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REll GEllAn SillllGtES and SllA[ES !

When q tooth bothers you-you go to the dentist. lf you ore sick-cqll q doctor. And when it's food you need-the grocery store is the ploce to go! In other words, you olwqys go to c speciolist with your problems -sches ond poins Thot is where we come in becquse we qre speciolists in the distribution of SHINGIES ond SHAKES -but whqtever your lumber problem iusr coll RICHTVIOND 5309 becouse we qre inlerested in seeing thol YOU secure LUIiBER qnd we con get it for you! Teletype tA ll28 ll[l(lRs "RGzo", "General" and "Tru$sed Core" D00RS HOttOW CORE

Plywood Ncwr

Appointcd Southwc* Rcpracntative Dougler Fir Plywood Accociation

It. E. Anderson has been appointed Southrvest representative of the Douglas Fir Plywood Assttciation rvith heaclquarters in Dallas. He attended tlre Urriversity of Texas, Austin, for two years before the rvar, and liverl in both l)allas.and Austin for sonre time.

During the war he was in the Navy for fottr t'cars as a carrier pilot, and served in the Sotrth Pacilic. Aftcr thc war lre received his BSF degree at University of Washington, an<l also served in the heavy constrttction field in Portland for three years.

On his way to take up his new position Mr. Anderson attcnded the convention of the Soutlrern Califorrria Itetail Association in Los Angeles, April 13 to 15, and the Lumbermen's Association of Texas convention in Galveston, April 23, 24, and 25.

A Better Bedroom lor Ten Cents

"Eight Ways to Make a Better Bedroom" is an eightpage, four color brochure showing how to lluild practical, space-saving ideas into y<lur present bedroom or horv to construct a new bedroom with clean Malarkey plyrvood and doors. Almost anyone can build from these plans. List of necessary materials with each. The booklet is availallle for cost of mailing (lOc) from M and M Wood Working Company, 2301 North Columbia Blvd., Portland, Ore.

Plywood Plcrnt Reorgcrnized

Hardel Plywood Co. of Olympia, Washington, has been rebuilt. and reorganized. It rvill produce plyrvood for industrial and structural uses, utilizing small second grorvth fir, hemlock and other logs. The annual production rvill be about 15 million feet.

Frank H. Morris, formerly manager of Springfield Plywood Company, is manager.

Plywood Fcrrm Buildings

The Douglas Fir Plywood Association has issued a new 28-page booklet covering the use and construction of plyrvood farm buildings ancl equipment, containing over

Appointcd Vica Praidant in Chrrgc Of Operrtionr '

- Announcing the appointment of Andrew A. liggum to the position of vice president in chargc of operations rvas made by W. It. Chamberlin Sr., I)resident of W. R. Chanrberlin & Co., San lirancisco, cnrriers of packaged lumber, at a board nleeting p:ior to his tleparture for an extenclerl Eur()pean v:rcation.

Mr. Iiggunr started his c:rrcer at sea 14 years ago as an ordinary seaman. I{e joined forces with Chamberlin as deck officer in 1942 and was promoted to operating rrranager in 1948.

San Francigco Bay Building Record Set

Some 6200 nerv dwelling units were started in the San lirancisco l3ay Area in the first three months of 1950-a new record for the cluarter-M. l). Kossoris, rvestern director of the Bureau of Labor Statistics, reported. May 4.

Single family units comp:ised U5 per cent of the total.

Thc area comprises San Francisco, Marin, San Mateo, Alameda, Contra Costa and Solano counties.

The March figure was 2440-400 units short of March of last year, but up 28 per cent over February.

All six counties showed increases over February. San Mateo topped the list with 883 units started in March.

Fire Dcmcrges SawmiU Plcnts

Fire destroyed the sawmills and dry kilns of the Haining I-umber Co. and White Lumber Co. at Williams. Ariz, on May 6. Loss was estimated at $50,000. Both u'crr: Ponderosa pine operations.

100 photographs, charts, tables and construction details. Single copies of Better Farm Buildings with Exterior Plyr'vood are available free by writing the Association at Tacorna 2, \\rashington.

Since

Northcrn Crlifornir Convcntion

(Continucd from Page 4) the translation will be completed from a sellers' market to a buyers' market, and pointed out that the retailer has to learn how to market the increased production. "Re' member that there is no limit to better home environment, and that this creates the greatest sales potential," he said.

