Big Demand for New Geiling Tile

Michigan Wholesolers, Inc.

Celebrqling 20th Year of Growth!

Michigan Wholesalers, Inc foundedwaain Jackson.Michigan in 1932 and has rapidlyexpanded under a policy of service, fair dealing and product merchandising.

Today-with offices and warehouses in Fort Wayne, Indiana and Toledo, Ohio as well as Jackson, Michigan: Michigan Wholesalers is one of the foremost jobbing organizations in the middle west.

"We have always made ita point," says M. L. McCreery,Vice President and General Manager of the company, "to sell only the finest product of its kind in each field. And in the 17 years that we have sold and recommended Upson products, our opinion of them has never changed. Upson Panels are the finest in the field.

Consurner Mogozines

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Upson Ads lfiis Spring

Better llomes and Gardens, American llome, House Beautiful, McCall's and Saturday Evening Post are among the fifteen national consumer magazines on the outstanding Upson advertising schedule. Business producing inquiries are already pouring in and as in the past they are being forwarded to dealers for action and profits!

Church Remodeling Ofrers

Profitable l/.orket r Reports from I ^s-.'. dealeri and sales-

-6 men indicate that 6#--dt\

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covering crackedplaster! The Knig-Et Memorial Methodist Church, Calais, Maine, and the Bethlehem Lutheran Church, Baldwin, New York are among several jobs that required the largest footage. Advertising has been scheduled this vear in national church publications -and is expected to produce more of this business for Upson dealers.

Announced

Latest addi- tion to the Ifpson line was shown for the first time at the N.A.H.B. Exposition. The striking,striated surface has a modern look that is much in demand for ofrces, homes, recreation rooms and dens. Practical, as well as beautiful, IJpson Striated Panels are sturdy (6 ply), lightweight and waterproofed. 4'x 6' size. Destined to be a really big seller, for sure!

ADD|I|OI| tO HOTOR ROtl

G. M.WATSON of WatsonLumber Service, Syosset, Long Island adds his name to the long list of dealers who have installed [Jpson Panels in their own new homes.-

Look Out! More PIasIer Folling!

A crash in the Montreal Stock Exchange recently proved once again that ceiling plaster is no respecter of protocol. A short time before, the British Embassy in Washington, D. C. was treated to a similar indigadty.

"T'he orimarv aim of our advertising aird meichandising," Mr. McCreery went on to say, "is to give the dealer information about the quality and selling points of each product. Information that will help him increase his sales and win more satisfied customers."

Consistent merchandising of a consistently top-notch product is the one sure way to business success and the 2O year record of Michigan Wholesalers certainly substantiates this fact.