FOR MITITARY FOR I]IDUSTRTALS

STqte 6-2505

For Deaters

SERVICING THE SOUIHERN CALIFORNIA AREA . .

COMPTETE INVENTOR,Y OF ALt HIGH.QUATITY SOFTWOODS

Inventory of over 4,OOO,OOO BM of High'Gluolity Moteriols qvqilqble for Consumers who demqnd Quoliry qnd Ropid Service

Distributors of WEYERHAEUSER PTYVENEERlhe New, Low-Cost "Mircrcle Product" for Building ond IndustrY

We hqve moved lo new locqlions giving us qn rrreq exceeding five qcres, with under-cover sheds cqpoble of housing over five million feel of moferiql.

The ltsllmqrk Lumber crnd Plywood Co. is pleosed to offer the Lorgest PTYVENEER Inventory in 5o. Ccllif. to its consumers-

Note some of irs Applicorions qnd Uses:

Srroble Lumber Co. Gets the Spoce lt Needs in New Worehouse

Strable l_umber Ciomp:rny bid farervell this March 1 to its l)ort of Oakland warehouse, locatecl just north of lJroadway, rvhich the company ha<l occupied since 1906. Strable, for srinre time przictically "splitting at the seants" for thc neecl of more room, is now starting its seconci half-century of serving Northern California ret:ril lumber clealers from brand-nen,quarters constructecl by the c()urpany at ar.r :ipproxirnate cost o[ 9+50,000.

Strable's

View of new offices lrom entronce qnd woiting rooml wolls sre <ombinotion of "S" Brqnrl

Philippine l/lohogony

Pcneling ond Pegged

Prefinished Morlite

Generol IVlonoger Jomes B.

OVERCAST in his new ofiice striking ly poneled in wolnut

Exlensive use of Pegged

Prefinished Morlite in fhe new Stroble offices culs down noise qnd office mochine disturbonce

Oftice of H. R. 'Doc' IIND, veleron sqlesmon ond softwoorl lumber buyer, is poneled in Sen Knolly pine cobinets, brighr color ond modern fu rnishings cdd displcy soles cppeol os well os usefulness to Stroble's lorge, wellfurnished lu n cheonroom kitchen ovoiloble to 42 employes

Huge new wqrehouse hos ospholt floor, comelbock roof supported by steel girders ond secondfloor sloroge (reor) of items oiher thon hordwood ond softwood lumber ne\\' ln()(lern \vttreh()11sc. 'located :tt 2.55 Secon<l

Street in Oakland, is served by a new three-car spur track at First & Alice Streets (Southern Pacific) and is also rvithin easy access of the Eastshore Freeway.

James B. Overcast, general manager of the firm, in reviewing the growth of Strable Lumber and the construction of the huge warehouse, noted:

"We are all grateful to our many friends and customers who have helped make this improvement in our facilities possible. Our new facilities are more than ample to meet present-day standards of proper inside storage-as well as efficient loading of our customers' trucks, an added bonus because our new loading system will save them both time and money."

J. Y. Long and Associates designed the 52,000-sq. ft. warehouse under the direction of T.W. Power. Ernest Flener, Oakland, was the general contractor, and the following sub-contractors also helped create the new building: Acoustics, Inc. of Northern California (ceiling) ; Raymond Concrete (piling) and O. C. Jones (grading and asphalt paving). Materials rvere supplied by the following firms: Concrete material: H. W. Gentry, Henry J. Kaiser and Rhodes Jamison; Structural steel : Moore Drydock; Reinforced steel : Ilf cGrath Steel Co. ; Roof : Eastshore Improvement Co. ; Plumbing: J. A. Freitas; Electrical : Wertz & Lenheim ; Rolling doors: Pacific Rolling Doors; Glass: East Bay Glass Co.; Sprinkler system: Robinson Sprinkler

Co.; Railroad spur: Industrial Railway Co. (San Leandro).

F. A. Thomas Co. supplied and installed the Dial Intercommunication System.

Hogan Lumber Co. furnished the timbers and some of the softwood on the job, and Western Door & Sash Co. supplied the doors.

Strable, from its own stock, completed the materials list, including: hardwood and softwood lumber, flooring and plywood; Marlite Prefinished Wallboard, Upson Wallboard, Masonite Perforated Presdwood, Pioneer-Flintkote Canec Insulation and Acoustical materials, "S" Brand Solid Philippine Mahogany Wall Paneling-T&G, and Bradley Brand Hardwood Flooring.

The walls of the warehouse are of poured concrete construction, and the main floor is asphalt. The building has a camelback roof, wood partitions and wood stairways. Strable Lumber Company serves all of Northern California and employs 42 people living in Metropolitan Oakland. Salesmen include Ralph Bacon, H. R. Lind, C. E. Dame, John Enright, Frank Timmers, Ralph Meyer, Donald McDonald and David McClain. F. G. "Fritz" Klingmann, veteran of 39 years, will continue as yard superintendent and Gretchen Berman as credit manager.

Permits at $205,500 have been okayed fc,>r 2O single-family units at Romneya drive and Balsam avenue in Anaheim.

Pqul Shoemoker Visits Fidler's on Occcrsion of Southlond OHI Visir

Paul Shoemaker, vice-president and director of N{asonite Corp., Chicago, and national chairman of Operation Home Improvement, \\'as in California last month as principal speaker at the Hardboard Association joint meeting at the Biltmore hotel s'ith the Southern California OHI committee and the Building division of the Los Angeles Chamber of Commerce.

He took the occasion to visit l'ith Harry Perry and Louis Fidler, r,vhose operations constitute one of the largest combined outlets for N{asonite products through the jobbing outlet at International Lumber & Plyr,vood and the door outlet at Perry Door and Fidler's Mfg. Co. This rvas the first opportunity NIr. Shoemaker had had to personally vierv the expanded, 3@0-plus doors per day activity at Fidler's in Ingleu,ood and he expressed his congratulations to Southern California industry for its ever-increasing portion of national door volume that this industry is delivering.

In the photo above, Mr. Shoemaker is sholvn (second from right) u,ith Louis Fidler, secretary of Ficller's NIig. Co., left; Harry Perry, president cif Fidler's, lnternational l-umber & I'1y'r'n'ooc1, and Perry Door of l3nrltank, second from left, and H.A. Kindness, Southern California representative for Nlasonite, right.

NIr. Shoemaker u.as very optimistic about the 1957 prospects for building in general on a national as lvell as local basis, and especially optimistic about the OHI irnpetus to remodeling and the do-it-yourself project type of activity, reported J. Don Hanauer, sales manager of Fidler's Mfg. Co.

Bqkersfield Building Moteriqls Sold ro King Lumber Compony

Bakersfield Building N{aterials, an operation of long standing in the community, rvas purchased by King Lumber Company of the same city on April 15. The announcement u'as made jointly by Walter Peterson, manager of Bakersfield Building Materials, and Edwards H. Metcalf, general manager of King Lumber Company. Besides Peterson, other personnel u'ho rvill transfer to.King Lumber Company headquarters include Ross Foster, Ervin Smith and Clillord Gordon.

since the advent of color! Amazing three-dimensional effect. . strikingly beautifulthat shouts "A Fry Roof!" from as far as you can see it. Prospects look admire. then wantit. Yes, the new Fry "Shado-Bilt" is its own salesman. About all you have to do is teII the home-owner about Fry's FULL-VALUE 20-Year Bond . . . and the deal is clinched!