Gabinet Tops As Package Units For Fixed Low Gost andSure Profit

by SA'$iI-I-lf(}P I I

\ifade Ghoiae ol Pallerns and Golors

Monoform tops may be ordered from a generous factory stock selection of Formica, Tbxtolite, Panelyte and Lamin-Art plastic.

Amazlngly Low Baslc Gost

96" Length Just $30.oo

120" Length Only s37.50

Qwntitu Diacounts m nequegt

Fabrication extras are furnished at proportionately moderate additional cost.

Speedy Servfce

Order Now-

Monoforms will be shipped within four days.

EcoNomtcAl Check your base cost of fabricating a top. Even with the most efficient workmanship and no material waste you will find Sani-Top's quality production product more economical.

FtExtBtE Monoform comes completely formed into standard sizes with back-splash and no-drip self-edge bonded to 3/+" core. It is available with or without sink preparation and frame. Mitre and joint preparatiotrs featuring spline construction will be furnished for L or U shape kitchens and joining sections as required.

AItRAcrlvE These new Sani-Top package units are as decorative as they are practical. Special features may be inexpensively added to create a custom look. Avoid the uncontrollable costs of counter top fabrication. Buy attractive Monoform tops for sure profit on every installation.

TMANC Holds Rousing Convenlion

I( ontlrrut'rl ir-,,rrr [';rrr' 1 1) liitrgt'r't'rlrlrtirt'rl. "ior'-i('iu-: llit: llt(l ir st;lll(lirrg r,ll'tr-,,i SlO.()00 tl ;rlrr)lt(' \\lt(, t'rrrrlrl lrt'ttt't- lrllt jrr lr rlt'lr;rl(' r)l lll(' liilrlc Lrt,i ltt'lt;t. ncr('l'()l(('lo>l lt rlr'lr:r1t'! Ilorr t',,ttl,] lrt'nr:tittt;Lil:t1clr;r r-r'(r)r-(ll'll,,rr t',,rtl,l lrt'|,,ssrl,l_r llrrt'iltt' t'ig1tl lttt'ir('l-\ il itll\ (,rl( ,,i tlrt'rr:ut_\ ('(,lttort't-si:tl lrotttls tltill;r rrlrt l,t'licrt't-rrt!111 q'll,rorr-'1r, rlt'1,;rlt'i"'Iiirrqt'r-:L.lit',j. "'l'ltis t'rlirt!tli:t t()Lrrrl ;L rr;r_r." l{irr1t'r' rr(lrt (,1. "]lL' lt;r,l sl)('lll lllilll_\ _\'(';tl-\ r'iil'('iltll-r slttrl,r ittg llrt' Ililrlc. :rrrrl irr ,l,,irtg so ili:t'r r\ r't-r'(l lltlLt llrcrt lLt't' r-,.';tllr orrll Sfi :t;rtt'nrcrrl: rri the llilrlc tlr:rt r'r,ul,l l,t' t'r,rr.irlt':'L rl rlrit'stior;rlrlt' l,, 1lrc l;L,r rrr:rr. .\ll lrt nt'c,1t',1 tht'r rr:Ls SS g,rr,,l ;rr-u cr.. "llerrce. lrt' llL- tht' ;rl:rrcr tl hi: r)l)l'('lL.ltt \ (lilL,-li(,11. r\ cr l)ti( ,re thc rlrlrtLlr lrtgil:. I''rir trll his r-t'sr';rrch ol ()l(' l);r11ic1rl:rr 1r,rir1,,i ilt'l,lLtt' il thc llil,lc. thr' ( il)l)()ntltt rlot'sl'l :1lur(l ir t'llLrr't' ,,i rr inring 1lt:LtS1().O00." liilg-t'r' t'-r1rl;rirt',1. 'l'lri. irlt';r ,,i lr:ri irr, tlrr' ;rn:\\ ('r': r't'rr,lr is ioll,,ir t'rl l,r :Lll ,,i tlrt' :Lt('('('s:1111 s;rlr'. ,rlqiltiz:llion: il llti: i',)ulltl'\. ll( l)()ir1('(l r)Lli. " I t'-\ t1:Lnrl r,rtr'll rt't'lt,,rr il \rot-li:." ltr' ::ri,l. "(,t'l r()ut'(t'('\\ l()g(11)('t';rtr,l trrilt,,l,)\\rl (.\('l'\ ('u:1r)ll('r,,Jr1t't'liol tllrl irl\ 1)lro11 l1;1i ('\('l-ll(';1,1,lrrt'irt11 1]tc t'r,ut'>r' ol';t lrttsirt('\. (lit_\. l',] l,r'r('l\ :1ll'l)lt\(rl tt'r,,lr rr,,rr],1 l,t ;rlrlt' 1,, trttlt' (l()\\| ]lt1rt't 1lr:r1l l{}. I )t'r,'l,r1r :lot'1, :Lni\\(.t'-, to 1]1t.'., (l1t(':ti( )|: iUt(l lt:lr C r r )1il' ('t-('\\ l|( |tr )t-il(' I ltt r|. Now you have the answers : that's the key to successful selling." lirrlt'r- :rLrrl ir ,1,,.]n! 'l'irt' ,lr r;|l]]i, ,\,)r1|1- |t:Il r't'llt'|1 ;rl)]r('it]-:tlr('l' :tt,l r,.;r'

