Lumber-Loaded Rigs Float fo Catalina While Building Crews Liferally Flv to Finish Job

IRBoRNE BUILDING cnrws commuting are Elrl daily by seaplane to Catalina Island providing a new wrinkle in the southCalifornia construction picture.

The Smyth Brothers, Inc., Orange Gunty builders and developers, are flying the journeymen to Avalon on Catalina Island, where they are building six four-unit apartment houses in the first actual construction in the multi.million dollar development program by Philip K. Wriglen president, Santa Catalina Island Co.

Lumber for the proj"ct came from Orange Coast Lumber Company in Santa Ana. F,ach of the semi-trailers carried roughly 22,0W board feet per load in what was the largest mass shipment ever made to the island. In all, eleven truck and trailers made the trip.

Cost surveys showed that flying in constluction orews by chartered plane would struction be more economical than maintaining workmen on the island during the construction period. Journeymen among the island's 10600 permanent residents are being employed, but it is necessary to augmeni local labor with mainland crews to maintain schedules.

The project cost will exceed $500,000. Blueprints conform to the master plan for the famous island's redevelopment by William Pereira, the internationally famed urban planner.

BARGI ARRIYES at Catalina lsland, with f ive trucks and trailers loaded with lumber. The entire load accounted for 250 tons, and was the first of many delivery trips to the island for the apartment house project.

The apartment project is the first major construction in Avalon Town under the new master plan. Development plans have been under study by the Santa Catalina Island Company for 40 years, but lack of water delayed a oogo-aheado' order.

(Continued on Page 62)

Croodmon lumber Exponds Service To Encomposs Four-Counfy Areo

o'W'e are showing a steady, constant growth and have now expanded our service to include Los Angeles, Orange, San Bernardino and Riverside Counties," said Carl Goodman, owner of the Goodman Lumber Sales, Whittier, Calif.

had experience in every phase of the lumber business.

Goodman Lumber Sales currently stocks a complete line of softwoods from the Pacific Northwest and ship all species of softwoods from their Whittier distribution yard.o'Our specialty is White Fir Dimension and we are delivering a great amount of Resawn Pine Commons in this market," owner Goodman said.

Carl is assisted in the administration end of the business by his wife Betty and he handles the operations department with his number one man, Steve Scott.

Notionol-Americqn Convention Will Heor Monogement Expert

pertaining to the motivation, compensation and communication with employees, suppliers and customers.

"Motivation, compensation and communication are interrelated," Altshuler says, "and are vitally important to the lumber wholesaler. In fact, there is more work being done to improve these three areas of business than in any other sector of company development. Competition, customers and suppliers will force the laggards to adopt-new techniques and pohcG or get out of business."

Altshuler will report on the changes that have taken place in new techniques and policies, how they affect lumber wholesalers and how these wholesalers can adopt them for improved o,peration and profit.

"Our fleet offers delivery in areas southeast of Los Angeles six days a week from our LCL yard located at 13555 Tele-

Roa4" he continued.

Carl has been in the lumber business since he graduated from school 25 years ago. He has had a wide education ai the sawmills and remanufacturing levels and

Lumber wholesalers will be shown by a management expert how to improve their own operations and increase profits at the 72nd annual convention of National-American Wholesale Lumber Association, May 14 through 16, at Colorado, according to Donald Andrews, NAWI,A western manager.

Edward A. Altshuler, president of Ascon Managenrent Corp., will conduct the ses. sion on business management aimed directly at the lumber wiolesaler. Covered in the extensive program will be phases of marketing and administration management

Included in Altshuler's presentation will be Iectures, case histories, round table discussions, shop talks and slides.

Altshuler is a.business management consultant whose ilients have ranged from the U,S. Department of Commerce to trade associations, wholesalers and small businessmen.

Boot Storqge Booklet

Are you a boat lan with no place to store your boat? Then write for free booklet on Home Ports to Dept.'PR, West Coast Lumbermen's Association, 14f0 S.W. Morrison Street, Portland 5, Oregon.

Representing:

* McDONAID CEDAR PRODUCTS, [TD.

* IAMFORD CEDAR, [TD.

* TUMAC LUMBER CO., INC.

Whole*ale Only

* IRUCT( & TRA|TER oll poles cemented to o depth of six feet never needs pointing, won't rub off on cloihes

* RAtt r.c.t.

Ward and Harrington

insuronce rotes considerobly less, yet full coveroge

Doubles Their Order- Now Has Three San Antonio

Pole Warehouses

oll buildings engineered ond designed by Licensed Civil Engineers

SAN ANTONIO CONSTRUCTION builds top quolity lumber storoge buildings ot 1/3 the cost of convenlionol lumber worehouses. Fosl, efficient crews con erecl lhese strong buildings in os litile os lhree doys. Originol con' struction methods ond mochines, including our hydroulic scoffold trucks, insure you of top quolity ot the lowest cost. Buildings will lost for 30 yeors or longer, ond these pressure-freoted poles ore sofe ogoinsl wind, eorthquoke ond weother hozords. Son Antonio pole worehouses meef oll building code requirements. Hos no long broces to inlerfere with equipment.

