SATI$FIEII CUST(lMERS!

Lumber Deslers everywhere know lhe odvonloges of reliqble sources of supply ond the odvontoges of SATISFIED CUSTOI ERS. This combinolion builds repeol business qnd exlro proftls. We corry o complele slock of PONDEROSA

PINE, DOUGLAS FlR, REDWOOD-in focl oll species of Pqciftc Coosl Foresl Producls moy be obtoined in tlixed Cqrs or Stroight when you conlqcl us for your lumber requiremenls. DIRECT Mltt SHIPT|IENTS-DISIRIBUIION YARD SERVICE-PROI|IPT DEtIVERY-lhey oll odd up to SATISFIED CUSTO'ITERS.

Teletype TWX MIB 7449

FRAMEI.ESS IElrSt0lt scRIElfs

The completely modern window screens! Never need painting. No bu\ frames, yet automatic tension device keeps wire evenly taut. You can install easily-no frames to plane down. Outlast ordinary screens many times, costless. Seethemtodayl I o Simph to opeiate o [asyloinstall o ilohllufretn0s

. lottortisililitl

. Cost loss lrouschol<l lctivity. -Ihc jury ()f ;rrchitccts rvho judgcrl thc <lesigns cxpresse(l admiratior-r for the way in rvhich thc plirn providcs for c:rsy acccss to ottt<ltxlr living itre:ts ltn(l for free pitssage from one arca of thc housc to thc other' 'l'hc jury descrille<l thc h<lttsc as warnt. crtnrfot'talllc :ttt<l economically planrred.

OUTDOOR STORAGE. Crrporlr lro finr, but whoro do you rtoro grrdrn oqulpmonl rnd loolr? lrucr Wrlbr, wlnnor of lho NAHI-Forum houro drrlgn conlorf, rolvrd lho problom norfly by Indicrllng lhir toomy ilywood rlongo unll rt lho rnd of lhr corport.

Sccond placc winner wits l{alph I{apsorr of Ctrlrbridgc, Mass., who concentrated utilities for ccrtn<tnry alrd llrovi<lc<l for a nrulti-l)u:'p()se room in addition to the living roour. (ioort opllorttrnities for out<l<lor living itnd a contllinatitlrr of dining and work areas characterized thc thircl placc <lcsign by George Matsumoto of I{alcigh, N. C. Notcwr rtlry of thc fourth place entry b1' A. William l-Iajjar :rnd llorraltl was provision for closc superarea and abundant storagc

Whitely of State College, I'a., vision of thc children's play facilities in bedrooms.

Newly Desigmed Knocked Down Lawn Chqir Plqced on the Mcrrket

Thc Lorrg-llcll Ltrmbcr Cotttltany, Longview, Washing1o1, has recently placed on the market a newly dcsigned knocked down lawn chair to be marketed through lumber dealers t<l the consutrring public.

A manufacturer of lawn chairs lor 2O years, Long-Bell has incorporated in the ncrv larvn chair desigrr thc rcsults of several years of rese:rrch fr<lm all parts of thc country' 'l'hc back and seat design havc lleen changed an<l thc manufacturc of sonrc parts havc been nradc nrorc casily asscnrllletl.

The easc of assembly has bcen lrrottght about by thc inclusirln of :t set of assenrllly instrttctions in cach package. Assenrlrly is conrpleted in fottr easy stcps. A ttrtvice was han<led the package reccrrtly attd assetttbly t'as nratlc in 30 nrinutcs.

C-ompletcly manufacturcd fronr <lttrablc Douglas fir, each of thc 30 parts are precision cut antl sanded for snug fitting and easy assembly. The pieces forming the seat have been drilled to aid the assetrrbler in the proper spacing of nails. Long-Bell recommends the use of glue and nails f<lr assembly but these itenrs are not incltrclc<l irr the package.

Upon the cotrrpletion of asserrrbly, the I-ong-llcll lawn chair is ready for the paint brush. They may lte clecoratecl in the many new and popular bright colors, or they may be stained to bring out the natural beauty of the lt'ood.

Long-I3ell is' furnishing dealcrs u'ith advertisirrg mats for nervspaper use, radio spot annottnccmcnts and it rlews release for honre and garden editors as promotional aicls.

The knocked dou'n chair is packaged in a carton measuring lllx4x44 inches and shipping rveight is 26 pounds. Shipments are nrade in mixed cars of lttnrber.

New U.S.G. Motion Picture

The Hollyr'r'ood-produced natural color motion picture, "The Outside Story," has just been released by the United Statcs Gypsum Company.

It is designed to help USG dealers build sales volume in re-roofing as 'il'ell as ne\\' roofing. Local dealers sponsor the frce shou'ings for clubs, churches, schools and other groups interested in seeing the entertaining and informative story of roofing, past and present.