AD which the

I.MANC is sponsoring for deolers (5ee speciol slory in the next issue)

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TUESDAYAPRIL 24

( )l)( t-itli,,| | I,)ttl(' llltl)t-()\(il1('il1 ti;ls 1]tt' lrtg 1,,1,it i,,t- ,lrr ('lt::i(rl ;r1 lll(' 'l'ucs,i;rr 1r,,1 11111- 111r'r.lirrlil Iiir'lit'r': r.ri,L rr tirt ( ,)llcl'('n('( r()r)lli >. Il. l(,)\s. ( ('lllr'ltl l.tlrtlrtt ( r,ttt

.o oafud qet&4noofc,/.1

Srtgre Ph;ro o {iom €uperior Lumber of €ocromento who specioli:1eih

Qualitg Lumber from'the flnest mills in Oregorl Cotifornio ond Woshington.

SUGAR PINE

PONDEROSA PINE ,tAOUtDINGS

DOUGTAS FIR WHITE FIR

REDWOOD o Kiln Dried or greeo r Sugor Pine Poflern Lumber e Indusiriol lumber oll species . Douglos Fir Sfuds o Retoil ond Distribution Yord lumber pany, Hanford, presided over the morning session and introduced Robert V. Blackstock of the H. W. Blackstock Lumber Co., Seattle, who heads the successful Seattle OHI movement.

OHI in Seattle was born less than six months ago and norv has the full cooperation of labor, the city planning commission, the banks, trade associations, manufacturers and retailers in that area. The U. S. Government has also fully backed the movement on a national scale because it has become disturbed about the American housing picture.

Blackstock pointed out that the 1950 census showed over 30,000,000 homes in the U. S. in need of repair and 20/o of Arnerican homes termed uninhabitable bv modern American standards !

Considering that the home is a person's largest single asset, this fact about America's housing picture seems strange, Blackstock said. "We at OHI in Seattle have decided that one of the main reasons that people allow their homes to fall into disrepair is because if a person lives with disrepair long enough, he is no longer aware oI the condition that exists," he pointed out. "Our job then was to make these people conscious of the needed repairs and improvements to their property and get them fired up to the point that they woulci do something about it."

For a test community, Blackstock's committee selected a once elite section of Seattle, the Queen Anne Hill district. Some 4,000 homes in that area averaged 31 years of age and the rvhole area was rapidly becoming a blighted area. To kick off the program, OHI sent questionnaires to the residents of Queen Anne Hill and asked them to rate their own homes according to a form contained in the questionnaire, and also to rate the neighborhood and state why the needed projects hadn't been started.

Nearly trvo-thirds of the homeowners answered the questionnaire-representing a potential of $72,000,000 in remodeling business. The two big reasons why these projects hadn't been started? "Don't know how to finance the project," and "Don't know where to buy needed materials and how to tackle the job." Small wonder that the "Suede Shoe Boys" can go into a district and literally clean up.

Blackstock's committee quickly provided these answers by setting up central agencies where a potential customer can now get assistance in filing his building permit, arranging bank financing, getting his sub-contractor lined up, a bid on materials, etc. In other words, a place where he can get professional assistance in coordinating the many complex steps necessary to begin a home remodernization or expansion project.

"This has all involved a lot of hard work and real salesA manship on the part of the Seattle businessmen interested in OHI," Blackstock remarked. "But the success of our project has fully rewarded our efforts," he noted. Seattle's OHI movement has now sold 24 of. the 28 communities involved in the campaign and, by all appearances, Seattle is on the way to eliminating its housing blight.

Steve Ross then introduced Norris Nash, vice-president of Kaiser Aluminum and Chemical Co., Oakland, and president of the Oakland Chamber o{ Commerce. Mr. Nash further expanded on the theory behind OHI and made a strong point in the fact that there always seem to be plenty of new cars in the garages of rundorvn neighborhoods, and plenty of TV aerials on those roofs.

"The ,manufacturers of automobiles and various appliances have taken a large slice of the building industry's share of the consruner dollar, partially due to aggressive promotion and merchandising techniques, and partially due to a general apathy on the part of the building industry," he said.

Edward C. Young, sales manager of Garehime and Boone, San Francisco wholesale hardware and store display experts, lvas the last speaker on the morning's program.

