evening before the convention's start. There were very few who made the trip to the Islands in February who didn't come back to refresh their happy memories this April22 occasion.

With the dealers in their laundered Hawaiian sport shirts and the ladies in their flowery brightest, it was exactly like living the trip all over again. A convivial period preceded the tropical style dinner in the West Venetian room as friendships were renewed among the dealers whose yards hereabouts are far removed from one another's, and then some happy l{ula entertainment followed the exotic food. The hips-swinging, hands-weaving artists were Moani and Leina Lei and the Max Reid Hawaiian Trio. These kids can give their Islands counterparts spades (to bury their grass skirts rvith).

Sterling H. Wolfe of the Marquart-Wolfe Lumber Co.; Los Angeles, hosted the entertainment and the showing of color slides and movies of the Hawaiian junket that followed. The younger of the two wholesaling Wolfes (his dad lforace is the big bad one, we guess) proved a very adept m.c. and delighted the crowd of almost 100 persons

It is no mere flattery to say that many -of the SoCal lumber dealers could have made their name and fame as professional photographers if their film exhibits at the party are any indication. The slides and movie film were genuinely superb. It is to be hoped that no one is overlooked in this listing of those who displayed their prowess in the camera att at the showing, for all the work was just great, real great:

Tumber Company

IF YOU DON'T SEE WHAT YOU WANT_ JUST ASK FOR IT.

Jim Eckardt, Charlie Darnell, Sid Mercer, Steve Hatharvay, Carr McCauley, Bus Blanchard, Paul Fritchey, Wilbur Barr and, last but far from least, NIrs. "Steur." Russell, rn'hose excellent color subjects came last in the lengthy but fascinating shou'ing.

The party broke up near midnight rvith every appetite sincerely rvhetted for the gala 40th anniversary convention to start on the morrow. -

and Down to Business

The directors gatherecl in the Lido room of the Arnbassador at B a.m., April 23. for a breakfast board meeting as the first offjcial business of the '10th convention. Registration was started at 10:00 in the main lol>by bv the efhcient, hard-u'orking staff of N[r. Hamilton's exectttive office, :rnd t5, The Colifornio lumber Merchnnl edilor met on old friend from the Hswoiion trip, Corr McCouley (righr), ct the Hoo-Hoo booth on q tour of the exhibits. 15. Ihe Horbor Plywood rqlesmen hod o choice spot-the heod-on booth in the Embossy Room. 17. Dee Essley, Rocs Blonchord ond Don Comstock (left to right). oll good men in their difierent fields, gor logether al Don's Weslern Pine Associotion boorh.. I8. Jim Cooper (right) ond his dod, Chorles Coopcr (center) of rhe W. E, Cooper Wholesale Lumber Co. stopped to look ot o Wostern Red Cedor display. 19. J. W. Fitzpalrick ("in 'rhe middle") eniertoined lhe lcdies at luncheon. 20. Chester Knighr. the Sqn Fcrnondo deole:. stopped in ot the lum,bermen's Mutuol Cosuolty Co. booth ond got one of those grcnd mops they distribute qt every convention. 21. A bunch of the boys lined up for o picture or rhe Visodor dirploy. SAY! let's move in for o-22. closeup of thot clegonl exhibir. 23. John Fisher (lefi) looked in on the Moconite men, loo (rhor kid sure gels oround!) 24. Monrovio Deoler Norbelt Bundschuh, who prasided ot the Wednesday luncheon, poses wilh one of his speokers, Chorles Hcrper (left). 25. Yep! lnsullte sure does! 25. The Hyster Co, exhibir, like ir docs every yeqr, ollracled q horde of deslers' 27. Fi & Pine Lumber Co. had one of ihe cotchiesl disploys of fhe convention. ?8. Al Frost, Jr. ond Eddie Glqsson of Son Diego with their wives

EXHIBITORS AT THE 4OTH ANNUAI S.C.R.L.A. CONVENTION

The follou'ing manttfactttrers, u'holesalers and suppliers exhibited their proclucts, u.ith l.ell-trailetl salesmen and/or principals manning the booths, in the Itmbassv zrr.rcl Colonial rooms of the An.rbassaclor hotel for the SCRL.\'s 40th annttal last r.nontl"r. The displavs zrnd clem,,trstr:ttions \\'ere expertly done and the dealcrs in uttenrlance aclded to their business knou'ledge or learnecl neu' tricks and tools for their trades: (the firm names listecl in boldface tvpe :rre those u'hose prodttcts or services are regttlarly advertised in these columns and generally better knotyn t6 6ur tlealer srrlrscribers ) the doors of the huge Tradc Shou. rvere thron-n open at 10:30 in the Embassr- and Colonial rooms. I,-riends met. business problems were talked and stage \\.as set for another dealer meeting.

