The traight Line to MORE SALES arud PROFITS... with FLI IITKOrE

Ion Board Products

The shortest distance between the prospect and the sale is Canec ! It's the line that sets the scene for bigger sales for retailersand for you ! The availability of the complete line of Flintkote insulation board products puts an important weapon in your hand. Better finishes, better colors and better stability under all conditibns are just a few of the sales-worthy Canec features that mean profitable consumer acceptance and satisfaction !

Paul Cunninghrm Appointcd Selo Managcr for Southcrn Dirtrict

Paul Cunningham for twenty years in the construction and lumber business in Southern California, has been appointed sales manager of the Simpson Logging Company's Southern district, according to Charles E. Devlin, general sates mana. ger. His headquarters are in Shreveport, La.

Simpson Logging Company is a large West Coast producer of fir, hemlock and redwood lumber, doors, plywood and insulating board products.

Cunningham joined the Simpson staff in Los Angeles in July, 1949 after being associated with the W. E. Cooper Lumber Company since 1936, except for a leave of absence during the war.

He was born in Liberal, Kan., and yas graduated from the University of Denver. He went from college to the Navy and was with a submarine flotilla in the Philippines and China. During the last war, he was with a pontoon causeway Seebee battalion which saw service in the Mediterranean, Sicily, Italy, and also in the Pacific with the 5th Marine regiment at Iwo Jima.

Other recent Simpson A. L. Crozier as Central cago, and Ray E. Lavelle manager in Fargo, N. D.

Roc-Wood Flooring

appointments include that of District sales manager in Chi. as West Central District sales

Developed aftgr years of experimenting and testing, proven in thousands of installations all over the country, Roc-Wood is a remarkable new kind of flooring material that goes on with a trowel. As comfortable and easy to walk upon as wood, new Roc-Wood resembles cork in appearance and is as durable and long-wearing as rock. Roc-Wood No. I is processed for industrial use, and RocWood No. 2 for domestic use, in homes, stores, schools, restaurants, etc. For futher details and prices write to Iloc-Wood Flooring, 364 East 23rd Street, Chicago 16, Ill.

J-M Smoothgrrcin PermqtoneE

Johns-Manville, 22 East 40th St., New York 16, N.Y., have recently introduced an asbestos siding shingle called Smoothgrain Permatones. Viewed at any angle they have the deep, grained appearance of weather wood, but the surface is actually smooth. This is accomplished by placing colored ceramic granules in the grooves of the grain and then pressing. The shingles are available in four colors, Silver Gray, Heather Green, Autumn Brown, and Weathered Gray, and with w?v1 straight or staggered butts.

T'r IIVERYONE recognizes the fact that costs of operation have risen steadily over the past few years. To ofiset these increases in manufacturing Palco Redwood lumber, there was no alternative but to increase operating efficiency. And, in the interest of sound business practice we elected to take full advantage of production economies. To do this we complerely altered our manufacturing methods. Instead of piece-meal handling in broken lots, we were forced to adopt unit-handling in fixed quantities. The resultant benefits of higher uniformity of gtade and quality at no compara'ble inctease in price has enabled us to meet the requirements of our dealers and their customers.

Konlcifir

A New Solld Wood Prncling-A Product of Popc And Talbot, Inc.

In the April I issue of The California Lumber Merchant, Pope & Talbot, Inc., pioneer manufacturers of quality lumber, announced the appointment of White Brothers, San Francisco and Oakland. exclusive Northern California distributor of Konkifir, a new solid T & G wall paneling, a packaged product that is available now from the distributor's stock.

A statement prepared by White Brothers describes the new product as foltows:

"Nature's handiwork created this uniquely lleautiful wall paneling. Years ago a growth known. to lumberjacks as 'conk' attached itself to an occasional Douglas Fir in the forests of the Pacific Northwest. Working on the yellow heartwood this growth stained the wood a range of colors from light grey through rose, and created small, irregular voids similar to the 'pecks' in Pecky Cypress. Now this unusual wood is being exactingly selected by experts, kiln dried to completely destroy the growth itself, and today is processed and packaged as precious Konkifir.

