C00$ HEAII TUMBER and PIYW(I0D COMPAI|Y

outgo has been decreased where possible. Your assclciation, as of now, is ready to move forward.

A month ago, we hired our first field m3n-urhe5s 1esponsibility it is to promote acceptance of the nerv lumber grades and grade names. We members \\.ant our industry to be more honest because we believe that honesty pays off in profit. 1Me r,l'ant to sell grade-stamped lumber, so our customers rvill knorv they are getting what they pay for and to prevent other dealers f rom substituting Utility for Standard or Construction, without the customer's consent. We want the building officials to okay the acceptance of those grades lve knotnr to be suitable for the job. The problem is too big and too complex to be handled by Rex Clark and his Lumber Grades committee r,r'ithout salaried help. E,rik Flamer, a former lumberivholesaler, has taken this job for six months. We hope it is finished in tl.rat time. Right now it is too big for us as dealers and the association can help solve it because of our increased income and increased membership.

This morning ths board of directors passed a resolution authorizing the ernployment of another field man-one r,vho will also be the assistant manafIer. For this important position, we picked a retail lumberman from Southern California who is acquainted with association problems before he takes the job over. He was formerly manager of the Patten-Blinn yard at San Diego, served in the Army four years and came out a lieutenant-colonel, formerly president of the Sa.n Diego Lumbermen's Club, a past president of the San Diego Optimist Club, and has been until now branch yard manager for the Patten-Blinn Lumber Co. ir-r

The home improvement promotion in history ,is now rolling. Throughout lhe yeor you'll reqd this slogonOHI -'55... the yeor to FIX!

We cqn tell you how to tie in with products like these:

Tqkes the Guess-Work Out of Selling lumber ond Building Moteriol hgmsqssures proper Profii ot point-of-sole. Let us show you how il's done. Don't lel "Mqrk-Up"