Let's Quit Being Strangers

Talk bv Russell Blorn, Manasins of California before the 12th Merchants Association of April 24, at the Paloce

The number one barrrer to successful human relations is lack of interest o;r the part of the other fellorv in you, your business, your product, your ideas or your proposition.

One sure way so far discovered to overcome this lack of interest is for you to first take an interest in the other fellow. Just to the extent and the degree you show an interest in him, hrs ideas, his business ; just to that extent will he some day show a like interest in you.

By practicing the art of taking an interest in the other fellow (or as we say, practice getting along with people) you then start a friendly relatior and once started are better able to maintain it. Starting and maintaining friendly relations with all segments of your public builds public goodwill. And public goodwill is the end desired of all, so-called public relations.

f f a firm, let us say, makes a thousand sales a month, it may be said that the people involved in these sales represent that firm's public as customers for that month. But, it certainly cannot be held that that firm went out and in one fell swoop negotiated a thousand sales with A Public. ft was accomplished by one transaction at a time between someone in that firm and another individual. Therefore, it will help a lot in our approach to our public relations activities if we forget about the terrn Public Relations and think in terms of Individual Relations.

Too rnany owners, managers and executives are strangers to those persons who comprise their logical public. The result is negative chain reactions. Whenever we say or do something that pleases another person we start a favorable chain-reaction. Once started it operates independently of us. We no longer control it. We cannot control it because we have no control over other people's reactions to our deeds or words. People feel what they feel and think what they think. This is why it is so dangerous to ever start a negative chain-reaction.

The four objectives I recommend that should be includerl in any firm's public relations goal are:

1. That your firm be recognized as a good citizen to its conrmunity and the Nation.

2. That your firm be recognized as a good place to work.

Director of the Woodwork lnstitute annudl convention of the Lumber Northern Calilornia, Thursdoy, Hotel, San Francisco

3. That your firm be thought of as a good place to trade and do business.

4. That your firm be recognized as an integral part of the American system of freedom of the individual and free enterprise.

In the final analysis we are dependent upon others for whatever material prosperity or happiness we want out of this world. No man succeeds by himself. Others help make him successful. By the same token no man fails by himself. Others condemn him to failure. We are utterly dependent upon what others think of us and how they regard our actions.

All attempts to overcome being a stranger with your particular public should start at home, under your o\\'n hat in your own business. Everybody from the boss down to the most humble employee should be brought into the program of trying to build a large measure of favorable public opinion. The cardinal principle underlying all human relations is the attitude of being sincerely humble-to always respect the other fellow's viewpoint; to consider his problems important. It is our Godgiven right and our human obligation to respect the other fellow, regardless of his position and to help him maintain his dignity.

We should adhere to the formula of Christ: "All things therefore, wh'atsoever, ye would tlat men should do unto you; even so, do ye also unto them." To thoroughly apply that formula in all that we say and do to others, that is all anyone needs to be sure that his human relations program is kept on the right track.

Knowing all these things it is amazing the percentage of business men, and top level managers who disregard them. The reason for this attitude is pure indifference. Yet, in the realm of understanding ourselves and our fellowmen there is a tremendous amount of work to be done.

"You are the fellow who has to decide, Whether you'll do it or toss it aside, You are the fellow who makes up your mind Whether you'll lead or linger behind; Whether you'll reach for the good that's afar Or be content to stay where you are. Take it or leave it. There's something to do. Just think it over. It's all up to you."

-Selected.

Thirteen Kittens rvere initiated into the International Order of Hoo-Hoo at the last Concatenation held in Salt Lake Citv, Utah. This was planned and carried out by Hoo-Hoo Club No 70. The event was held at the Newhouse Hotel, March 3, at 6:29 P.M., at the time of the Convention of the fntermountain Retail Lumber Dealers Association.

Accompanying are pictures of the Degree Team which ofificiated, and the officers and directors of the Club.

The Kittens were the following:

Liie R. Wood. Pioneer Wholesale Supply, Salt Lake City

Dave Dickover... ....Boise Payette Lumber Co., Bois-e

Doug Westenhaver'. Boise Payette Lumber Co., Boise

Albert Babb.. Colonial Cedar Co., Seattle

Max Harker..... Simpson Logging Co., Salt Lake Cit;r

Robert Hartley Boise Payette Lumber Co., Bois-e

Tom Hungunin...... .Curtis Companies, Inc., Clinton, Iowa

John Ingelbretsen. Ely Lumber & Coal Co., Ely, Nevada

Aaron E. Winger. .Utah Lumber Co., Sal Lake City

Joe Babson. .Wood Conversion, Ogden, Utair

Reed Webster. . Masonite Corporation, Salt Lake City

Joe Forrester..... ...lltah Lumber Co., Salt l-ake City

Mont Gowers.... ....Vimcar Sales Co.. Salt Lake Citv

Spring 1952 Red Book Just Published

It's just off the press-the May 1952 edition tative Red Book. This service was established years ago.

13 Kittens lnitiated at Concat Held in Salt Lake City

of in the authori1876, or 75

Thousands of important credit rating and businesss changes are reflected in this, the 141st issue of the Reference Book of the Lumbermen's National Red Book Service.

An outstanding feature is the important Twice-a-Week Supplemental Sheets, which keep the Red Book continually up-todate. These sheets advise of all credit rating and business changes. Currently, items published in these sheets average more than 3,000 a month-reflecting the continual readjustment of activity within the industry.