Dealers can obtain further information by contacting their U.S.G. salesman, ori"'riting Unitecl States Gypsum Company, 300 W. Adams St., Chicago 6, Ill.

James E. Booth has l>een appointed assistant district manag'er, Central District Building Materials Division of Pabco Products, Inc., it rvas announced l>y Norman L. Favors, Central District manager. Booth joined Pabco in 1937, and more recently has been general lines salesman for' building materials in the Oakland East Bay District.

R. l, Jlelterrk & eo.

Direct Mill

Wholesolers oJ Western Wood

Products

NEvqdo 6-2595

K. D. UPPERS - PINE & FIR DITIENSION & BOARDS

922 Norfh Moyo Avenue

GoMPTON, CALIFORNTA

Teletype Compton 88028

,,THE EEST OF LT'MBER"

Insect Screen Cloth

NEwmo* 2-6584

TIfiIBERS & SPECIAL CUTTING ORDERS

"DURO" BRoNzE

"DUROID" Et""tro Galvanized

"ALCOA" Alclad Aluminum

Pacific ltire Products Co.

GoMPTON, CALTFORNTA

SPECIAI.IZING IN CATIFORNIA SOFTWOODS

DOMESTIC AND IMPORTED

HARDWOODS

DIRECT CARI.OAD SHTPMENTS ll/rr* fo.ft.?.oi,-

f,rncriccn Lurnbcr

& Trccting Go.

1677 llcGcrmlck 31d9., Ghlcogo 4, lll troaclr Off,cor la lorf,oa, Nil Yo*, lolrlrcn, tcr*'rllllb, Fld,linb Rxk, Ail.,Lot Asgoltt' Sor frqacftcc crd Pcilhnd, On. .Wolmnlzcd b a ..g,.t.t.d ngd.milk d Am.rler lumb.t t fr.qltng Co. bnrnediate delivery of "Wolnrenizcd" prelture'treeted lumber ir aeeured becaure oI the wholerale ltock main' teined at our Wilmington, Calilornia treating plant.

Huntly A. Wark is now with the Monarch Scrcen & Mfg' Co.. Los Angeles, manufacturers of household cabinets' I{c was formerly with the Modern Cabinet Co' Ifuntley has been connected with tl-re cabinet industry in Southern California for a long period.

Enr. Bcrrtel Ncrmed

Vicegerent Sncrk

Erv. Bartel, Scott Lumber Company, Burney, Calif. has been appointed Vi'cegerent Snark by A' D. Bell, Jr., San Francisco, State Deputy Snark for Northern California, International Concatenated Order of Hoo-Hoo.

Hoctr to !(artcrn Europctn Indurtriali*c

Ii. L. Brtrce Co. rvas anlong the 6rms throughout the country acting as ltosts to variotts grotlps of West European industrialists who toured this cotttrtry under the sponsorship of the liconomic Cooperation Administration.

Iingtand, Iirance, llelgiunr, Ncthcrlands, Swcden, Dctrnrark, Gcruranl', Austria and Italy rvere represented amollg tlrc lunrbcr intlustrl' cxcc:rttives rvho tottrcrl thc Menrphis grlant, liolknvirrg the tottr the grotrp assemblcd in the plant confcrctrcc rtt<tt-n for :r session of qtrestions and ansrvcrs alrout pro<luctirtu proccsscs. Thc tnltny interestitrg rlucstions and thcir answcrs \\'erc transcribed ancl later mimeographecl for distrilrutiott to thc visitors. Thesc rverc mailed to tlrem at their Iittropean addrcsses.

Aftcr ir rvclcotrtc lly C. Arthttr Ilrrtce, excctttivc vicc grrcsident, thc visiting lttmbernrcn tvcrc <livided into snrall groups ancl takcn ()rl a two hour tottr of thc plant. '-fhcy reviewetl the lrrocesses of flooring prodttction, air dryirrg an<l kiln <lrf ing of lumbcr, f:rctory finishing of flooring, falrrication of trnit rvrxrcl blocks, thc making of glucd-tr1r :rnrl nrlchincrl u'ood parts for furniturc, and the manufacture of fl<xrr finishcs, witxes antl cleaners.

Attended So. Cclil. Retcrilers' Convention

Joe Kirk, Kirk Lumber & Building Materials, Santa Maria, Calif., president of Lumber Merchants Association of Northern Califorriia, and Jack Pomeroy, San Francisco, the Association's executive vice president, attended the annual convention of the Southern California Retail Lumber Association. held at the Ambassador Hotel, Los Angeles, April 4 to 6.

Jack Stoval, Fir & Pine Lumber Co., recent visitor to Klamath Falls, Ore' Los Angeles, was zt

The board of directors of The Formica Company, Cincinnati, Ohio, has elected Louis J. Francisco as vice president in charge of sales and advertising' He has been with the company f.or 27 years, the past 11 years as New York sales manager.