Maximum Protection At Minimum Cost With

NORTHERN DIVISION Hwy. 99 W. One mile south of Willioms, Coliforniq

P.O. Box 837

Areo Code 916/473-5381

UNderhill 5-1245

SOUTHERN DIVISION t3231 E. Soulh Street

UNderhill5-1245

SPruce 3-4503

LAwrence l -0489

Son Antonio will occept lumber in lieu of cosh, or will orronge finoncing to suit your budget

HPI Votes Nqme Chonge

The Hardwood Plywood Instiiute has decided to change its name to the Hardwood Plywood Nlanufacturers Association to "sharpen the image" of that organization and "add impact" to its activities.

Another highlight of HPI's spring meeting in Las Vt:gas. Nev., was the election o{ Dan W. Tyler of Florence, S.C., as president of the association and Julius J. Stern. Pensacola. l-Ia.. as vice president.

Loren l)orman, NL\{A, told delegates to the meeting of the widespread exposure gir,en to hardwood plywood through the highly successful -l*ational W'ood Promotion Program, to which HPI was a charter subscriber.

Chairman George Lester, of the Association's public relations and educational activities committee, presented a proposed fourcolor. l6-page booklet on hardwood plywood which will be printed in 1964. The booklet will be slanted toward specifiers and potential purchasers of hardwood plywood.

As a result of increasing interest in affiliate membership. the Association has amended its By-Laws in order to establish a non. voting affiliate membership, to insure the mutual growth and prosperity of all segments of the hardwood plywood industry. The affiliate members' common goals with the hardwood plywood manu{acturers will be more easily understood and more readily and elficiently accomplished by both groups' working together through HPMA.

Quolity-Mork for lumber Proposed

The president of the National Lumber Manufacturers Association has proposed that high grade lumber be stamped with "a quality mark which will tell the customer he is protected-that he is buying a product that meets industry and construction strudards anywhere in the nation, regardless of species."

Mark Townsend said development and use of the quality mark -one that would tell consumers, "we will guarantee this product's per{ormance"-would go far toward helping his industrv recap. ture sales lost to competing products and gain a firm foothold in new markets now opening up.

"The form this plan will take depends upon careful examination by leaders in all of the regional associations. Final implemental,ion must be based on their ioint recommendations to the Naticrral Wood Promorion Commiitee." he said.

Surfside Six! Reolly?

qURFSIDE SIX? No, but how about u 'oNineteen Jack London Square"?

That's the picturesque address of the newly formed Jack l,ondon Trading Co. in Oakland. And like Ivory soap, it floats! On a houseboat smack dab in the middle of the Alameda Estuary in fact.

That's Commodore Charlie Schmitt in the pictures who was recently named skipper of the import-export firm. A familiar figure in the plywood and import trade in. the Bay Area, Charlie is a past president of the Imported Hardwood Plywood Association and a past president o{ San Francisco Hoo-Hoo Club 9. In addition to his l0 years of experience in the import.

export business, Charlie brings a long career in the plywood and lumber business to the new organization.

That's Ruth Yokoyama taking dictation from the Commodore. At first Ruth had her moments when a big freighter went by, but she's got her sea legs now and frnds the gentle rocking right comfortable.

Hodley Joins Medford Firm

Vic Hadley has joined Western Lumber, Inc. in Medford, Oregon, as a buyer and seller for the company.

Previously Vic worked for Timber Products Co. in Medford. He was in production and worked four years as assistant sales m€rnager.

CATIFORNIA tUilBER IIEICIIANT

Western Lumber Co., founded 14 years ago, is a carload wholesaler of most grades and sizes of West Coast lumber. The firm also ships plywood.

Stondqrd Poffern Chonges

Western Pine Association recently issued Supplement No. 3 to their Standard Grading rules, effective April 15, 1964. It reduced S4S widths for 6 inches and wider Commons and Selects by r/s inch. Also, the last paragraph on page 2 of the supplement under Standard Manufactured Sizes states that the overall widths of 6 inches and wider standard patterns shown in the grading rules are reduced l/16 inch from those shown in the book.

Recent studies show that the l/16 inch reduction is sufficient for stock 6 inches in width, but not adequate for rnaterial 8 inches and wider. Tb correct the oversight, the following paragraph supersedes the last paragraph of Supplement No. 3 as described above: ooThe overall widths of Ix6" standard patterns shown in the Grading Rules are reduced L/I6" ftom those shown in the book. The overall widths of lx8" and wlder standard patteins arr reduced lg!' Lrom those shown in the book. The widths of Shiplap are not changed. Patterns will be re-drafted for the next edition of the rules."

