Your l(ey to Prof its

For Years To Come

Never before have lumber dealers had this opportunity! Today you can have a complete, personalized, local program to help you merchandise wood window units. A complete "package" of promotional material is made available to you by the Joint Vood Vindow Promotion Program-composed of the nation's leading millwork manufacturers, producers of western pine lumber and more than 10o top-flight woodwork jobbers.

Carefully prepared, the program is complete-comprehensive-effective. And every bit of it sells YOU, the local lumber dealer, as the source for wood windows and other quality materials. Here is what vou can have-at nominal cost in five different sizes-with large space for your signature-selling the beauty, comfort, long life and competitive superiority of wood window units-and directing the customers to you. attractive, colorful mailing pieces-in several sizes-imprinted with your name: folders-broadsides-envelope enclosures. colorful 24sheet posters, featuring you prominently as a dealer in qaality building materials. television films, showing why owners get for their money with wood window units. signature occupies a prominent place. white mofe

4-color, l-minute playlets for use in your local movie house. Here is a powerful way to appeal to today's huge remodeling and building market. Remember, each movie carries your signature-directing the customef to vou.

--featuringtop.

Your notch talent with sound effects. Each announcement allows generous time for your radio signature. --big,

Ioln t/4e pLlrrroae aTieafo - futlr, tut ir, t/.e latet

business will be o plecsure for everyone on thot dcrte-there will be interesting crnd entertoining mcrteriol cmidst which to disploy your wcrespictures ond stories crbout this big cmd importont pcrt of your industry-Plyuroodl

It will be something to remember-to keep long ofter the dcrte hos possed-our

4nrual pLqrtooe lturc

bigger ond better thtcrn ever this ye6, to keep pqce with crn industry thcrt grows bigger ond bettbr every yecn!

Son't delay--Now is the time for you to get your port of the Fiestcr reody-to mqke up your Speciol Plywood crd-or to let us know if you wqnt us to help with your copy.

Qwn ahtq on/ i*., t/4t 4iettot

closing dcrte for copy is June 6th

The California Lumber Merchant

Room 508, 108 W. Sixth St.

Los Angeles 14, Calil.

VAndike 4565

(Continued from Page 20)

Among the many devetopnrents shown that evening werc pictures of the manufacture of a complete house-side 48k 9A', with a thickness of. Gl(" and a flush surface each side of waterproof plywood. The assembling time of this wall unit was 28 minutes. Sample units rvill be forwarded to the Pacific Coast at an early date. Curved railway passenger car roofs 3txY{ in one piece rverc describecl. A most unusual form of concrete form rvas also shown, which will probably be used.for the Snorvy I{ivcr and Warrangarrrba Dams in Australia.

Mr. Symonds invited questions and discussi<ln otr any points raised by him, and those present who took this opportunity were convinced that his timber an<l engineering knorvledge was all that the cl'rairmarr stated in his opening address.

A large shipment of samples has been reccived by the Western Dry Kiln, 8261 San I-eandro Street, Oakland, including l0 or 15 of the 7'x25' waterproof slreets.

Pletta-Gunton

Miss Emily Gunton rvas nrarried to Dr. Frcdcricl< Arthur Pletta of Salinas at St. I'aul's Iipiscopal Church in Oakland March 17. Miss Gunton has been for somc time a teacher in Salinas High School. She is a graduate of the Universitv of California. She is a daughter of Mr. I:Ioward M. Gunton, vice president of MacDonald & Harrington, Ltd., San Francisco, and Mrs. G'unton.

Dr. Pletta is a graduate of Annapolis, and of the Universitv of California School of Medicine. Berkelev.

Ncw Plywood & Door Burincrr

To Bc Opcncd in Srn Frrncirco Junc 1

Announcement is made that Davidson Plywood, Inc. will open a nerv wholesale plywood and door warehouse at 1930 Carroll Avenue, at Newhall Street, San Francisco 24. June l, when it is hoped to have a well rounded inventory readl' to serve customers with Douglas fir plywood, a complete stock of hardwood plywood, fir and hardwood doors and the complny's specialties, Etch Wood, Sketchwood, and Dinolite.

The new firm is affiliated with Davidson Plywood & I-umber Co. of Los Angeles.

Ralph l\{annion has been appointed general manager' Hc is rvell known in the plywood and hardwood business, having been u'ith J. E Higgins Lumber Cornpany' San Franciico for the past 15 years, the last several years as sales manager.

The telephone number is JUniper 4-7239. The ne\\' rvarehouse has 20,000 square feet of floor space'

Davidson Plywood, Inc. has three salesmen. They are: Wayne (Dal) Dalbey, formerly with Harbor Plywood Corp. of California, and United States Plywood Corp'; Harold Fuerst, who will be resident salesman in Fresno, for the San Joaquin Valley, and Art Grey, formerly with J. E. Higgins Lumber Company, San Francisco'

The office manager and ac'countant is G. A' (Del) Mannion.