Rare Yet Not Costly

"No other wall paneling brings the warm, weathered appearance of Konkifir at so low a cost. It is one of the most reasonably priced of full-thickness wood panelings, costing very little more than ordinary knotty pine. And it may be inexpensively.finished in an almost limitless variety of shades and efrects. From the ultramodern to coloniat and provincial, the spirit of most interiors can be captured and enhanced with Konkifir.

In The Home

"This paneling lends the walmth and comfort of real rvood-the solid appearance of sound design and quality construction. It is ideal for living room, dining room, library, entry hall, recreation and rumpus rooms. And its many finish possibilities make it equally specified for master bedrooms, and Western style children's rooms'

rn Placer of Burlneu

"Konkifir opens up new opportunities for making offices, showrooms, lobbies, display windows, etc. more friendly and appealing. Retail stores have found this paneling the perfect ,background for sport ,clothes and equipment. It gives restaurants, too, a rich 'quality' atmosphere.

This unusual wood adapts itself to an infinite variety of interior treatments, obtained easily and economically with available stain bases, wiping stains, varnishes or lacquers.

Konkfir Goes Up Easily

"In many distinctive wall treatments architects and builders have been quick to recognize not only the great beauty of Konkifir, but the ease and speed with which it can be put up. It is solid kiln-dried T&G paneling, available in widths of 6, 8, and 10 inches, in lengths to 16 feet, full 25/32 inch thickness. Tongue and groove assures perfect alignment, no joint problems.

(Continued on Page 28)

South Fourth Street, Louisville,

Gentlemen: Please send me, without obligation, full specifications onMengel Hollow-Cote Flush Doors;Mengel Stabilized Solid-Core Doors.

Dubr Ltd. April Tournrm?nt

The April tournament of Dubs Ltd. was played at Lakeside Golf & Country Club, San Francisco, April 14. This was the organization's 23rd tournament. Al Nolan, The Pacific Lumber Company, San Francisco, was chairman of the day. There were 40 golfers. The results were as follows:

First Flight, low net, Bob Cheim, Lloyd Swiger, J. E. Peggs, Jr., D. Allen. Low gross, C. Needham, first; Ralph Stone and Tom Corbett tie.

Second flight, low net, John Frey, John Meyers, Frank Brown, Al Nolan. Low gross, first, Ernie Bacon I second, Bob Henderson; third Jim Needham. High gross, Jim Knox.

Guest flight. Low net, H. Needham, C. Yenne. Low gross, C. Kellogg, Rex Zenardi.

Ernie Bacon, Dubs Ltd. president, presided at the dinner. He announced that it had been agreed that the May tournament will be held in conjunction with the Reveille tournament at the Orinda Golf & Country Club, May 12.

Ernie also announced that the June two-day tournament will be held at Diablo Country Club, June 23 and 24. The ladies will be invited. Election of officers for the coming year will be held.

Terriblc Twcnty CroU Tournmcnt

The Terrible Twenty held its ?37th goll tournament at the Lakeside Country Club, North Hollywood, on April n, There was a good turnout of members, and therc were thirteen guests. Dinner was served in the Clubhouse in the evening. Sterling Stofle was host.

Curt McFadden and Sterling Stofle were tied for the first prize, each turning in a net score of 67.

The annual meeting is slated for the Los Angeles Country Club on May 23 with Ed Bauer acting as host. This is the Terrible Twenty's big day of the year-etection of officers, annual photograph, and the last c[ance the members will have to better their scores in the two medal tournaments.

New Yard Necr Sqntq Rosa

Gateway Lumber Co. is the name of a new retail lumber yard recently opened south of the city limits of Santa Rosa, Calif.

Konkifir

(Continued from Page 26)

Factory sanded both sides it is ready for finishing without further surface preparation. Careful packaging protects the factory squared ends."

Samples and literature are available the distributors, White Brothers, 2150 San Francisco 24, and 500 High Street, on request trom Oakdale Avenue. Oakland 1. Calif.