BY BUILDERS

BY "WEEK.END CONTRACTORS'' BY ARCHITECTS

I I

The Quality Door-and-Frame Packaged Unit

READY I|U]IO I|00R$'

Millions of READY HUNG DOORS have been installed by the Nation's leading builders.

THEY NOW WANT THE PACKAGE, NOT THE PIECES, THERE ARE SEVEN PROFITS IN EACH SALE, Aggressive advertising, honest selling and faithfulness to quality have created wide acceptance for READY HUNG DOORS^ Home builders, remodelers and "do it yourselfers" need this complete packaged door unit with the patented {eatures they want most.

rem odeling

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SO EASY TO INSTALL.,, LESS THAN 15 MINUTES!

Here's the first of three easy steps: Lift the door and grooved half up into the opening. Plumb and nail to wall.

From the opposite side of the opening, slide tongued half of the frame into the grooved half. Nail trim to wall.

(Complete diagrammed instructions come with every packaged READY HUNG DOOR unit.) Squeeze both halves together and nail through stop and jambs into trimmers. Check swing and final clearance of door. That's it-in less than l5 minutes!

Lumber Twists in Freqk Weother

From Cucamorr€{a to Santa Ana. up and down the San Fernando Valley and even o\:er in San Gabriel Vallev. the rveather has Deen crazy as a pct coon.

When the winds should be r:oming frorn the north and northwest, they have been coming from the cast and northeast, and with the winds has come some of the lowest sLrstained humiditv in southern California's history. Humidity betrveen 6 and I per. cent has been common. from the mitldle of December well into ,cpring.

One of the innocent victims of this freak California weather has been the construction and home building industrl.. Lumber which is normally altot l9d/o moisture content when framed into houses, suddenly dropped to very low moisture figures. The result is that 2x:trs. rvhich are straight and perfect under normal conditions, in some cases have twisted and crooked Lrntil they had to be taken out of u'alls rvhere they had been installed.

Nature has been responsible for this damage to the lumber. according to C. F. Ramstrom, Los Angeles area manager of the West Coast Luml-,er lnspection Bureau. lvhose headquarters are at Portland, Oregon.

Ramstrom points out that nobodv is to hlame but the weather and there is no sati,qfa(:tory answ()r' as to who should stand thc material loss.

Actually. it would take a Solomon to determine the responsi. l-rility for loss of material undcr such conditions. As Ramstronr points out, identical lumber which was not exposed to this brutalh. lorv humiditl- was equal to that used at other times of the year.

'I'his unmeasurable moisture in the air, ar.cording to Ramstrom. taused lramins lumber being used in apartment and home construction to dry to lrom i|/o to 7lb moist:ure content, which is approximately 5/o to B/o lower than the normal seasoned condition. Contractors were unhappy over the dry-dry condition of the lumlrer. as can be erpected, and they tend to complain about poor quality and blame the retailer and lumber producer.

The plain lact is. said ltamstrtim, no lumber subjected to such extremely dry conditions. sometimes as lolv as I/o, would have perlormed any better and probalrly not as well as the west coast hemlock and Douglas fir which has been the most popular framing lumlrer uscd in the Los Angeles arr:a for half a century and more.

Thc stafT of the Wcst Coast Lumher Inspection Bureau and the \I/est L-oast Lumbermen's Association has cher:ked out everv complaint and made personal survey-s on most c,f them from San I)iego to Santa Barbara. Quality and gracle of lumber were fountl in most instances to be on grade and equal to lumlter used for such purposes undcr normal lveather contlitions.

It looks like the iall guy this time has to be the weather man.

Aericrl Seeding of Redwood

Arcata Redwood Company has startecl the first helicopter seed. ing of coast redwood for second grorvth forests. Bob Griffith. helicopter pilot for l)erpetual l'ores"ts. Inc. says this is the firsi time redwood seed has been applied by aerial application. Perpetual Forests, since the start of aerial seeding in California have been the primary application agency.

This is the fifth season of seeding application at Arcata Red. wood Company's tree farm. More than 1,570 acres of clean logged land has been seeded. Follorving a policy of seeding to replace growth on the land during the same year trees are harvested, 322 acres have been seeded. In addition to the redwood seed used, application was made with Douglas Fir and Sitka Spruce. All three are represented in the timber stand harvested and show near equal potential as a second crop for this tree farm.

"We supply trusses and wall components for many types of homes, direct to builders. This increases our service to them and brings profit to them as well as to us. We fabricate the trusses and wall components with West Coast Hemlock, using the standard sizes and grades. Stress grades go into all trusses and wall components. We believe component supply is a definite part of the retail lumber business."

Many retail lumber dealers are adding components to their regular stocks of Western Lumber for additional sales and service to their builder customers and for better profits. With this new building opportunity, made easy with the standard sizes and grades of Western lumber, you have the sales flexibility to ofier your customers a complete job.