Mr. Hood stated that he had made a survey of 300 dealers who had made l0 per cent net profit before taxes in 1949. To do this they had 2l per cent expenses, 31 per cent gross margin on selling price, which means 45 per cent average markup. Dealers should make up a 12 months' profit budget. They should find out where they stand on the first of each month. If there is a fall down any month sales effort or promotion and advertising have to be increased.

The average lumber dealer spends one-half of one per cent on advertising. He should spend two per cent. Department stores spend two anj a half per cent of their sales volume on advertising, Mr. Hood said, and offered the further suggestions that 70 per cent of retail sales should be consumer and industrial sales, and 30 per cent should be to contractors; that dealers should shoot for 3O per cent of cash sales, and that seven per cent of their volume should be installment selling. He advised dealers to widen their lines, get into the classified section in the telephone directory, and go in for adventurous merchandising. He suggested sharing 25 per cent of profits with enlployees. This, he said, will bring cluick results in increased sales.

The board of directors elected J. H. Kirk of Kirk I.umber & Building Material Co., Santa Maria, as presiclent; Russ Stevens, A. F. Stevens Lumber Co., Healdsburg, vice president, and re-elected Ira E. Horton, South City Lumber & Supply Co., South San Francisco, as treasurer. Jack F. Pomeroy, Lumber Merchants Association of Northern California, San Francisco, is executive vice president. Mr. Kirk was also elected dealer-director on the National Board, representing the Asso,ciation. The following are the .directors: l. H. Kirk ....Kirk Lumber *

George K. Adams. Noah-Adams Lumber Co., -Walnut Grove, Calif. Fran[ Baxley ...Brey-Wright Lumber Co', Porterville, CalifEarle Johnson.. .. ..Watsonville Lumber Co',.fMatsonville, Calif.

Paul M. P. Merner Merner Lumber Co., Palo Alto, Calif.

Cloyd Grrncr Sen Jotquin Lumbct Co., Stockton' qr!!!. Stcvc Yaeger Liwr & Yacger Co., Santa Rom, Crlif.

I. E. Horton ,...,South .,,r

Homcr M. Hayward ......Homer T. Hayward l.umbcr-C-o., Salinas, Crllf.

E. E. Schlotthaeur , ., ..Willard Lumber c"., Fiiliil diiii.

Charles Shcpard Friend & Terry Lumber Co., Sacram-ento

JoH. Shepard ..... ..Builders Emporium, ElCerrito, Calif' huss Stevins .A. l:. Stcvens Lumber Co., Healdsburg, Calif.

Francis Christiansen Modesto Lumber Co., Modesto

Homer Derr .. .J. M. Derr Lumber Co., Elk Grove, Qalif.

Burt Gartin ....,........Home Lumber Co', Turlock, Calif.

Wcndell Robie . .......Auburn Lumbel Co., Auburn, Calif.

S. H. Ross , Central Lumber Co., Hanford, Calif.

Byron Cannon ,. , Cutler Orosi Lumber Co., Cutler, Calif.

Rbbert Cross . ....Cross Lumber Co., Merced, Calif'

F. L. Dettmann Allen & Dettmann Lumber Co., San Francisco

Frank Duttle ..sterling l.umbcr Co', Oakland

Walter Petersou Bakersfield Buildinc Materials Co., Bikersfield, Calif.

Leo Cheim Cheim Lumber Co., San Jose, Calif.

Forrest Peil .. ......Hammond Lumber Co., San Francisco

Everett King . King Lumber Co., Bakersfield

LeRoy Millel . Burnett & Sonq, Sacramento, Calif.

Lloyd Bittenbender , Bittenbender Lumber Co., Ukiah, Calif.

Honorary Director: Ray Clotfelter .... . .. ..Visalia, Calif.

Wm. A.'Spurr, Professor of Business Statistics and Forecasts, Graduate School of Business, Stanford University, spoke on "What's Ahead for Business." He referred to the fact that construction in the past four months exceeds all records, that California with seven per cent of the country's population has 20 per cent of the new construction, and that Government spending and record automobile and durable goods production have stimulated business to its present high level, and that in spite of this there is a good deal of talk about further recession this year. He thought there might be some recession in other parts of later in

As to judging is likely general level in the country this summer, but that it will start California. what u'ill happen after this year he said that by what happened after World War I the boon-r to last 10 years, or up to 1955. He expected the price level to keep on rising, and that the price l0 or 20 years from now will be hilher.

