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Blue Diamond uniformity-so highly valued by craftsmen- assists in the economical production of quality walls and ceilings.

distribution-i. e. manufacturer and dis' tributor sales policies, maqufacturer and distributor promotion, diversifying, modern warehousing, and controlling costs to meet today's economy.

Wednesday, May I will feature a solu' tion clinic, especialll' developed to meet the challenge of changq as it affects individual distributors.

The group dinner and reception will be held on Tuesday evening. Members, guests. manufacturers and ladies are invited. Planned activities are scheduled for the ladies to make their stay in New Orleans both exciting and enjoyable.

Commenting on the Spring Convention program, President Jenkins says, "In the year ahead, we will have to run to stand still. We have come up with a program that will make the running a little easier."

For more information. eontact NBMDA, 22 W. Monroe, Chicago 13. Ill. :

Hordwood Plywood Added to lqrsen Hqrdwood line

Frank J. Larsen Hardwood Company. Salt Lake City, Utah. has added a full line of hardwood plywood to supplement its resular line of hardwood lumber.

A California winner in Masonite Corporation's national contest relating to the company's DesignService-Counsel program collects his prize as a weekend guest of the Flamingo Hotel, Las Vegas. Shown here with his wife, who accompanied him to collect the allexpense-paid vacation, is Robert Babicky, a sales representative of Noab Adams Lumber Co., Carmichael, Calif. Babicky won his trip by correctly identifying the key word, "attitude," in the Masonite slide film which explains how the company's registered DSC dealers can promote home modernization in their communities and aid horne owners in remodeling projects.

In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates.for decades more.

ITS BEAIITY IS AGED-IN.TI{E.WOOD: