lltrereha,rrt

TUA4STR AND IU'ID'NG I,IAIEI'AI,S MAGAZ'NE OF THE WEST_SINCE 1922

FEATURES

MAY, 1964 yoL. 42 NO. 11

..EVEIRYTHING TO BUILD ANYTHING"

PI)NINSULA GALS TREAT BOSSES TO DINNER usE oF wooD rN ALASKA QU^{KE

DIVERSIFICATION-KEY TO THE FUTURE

LUMBER GALS CONVERGE FOR CONVENTION

OLD TIMERS NITE AND CONCAT

REVAMPED YARD UNVEILED AT OPEN HOUSE

HOME IMPROVEMENT VIA CREDIT

ULTRA.MODERN WAREHOUSE

LUMBER CONVOY TO CATALINA

SALES PICK UP SEEN CONTINUING

MARKETING TRENDS FORESEEN

UNSINKABLE CONCRETE. ROT-PROOF WOOD

VAGABOND EDITORIALS

CALENDAR

PERSONALS

TWENTY-FIVE YES.RS AGO

NEW PRODUCT PROFITS

ADVERTISERS INDEX

BUYER'S GUIDE

OBITUARIES g. D, Bell, Jr.

Managlng Eilltor

David Cutler

Aalvertldng Proiluctlon

Jerry Hlckey

Clrculotlon

Andrea Sanders

Publlsherg R€preBenta,tiveg

NON.TIIERN CAIII1OBNIA

Max Cook, advertising and news, 420 Market Street, San Francisco, California 94111, Phone Yukon 2-4tgt.

SOUTIIERN CAIIFORNIA

Ole lltay, advertising and news, 412 West Sixth Street, Los Angeles, California 90014, Phone MAdison 2-4565.

PACIFIC NORTIIWIEST

Peto Klaner, advertising and news. Terminal Sales Buildlng, Portland, Oregon 97205, Phone CApitol 7-4993.

Edltorlal Otflcos

THE CALIFORNIA LUMBER

MERCHAI{T ls Published monthly at 112 lVest Slxth Street' Los Anqelot. Callfornla 90014' Phone MAtlson 2-4685, bY Californla Lumber Merchant, Inc. Please address all correspondence to office ot Dublicatioh. s€cond-clqss -odrtare fates pald at Los Angeles' Callfo-rnla. Advertlslng rates upon request.

SubtcrlDtlon Rstee-U.S.' Cana-da, Mexico - anA Latin America: l[4one .vear; $? - two Years. overseas:-$5-one Year; $E-two Years. Sinele copies 50 cents. Back copies ?5 Eents when available.

Chanqe of Aililrees-Send subscription olders and address c4qnges to fl,I;'i'Sl'fl,i!,""fl?xtli}'*ltxt'Silift St..-tos Angeles, Calif. 90O14. Incldde address label from recent issue plus new address' zone number or zip code.

THE CALIFORNIA LUMBER MERCHANT is an indep endent mag azine PubIished nxontllla f or those rnenxbers of the lumber and buildittg materi,als ind'ustries who need, and' want factual, accura,te ne'ws and 'an obiectiae analAsis of eDents and products of concern to them.

JotN The Lam-Loc Timber Team !

ShoLrld yoLr bc thc typc of rctailcr who l'ccls lunrbcr is /lr.r busilrcss ancl that's thc rvav it should stav. thcn rlakc surc yott arc rcady to takc aclvantasc of thc big potcrrtial irr Iaminatcd tinrbcrs. It takes a littlc tinrc to bccomc Ln-t (.\pert tittrbertrturt, but thc rcrvarcls arc grcat for the conrpanv thut carr rccontntcnd a lanrinatcd tinrbcr in placc of anothcr matcriul or rvlrcrc a nrrtr.lral procluct.just docsn't rvork.

