Are you receiving your share of the upcoming $13 BILLION Home Improvement Mark et?

In 1962, $11,300,000,000 was spent for horne mod.ernization . . . ap.proximately 75% of tltc total new home uolume that year. Sources indicate that a $69 billion bachlog of modern' ization efists in the United States, with an additional $16 billion deuelaping each year.

HO\^' CAN YOU PENETRATE THIS MARKET?

The National Home Iinprovement Council exists to aid in the full.development of the remodeling industry. Representing all segments of the industry builders, lumber dealers, contractors, manufacturers and associalions, it encourages home owners to spend within their means for home improvements as an investment in better living.

HO\^' DOES THE N. H.I. C. \^'ORK?

As your spohesman. the N. H. I. C. meets with FHA, congressional committees and industry leaders to ru"o--"rrd home-improvement stimulating programs. Asyour educator,iL holds management clinics for local businessmen, pointing the way toward home improvement promotions. It publishes remodeling training manuals, repoit. industry trends with a newsletter, and has distributed 101000 training courses to remodelers by mail. As your public relntions coltnsel, it wilt reach national magazines and countless newspaperc with news material and featrrre stories on the advantages of remodeling plus distribute booklets by individual industries directed at increasing the total hor.ne-improvement market.

r^'HAT ('AN BE DONE IN YOUR TRADII{G AREAS?

Your local chapter of the N. H.I. C. can institute a program which will stimulate remodeling throughout thearea.Open-houses...seminars.;.r€wspaperreleases...ahome-improvementweek...theseandmany other promotions can be outlined by the National Home Improvement Council. And with the home-improvement council sticker on your door, you benefit directly from a nationwide program which points to N.H.I.C. members as reliable home improvers.

WHAT CAN IT DO F(,R YOU DIREGTLY?

It gives you an opportunity to work with other leading firms on an industry level . . . and to make more sales and profits accordingly. You can use the council as an advisory service to keep abreast of developmentsparticipate in education, publicity, promotion and public service programs. In short, it is the quickest way to develop more sales and profits in the home improvement business.

HOW CAN YOU LEARN MORE ABOUT THE N. H. I. C.?

FilI out the coupon below for further information about the N. H. I. C. . . and your free copy of the booklet "The National Home Improvement Council and What it Means to You!"

! Norionol Home lmprovernent Council 87 Modison Avenue, New York 16, N. Y.

Gentlemen: Please send me additional information on how I can capture my share of the upcoming $13 billion home improvement market.

Name,.-...-.-...

Address-....-...

City..............:.................:.,..... ..Zone........State.-...------------.-..--..

Cqldoor Nomed Distributor For Jessup louvered Doors

The California Door Co.. Los Angeles has lreen named a distributor for Jessulr Doors in a -seven-countv area in southerrr Calilornia, it was announccd recerrtly lrrTed Olsen, general manager of Northway Forest Products Co.. Los Angeles.

Northway Forest Products is factory rep. resentative for Jessup Doors throughout the midwestern and far western states. The company maintains a complete inventorl. of the doors for distributors and wholesalers at their warehouse at 595I East Telegraph lload. Los Angeles.

Tht-' appointrnent was confirmed following the return of Art Parkins. manager of Calt'loor, Irom the Jessup plant in \{ichigan where he visited for several days. The Jessup operation is the world's largest louvered door plant.

Alder Thurmqn Nomed President Of Accident Prevenlion Group

Alder Thurman of the Union Lumber Company was elected president of the California Lumbermen's Accident Prevention Association at their annual meetine N{arch 20. Other officers elected were: Silas Pipkin, vice-president and Dwight C. Steele, secretary.

Elected to the Board of Directors were: Alden Ball, The Pacific Lumber Company; Eric Bauer, Long Bell; Joe Medley, Hughes l3rothers; D. R. Mitchell, GeorgiaPacific; l-oster Nlorrison. Diamond National; Ed Norby. Norby Lumber Company. and Harold Robin-.on. Willits Redwood Products Company.

Roy Bell, manager of safety and personnel services for Hughts Aircraft Company and head of the industry liaison committee to work with the Governor's Blue Ilibbon Committee, gave a brief review of I orkmen's Compensation legislation and proposed changes. The function of the Blue Ribbon Committee is to make a study of the Workmen's Comperrsation program in the state and make recommendations to the legislature in 1965.

Carl Jenkins of the Division of Labor Statistics and Research, said that lumber and industry have been on a plateau since 1961 even though the California Lumbermen's Accident Prevention Association has been consistent in reducing accidents over tlre years.

Geo. A. Sherman, Chief of the Division of Industrial Safety, spoke on how minimum safety standards appear to be changing to higher standards for safety. This is due, he said, to the technical changes in industry and for that reason he urged the association to continue its interests and to evaluate its own minimum standards of safety to make certain that the ultimate effects will continue to drive the accident trend downward.

The meeting was climaxed by the annual banquet attended by approximately 100 members, guests and wives. It was the 'X7th annual meeting of the association, which has an outstanding record of promoting safety and reducing industrial injuries and deaths in the wood products industrv.