Arrorvsn-iith Tool & Die Corp. ; The I'hilip Carey NIfg. Co. ; The Celotex Corp.; Douglas Fir Plywood Assn.; John Eells, Inc.; Extension Drau-er Support Corp. ; Fir & Pine Lumber Co. ; Ed Fountain Lumber Co. ; Lloyd A. Fry Roofing Co.; General Pl1'u'ood Corp. ; Georgia-Pacific Corp.; Haley Bros.; Harbor Plywood Corp.; F. L. Hearin Lumber; Hoo-lloo Clubs of Southern California;I{ung-ltite Door, Inc.;HysterCompany;Insulite l)ivision, Mando; Johns-Manville Sales Corp.; Kochton Plywood & Veneer Co.; Littrell Hardware Lines; Lumbermen's N{utu:rl Casualty Co.;NIantz Const. Supply Co.; Masonite Corporation; Herb M,eier Lumber Co.; \Iillers Falls Co.; N{ol>i1e Irrcinerator Corp.; I'abco-Fibreboard; Parmco, Inc.; l'ittslrurgh I'late Glass Cg.: I,o1-ernail Co.;Pruden Products Co.; Sani-Top, Inc. ; So-Cal Building Materials Co. ; Sunset Floor Coverings Co. ; Timber Engineering Co. of California; United States Plywood Corp.; The Visador Company; Warren Southwest, Inc.; Washington Steel Products; West Coast Lumbermen's Assn.; Western Pine Association, Zegers, Inc.

The kick-off luncheon at n<ion in the ltmltassv room got the meeting don'n to its first trrass-tacks. An inr-ocation \\-as delivered by Dr. tluebner of the Ingleu.ood First Nlethoclist church and organ music l>y Nfa<leline \\-iley made a u-elcome background during the first meal.

Presiclent N{rrllir-r :Ls officizrting offrcer told the audience of the morning's directors session and association martters. He introduced the alrvays capable Lathrop K. Leisliman of the Crou,n City Lumber & NIill Co., I'asadena, u-ho, ir.r turn. listed for the audience the ncu. ollicers ancl directors chosen in the morning's election ar.rd then olliciallv introcluced the nerv llresident, Hal Brou'n, u'hc> tt.rok ()\.er :rs the ltresicling officer for the luncheon.

\Vith his credo of Americanisln ringing in ev€rv u'ord he

Retoil-Thof is rltters. President-elect Bros.n said a fer.l' u'orcls and introcluced the convention's first sl)eaker, Joseph F. Leopold, public relations organizatron collncil and malraf{ement. Dallas, r:hose subject \\.as "Your Cr>mpetitor-Urrcle Sam."

With good humor, pleasant voice and effortless lilatform manners, Speaker I-eopold put the :ru(lience in the nrood to receive some sharl) t'isdom and halnmered home again the evils of g"overnment in big business, motlnting tax iosses and other all-too-n ell-knor.vn current business headaches. He urged the importance of \\rriting and \\'riting and s-riting some more to your congressmen, and clreN a bluePrint of hou, to go about it.

Hal Bron'n put \\''ayne Nlullin on stage next for the annual President's Report. Called "It's Your I'roblem, Too," Dealer NIullin's second such report ciuring l.ris tenure rang true and hit home \\'ith e\.ery meml)er present (the talk u'ill be carried almost in its entirety in the next issue).

The luncheon crou'd \vas dismissed arottnd 3 p.-. for their attenclance at the equil)ment and prodtlcts exhibits, \\'here salesmen manning the booths made them \\'elcome, and industry hlms rl,ere shon'n in the little theatre of the Frenchette room.

Large Evening Crowd at Trade Show

One of the largest crowds that has ever attended one of Orrie Hamilton's annual Open House-Trade Shotvs was

Just Whqt He Needed-

L.V. "Larry" Ingraham, manager of the Home Lumber Co., Chula Vista, was the lr''inner of the free copy of John Eells' new Plyu,oocl Distributors Handbook at the SCRLA's 40th convention and trade shorv at the Ambassador. Orrie Hamilton drel'the u'inning card for the attendance at the exhibits.

ANNUAI, PRODUCT'ON 60 M'LL'ON

Manufacturel rnd Distributor