Model Home to Hcrve Tropical Gqrden

'l'lrt. llt'r'rntt,l-r \l,,rlt'r'rr ttt.rlcl ltr'rrr('. \\lrit lr i. 1,, lrt' ;r lr,1r ft';tltttt',,i lltt' .lrrrrr' lo lx \;tli,,tt:tl I l,,lttt' \lt.rr ;lt llrt' 1.,,r .\tttt'lt'. l':ttt l';rt'illt .\rr,li l( )l iunl, rr ill lr:rr (' ,r ('r,l,,r'l'ttl !:tt ,l.'tt rr il lr tttclt 1rl;ttr I r lr\ lr;rr;rrr;r I | ('('\. lr;lltlti. .\t;rlr;tt. .\r':tttllttts :rtr,l,,lltt't:. t'rlt'tt,littq ;tt{)lll)(l tlrt' lt,,t.t'.ll',t'

TOR TIASONRY SURTACES, EXIERIOR STUCCO, COilCRETT BIOCKS, BRICI( o l2 attractive...sun-resistant colors, r Veatherproofs and beautif ies. o Contains no oil, wax, casein or resin rnaterial,'i'

* Original surfaces covered rv ith Blue Diamond Cement Paint may be redecorated with' out wire brushing or sand blasting.

Tfueazze

Brut DTAMoND CEMENT PAINT COIOR CARD gives consumer information; coverage estim.rtes, recommendations concerning surface decoration and waterproofing.

Milpcrk School 'l-hc'['irn]rcr l:ngirrccrills ('ontlrrtn\', :ur ;rliili;rtc,,I tltc ,\:Ltionlrl I-rrntlrcr Xl;rnuilrt'trrrers .\ssoci;rti,,rr. ;ullullltces c()urscs oi irtstrttction for lt;trrlrvoorl ltttttlrcrtttctt lLrrrl ilrlrricilt()rs to lrclp lltcnr lrro<lucc :rttrl se ll \l ilp:tl<, lt nc\\' t\-l)c Iunrlrcr. llilp:rk hirs lrccrr <lcscrilrcrl :Ls "tlrc lrcst soltttiott to thc plolr'lcnr oi lon'erlr<le hrrt'r1rr'oorl lttnrlrcr tttilizatiorr 1lr;rt h;Ls evc:-lrccrr lrrolrosc<1." lt is a ncu'[orn.t oi lttrrrlrr:r rn;Lrlc 1r-r' rcrrr;rntrirrclrrt-irrg N,r. j (',rnltton lro:trrls. I:ach lrorrr-rl is sortcrl ior tr'1rc. tlrcn lrv cross ctttting;rrrtl riplrirrsl ou1 thc urrrrs:Llrlc porlions of thc lrolrr<1, ir n11lrl)er oi cutlirrrls:rre lrrorlucctl. -\irplication ior trzrirrirg shriulrl lre rurrrlc 1o ('rr:-l .\. liishcll. I)ircctor oi IiescrLrclr, 'l-irrrlrcr' I'.rrginccrins ('onrlrLrrr-, 131() l'.ighteenth St.. \.\\'., \\';r:;lr inqton (r, I).('. TIr('() poir-rts out that cver,\'()nc il tltc h:rlrlrvoorl lrttsircss, n'hct1'rcr lre rlrrrri:tclrrrcs. nholcs:rlcs,

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Rcrnch Plank Flooring

Rings the Bell

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Sisalkrqlt Posters

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Celotex Announces New Products 'l'hc ('elott'x ( orlro:'itti()n, i20 SoLrth I-lr S:tlle St.. ('hi1'11go, lil.,;Lrrtr)ullccs thc rcccttt adtlitittrt oi scver:tl tlcu' lrrr;rlucts to its linc:trrtl :I ntlnrl)e. of ittlllrovetttetlts in cxistin13' prr;rlrtcts. -\nrottg thc ttetv itcrlrs is lLtt itrttt-i,,r llrrish n:tinscot Jroltrtl, lrlacle froru c:Itte lj1rre , tvith :I spcciallr- lotte'hened ancl hlirclerted firlish- l',cvclcrl oll ltll iour c111.1es, ('elote-r \\'airrscot c()lttes itt:t plc:tsirlg. l)r()\\'ll colore rl. cleeplr- texturecl surface u'hich c:trr lre c;rsilr.' lrairltetl iI rlcsircd. []oard ,size is J8" x (rJ".