Luncheon

.J. H. Kirk, the Association's new president presided. C. B. Sweet, president of the National Retail Lumber Dealers Association, Washington, D.C', was the luncheon speaker, on the subject "The Retail Lumber Industry Comes of Age." He was introduced by George Adams' Mr. Sweet commended the progress that has been made by the country's retail lumber dealers both in modernizing their business and in their willingness to work together on broad-guage lines through their state, regional, and national organizations.

The speaker took a quick look at the work of the National Association in Washington and elsewhere in the past to protect the interests of the lumber dealers and their cnstomers, and paid a tribute to the National Affairs Committee, the Nati<lttal's rv<>rk on the wage-hour bill, on various discriminatory tax proposals, and on social security measures,

The National president discussed the determined drive in Washington to place housing under government domination and ct>ntrol, and outlined the assistance that his Association is giving dealers to help offset the dangers of public housing.

He also discussed the handout prograrn and the high taxes rvhich accompany it, and stressed the necessity for effort by the individual dealer in ltis community to combat this program.

In conclusion he listed fottr nrajor jobs which the National lras to do in llehalf of the lumber dealers. These are: (l) To protect the industry against trndesirable legislation and regulation; (2) to help protect and preserve the systerrr of private cnterprise, (3) to, make sure the public appreciates the valuable function that dealers perform in its behalf, and (4) to help expand the demand for materials.

Tuesday Afternoon

Ed Witson, San Francisco, rePresentative of the National Association of Manufacturers, told the members what the N.A.M. is doing with its program in schools and colleges on a national basis to get the story of American business over to the students, and the people through wt)nlen's clubs. service clubs, and other organizations.

O'llrien llenderson, sales manager, Ry-Lock Co., I-tcl., San Leandro, spoke on tl.re subject of "Merchandising Yottr Specialties."

John W. Strong, of the National Aclvertising Co', explained the merits of the outdoor advertising sign being installed all over the country, which he claimed enables the dealer to talk to the most people for the least amount of money.

Robert Williams, Allied Building Credits, Inc., San Francisco, took as his topic "The Importance of Installment Selling." He stated that the world's largest retail market lies in installment selling, and urged the dealers to advertise in the newspapers, in their stores, and on their trucks, that the public can do its remodeling at no down payment.

"A New Plan tsook Service" was discussed by Robert Vance, general sales manager, National I'lan Service, Inc., Chicago, rvho presented what has been described as "The finest constructive selling service ever produced for the building industry." The plan book of this service contains 96 pages, u'ith modern home designs in full color, and cditorial merchandising pages covering a wide range of buil<ling materials. The book was compiled with the cooperation of the West Coast Lumbermen's Association and the Western I'ine Association.

Tuecday Evening

The annual banquet of the Association, which included dinner dancing, was followed by a splendid floor show. Dancing llegan again at lO:30 p.m. and continued to a late hour.

Woodwelding

\\/ooclrvelding, Inc., Ilurbank, Calif ., has brought out a new nrethod of aplllying e<lge-banding to wood fabrications, such as rlesks tops, coffee table tops, drarver fac-q, irrgs, ancl many otl.rer falrrications with either straight or curved lines. Using a carbon-free, vulcanized rubber cxpanding etectrode, recently introduced, veneer strips are rvelded to the fal>rication in a matter of seconds with power supplied by a Woodwelder generator.

The ,conrpany also pttts out the "Woocl-R"y" Woodwelder, of particular interest to hobbyists, boat-builders, furniture repair shops, etc.

New Western Pine Publiccrtion Schedule Issued

Portland, Ore.-Issuance of a rfew Schedule of Publications, I'.L. No. 72 clated April l, 1950, rvas announced by the Western Pine association.

Listing seven new publications, the schedule contains hve Slx 11" mimeographed pages and an order blank. Four publications have lteen dropped from the previous schedule published on January 1, 1950.

Seventy-four publications of consumer, sales and technical interest are listed. Copies may be secured without charge from Western Pine Association, 510 Yeon Building, Portland 4, Ore.