Mr. Young pointed out the many problems involved in lumberyard merchandising because of the natural diversity of the operation. lle went on to list and expand the follorving six keys to do-it-yourself merchandising: Consider your location (supplement with extra advertising if location is poor), provide adequate parking space, have a pleasing store exterior and interior, attractive window displays, a

Every step of the Calaveras manufacturing process is under careful laboratory control. The uniformity of the resulting high quality prod- uct.is your. protection agarnst customer com- plaints. You take no chances with Calaveras Cements!

Orderthese fine cement products today from a single source: Calaveras regular, Calaveras plastic and Calaveras white.

WHEN OUT IN THE WOODS... BEFORE USIN6 THE AXE, WE LOOK LON6 AND HAR,D AND 6ET ALL TI{E FACTS FOR HEDLUND LU^4BER, MUST BE THE BEST... FOR STRENGTH AND OUALITY IT tsEATS ALL THE REST!

Sales Representatiues for:

' BERRY LUMBER CO.-PINE GROVE, CALIF.-High Altiiude, Soft Texture Pin*White Fir Roof Deckinq

OSCAR HEDLUND LUMEER CO.-EIDWELL BAR, CALIF._

Kiln Dried Pine Boards & Paneling-Douglas Fir Dimension, White Fir Roof Decking

MOSS LUMBER CO.-BURNT RANCH, TRINITY COUNTY. CALIF.-High Quality Old Growth Douglas Fir Boards, Dimension & Timbers

SIERRA MOUNTAIN MILLS-NORTH SAN JUAN. CALIF._

Kiln Dried Pine Boards-Shop & Uppers, Douglas Fir Dimension & White Fir Roof Decking

Shippcd pronpt\ b1 truch and trailer afl)where ifl California , .. or bJ ruil to )our sput or siding ary. where in America.

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In converting a lLlml)eryard to 100,,,,, sclf-sclvice. Your-ig had a wolC of warning. "Be car.ef ul with 100?, self-ser-vice. Make sure yoLlr c()mrnLlnity is reacly for it first. Be safe and g('ar your store imllrovemel-tt to youl' commllnity," he said.

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I ll, , "f \r'f lr 1T :lll( dustry cocktail party at 5:00 p.m. in Rickey's Coach room.

The President's dinner in the Rose room followed with Charles Shepard presiding. An excellent show featuring Duke Art and His Claythings, and West and Maza in "So This Is Music?" rounded out the evening.

The West and Maza team had the able-bodied assistance of lumbermen-musicians Bovard Shibley, Steve Yeager, Mack Giles and Charles Shepard, each of whom put on an "amazing" display of musical talent for the crowd.

WEDNESDAY _ APRIL 25

The third and last day of the convention got under way with a board of directors breakfast in the University room at 8:00 a.m. The morning sessions began in the Executive Conference room at 9:30 a.m. with Homer M. Hayward of the Homer T. Hayward Lumber Company, Salinas, presiding.

Hayward introduced Jack Helms, vice-president, Jphnson & Higgins Company, San Francisco, who explained and expanded on the necessity of carrying adequate business insurance. Helms also noted that business liability is constantly changing, therefore it would be advisable for all dealers to have a periodic analysis of their insurance policies to make sure coverages are up to date.

Chairman Hayward then introduced Robert Wilson, district representative of the California State Compensation fnsurance Fund, who presented color slides depicting the common safety abuses by lumber dealers. These abuses, if corrected, would considerably reduce Compensation Insurance costs, Wilson explained. In closing, he paid special thanks to Frank Boileau, Fairfax Lumber Company, and

Steve Yaeger, Yaeger & Kirk, for making the facilities of their yards available for the picture-taking.

Homer Hayward then introduced David W. Cogswell, publication manager, Saturday Evening Post, San Francisco, who delivered a paper on Increasing Sales Through Merchandising.

Cogswell pointed out that when firms are sold to capacity, advertising provides protection against future loss of customers. "Advertising builds prestige and makes employes proud of their' firm. It makes sales between the salesman's calls and above all it sells the salesman. Therefore, he spends less time selling himself to a customer and more time selling his product," Cogswell stated.

Cogswell further pointed out the need for continuity in advertising. "Advertising budgets should be planned on a year 'round basis. Avoid 'one-shot' advertising. If necessary, reduce the size of your ads to allow continuity in your advertising," he said. "Remember,"

Cogswell concluded, "s,n item out of sight is an item out of mind."

A Roundup luncheon in Rickey's Rose room followed the morning's sessions. Russ B. Stevens, A. F. Stevens Lumber Company, Healdsburg, presided over the ,meeting and introduced a fascinating after-lunch speaker in the person of Deloss Walker, economist, humorist and businessman from Chicago.

Walker's topic-the economic future of America (and the world)-is a monurlrental thing but, by mixing clever humor with fact, he neatly brought his message home to the luncheon group. Mr. Walker, who likes to travel ex-