FREE TRAINING- In orcier to equip our dealcrs to gct nrorc luntinatccl timbcr busincss, Fountuin has clcvclopccl a progranr ot instruction that's Irec lirr thc usking. lt includcs a scrics ol ncrvs lettcrs arrd u nrccting at our [-os Angclcs Manufucturing facilitv wherc any qucstions will be atrswcred and vou will scc cractlv how Lam-Loc Timbcrs are fabricatcd. At thc sltnlc tinlc. thc Fountairr staff is alrvays availablc tct cctnsttlt witlr 1"or-r on largc or clifticult jobs. Upon contplction ol our prtturant. yotl *'ill rcccivc orrr e,{1)cr-I titnbartttutt ccrtilicate. ('all us toluv to nrakc surc v()u re a part of this prolit progntm. Fountain is thc orrlr' laminated tinrbcr manufacturcr sellitr.q e-rr'/tt.in'c/r' llrntttgh ltrtrtber leuler.t

"It is of eloquence ag of a flame; it requires matter to feed it, motion to excite it, and it brightens..as it burns."-J36i1u-q.

I thought of those rvords of Tacitus as I sat one day years ago and listened to Douglas MacArthur deliver the oration that establi-"hed him as one of the greatest orators of all times; in addition to being one of the world's mightiest military men, and one of America's outstanding patriots.

I knew the {eeling as I listened to the great man's voice that Plato nust have known when he declared that he thanked his Gods that he "lived in the age o{ Socrates." As I sat there. the tremendous thrill of the oration still making my blood jump, I am glad that I lived in the age of Douglas MacArthur. and had the opportunity of hearing that address.

I will always believe tt "tllrLnitl".u.,k. among the half dozen great orators of all the ages. Yet Churchill in hii most inspired moments never rose to a more sublime height of oratory than did Douglas MacArthur that day.

My great regret, of "or,i", i. ,fr* I could not see as well as hear him. His magnificent carriage, his kingly bearing that made him stand out among ordinary men like a towering mountain peak, all backing up his heroic thoughts, magnificent phrases. stimulating words. and inspiring voice and delivery, can well account for the boundless enthusiasm of those who did hear and seehim'

"Like an armed warrior-like a plumed knight," he faced the audience that filled the Congressional Chamber to overflowing, and also an unseen audience that comprised a great portion of the thinking people of the entire world. He looked as Shakespeare said-"a soldier fit to stand with Caesar and eive directions." No man, even the most obtuse, ever looked upon MacArthur and asked-"Js he anybody in particular?" For, it was evident at a glance that this was a man very much in particular.

The most decorated American soldier, he wore no decorations to catch the eye or impress the audience. 'oBut honor's seal is on his brow. and valor's star is on his breast." He. himself. was all

BY JACK DIONNE

that was needed to make him such a center of attention as that rostrum had never known before. For he rvas, indeed, the rnost decorative American soldier. ln a strictly physical sense, history supplies us with no more inspiring military figure. He has that indefinable look that comes only to an occasional human, but which sometimes appears in a thoroughbred horse. Horsemen call it the "look of the ea.gle." y. .x. *

Commentators tell us that there was no dry eye in that great audience that listened in person to the Ceneral. Even tho-*e I'olitical men of little rninds who came to scofi, remained to weep. To mediocrity, greatness is unforgivable. But in moments o{ great emotional appeal. such as the eloquence oI MacArthur provided. the more ienoble elements o{ human rrature that lurk somewhere in every human srul.

Even on the street corners rvhere people gathered in frequent knots to hear the speech coming through the open door of some store, they were frankly and without shame mopping their eves. Something tremendous. intangible. hitherto unknown to them had crept into their souls at those stirring words. They knew without telling, that a great, great man, and a mighty voice had come back to his homeland. They knew" as all of us who listened knew, that "a tall man. suncrowned, who live,q above the fog in public duty and in private thinking" had come home.

Along the shores o{ th" lu ,rl .ol"ri-"s find a giant granite boulder, standing like a sentinel on guard. The billows and waves of countless years have {ailed to move it from its base; invincible it stands, defying the lash of waves and the fury of the winds, and marking well the ancient boundary. Now and then as we walk through life, lve find a man who reminds us of that granite pillar. He stood where his God and his destiny placed him, revering his flag, his country and its Constitution; honorable, clean, a Christian gentleman who could not be moved by the high tides of ignorance, or by the calumnies heaped upon him by the pygmies and Lilliputians of the world. The tidal waves of the mad times in which he lived afiected him not. Unafraid, he held to the old faiths. and fought for the proven things.

Such a man was Douglas MacAlllrrrr.