For those seeking new suppliers, the supplemented Reference Book lists names of new sawmills, lumber manufacturers, and manufacturers of wood products. The producers of those products, in turn, look forward to publication of the names of new buyers that are seeking mill connections. Other Red Book Service subscribers include concerns selling various products to retail yards. as well as machinery and equipment manufac.

Officers and Directors, Salt Lake Hoo-Hoo Club No. 70, 195l-1952. Sitting, lelt to right, Roger Middendorl, Director W. E. Frank, President; R, J. Cox, Secretcry; Melborne Romney, Ir- First Vice President. Stcnding, lelt to right, T. I. Ockey, Director Jack Wilson, Trecsurer; Tom Gore, Director; AI Fcrrington, Director. (Not in picture, W, S. Mole, Second Vice President; Elmer Scndberg, Director.)

Turers Selling To Mills And Manufacturers In The Industry

The Lumbermen's National Red Book Service is published by Lumbermen's Credit Association, Inc., 608 South Dearborn Street, Chicago 5, Illinois. The Eastern office is located at 99 Wall Street, New York 5, New York.

Los Angeles Building Permits

Building permits in the city of Los Angeles reached the highest valuation in 15 months during the month of April. -q683 permits were issued with a valuation of $29,586,365 as against 4180 totaling $19,979,082 a year ago.

G. E. Morris, city superintendent of building, said that the month of April brought a 50/o increase in permit valuations or.er the average for the last six months.

Roy Stanton, Sr., E. J. Stanton & Son, Los Angeles, and Mrs. Stanton, left Los Angeles on May I on the S.S. Cleveland for Honolulu. From there they will go on to Manila where Roy vuill spend three weeks on business in the Islands. While in Nfanila, he rvill assist in the organization of the Greater Philippines Hoo-Hoo Club. They also plan to visit Japan and will be away about 60 days.

The Morcrl

The moral is that gardeners pine, Whene'er no pods adorn the vine. Of all sad words experience gleans, The saddest are: "It might have beans." (I did not make this up myself : 'Twas in a book upon my shelf. It's witty, but I don't deny, ft's rather Whittier than I.)

-Guy Wetmore Carryl. The

Scrddest Words

Of all sad words of tongue or pen, The saddest are, "It might have been."

More sad are these we daily see, "It is, but it hadn't ought to be."

Flowers

How the universal heart of man blesses flowers ! They are wreathed round the cradle, the marriage altar, and the tomb. The Persian in the Far East delights in their perfume, and writes his love nosegays; whil'e the Indian child of the Far West clasps his hands with glee as he gathers the abundant blossoms-the illuminated scriptures of the prairies. The Cupid of the ancient Hindoos tips his arrows with flowers, and orange-flowers are a bridal crown with us, a nation of yesterday.

Flowers garlanded the Grecian altar, and hung in votive wreath before the Christian shrine. All these are appropriate uses. Flowers should deck the brow of the youthful bride, for they are in themselves a love$r type of marriage. They should twine round the tomb for their perpetually renewed beauty isa symbol of the resurrection. They should festoon the altar, for their fragrance and their beauty ascend in perpetual worship before the Most High.- L. M. Child.

An OldLibrcry

What a place to be in is an old library. It seems as if all the souls of all the writers that had bequeathed their labors to these Bodleians were reposing here in some dormitory, or middle state. f do not want to handle, to profane the leaves, their winding-sheets. I could as soon dislcdge a shade. I seem to inhale learning, walking amid their foliage; and the odor of their old moth-scented coverings as the first bloom of these sciental apples which grew amid the happy orchard.-Charles Lamb.

The Mountcin Legend

"Is there any legend about that mountain?" asked the tourist of a native.

"Yep," was the reply, ,'Two lovers once went up that mountain, and never came back again.',

"'What happened to them?" asked the tourist.

"Went down the other side," said the native.

His Authority

The stranger called on the farmer and presented his card. "I'm a government inspector," he said, "and this is my authority to look over your farm."

"Go ahead," said the good-natured farmer.

A few minutes later the farmer saw the inspector being chased across the field by a vicious-looking bull, and shouted to him:

'Show him your card, Mister, show him your card."

A Friend

"Whosoever is in possession of a true friend, sees the exact coulltepart of his own soul. fn consequence of this moral resemblance betlveen them, they are so intimately one that no advantage can attend either, which does not equally communicate itself for both."-Cicero.

No Contcrct

"It was so cold last night I couldn't sleep. I just lay there all night and shivered."

"Did your teeth chatter?"

"I don't know-we don't sleep together."

Drecrry

If nobody smiled, and nobody cheered, And nobody helped us along, ff every man looked after himself, And good things al1 went to the strong; If nobody cared just a little for you, And nobody thought about me, And we all stood alone in the battle of life. What a dreary old world this would be.

New Friends and Old Friends

Make new friends, but keep the old, Those are silver, these are gold. New-made friendships, like new wine, Age will mellow and refine.

Friendships that have stood the testTime and change-are surely best; Brow may wrinkle, hair grow grey, Friendships never know decay. For 'mid old friends tried and true, Once more we our youth renew. But old friends a15o may die, New friends must their place supply.

. Cherish friendships in your breastNew is good, but old is best. Make new friends but keep the old; Those are silver, these are gold.

Parry.