D. C. ESSLEY and SON

7227 Eost Telegroph Rood Montebello, Colif.

RAymond fl'1147

trial surplus products are illustrated and described with engineering specifications, technical drawings, suggested usages, etc.

The eatalog covels electrical, hydraulic and mechanical items used for original manufacture or maintenance in every industry.

For a FREE catalog, write: Groban Sup- ply Company, Inc., 1139 South Wabash Avenue, Chicago 5, Illinois.

Addition of the sliding door locks is another step by Dexter to round out their complete line of builders hardware. Dexter also manufactures locksets, accessory trim, entrance handle sets, hydraulic and pneumatic door closers, cabinet hardware. screen and combination door hardware, and miscellaneous builders' hardware.

More complete details on new Dexter sliding door locks may be obtained by writing Dexter Industries, Inc., 1601 Madison Avenue, S.E., Grand Rapids, Michigan.

INDUSTRIAI. SURPIUS CATAIOG AND TECHNICA! REFERENCE MANUAT REIEASED BY GROBAN

A new ?2-page Groban Supply Company "Equipment Catalog and Hydraulic Reference Manual" is now available. Groban manufactured and government and indus-

Virgil Ryland has been named sales manager ol Vancouver Plywood Company's plywood panel and lumber division, according to an announcement by David F. Difford, vice president in charge of marketing for Vanply. A veteran in sales of plywood and other building products, Ryland has been with the sales department of Vanply for three years, both in the headquarters office at Vancouver and at the 0maha. Nebraska. branch sales office. Prior to joining the Vancouver Plywood Co. sales organization, Ryland operated his own wholesale building material office in Denver, Colorado.

A new, low-priced industrial radial saw introduced by Power Tools, Inc. called the "555 Special" and priced at $555. lt is being sold in redistribution channels, and is opening new markets among small building contractors, lumberyards, woodworking shops and maintenance and shipping departments.

Power Tools "555 Speciol" Sow Opens New Morkets

Plans to invade new markets for industrial radial saws were revealed by Power Tools Inc. with the unveiling of a low priced production model for small building contractors, lumberyards, woodworking shops and industrial maintenance and shipping departments.

?he new machine was described as an industry "first" and the lowest priced high-capacity radial saw ever marketed. It will sell for $555, about $70 less than the cheapest radial saw previously available for production use.

Called the "555 Special," it will be sold through redistribution channels, under a sales policy of wholesale distribution to retail dealers of hardware and building supplies.

J. J. Topolinski, president of Chicago-based Power Tools, said he expects the new model will open up a $2.5 million market almost untouched by his company's competitors.

"We are 'breaking through the bottom' of the market to reach people who recognize the practicality of radial saws but have hesitated to pay the price for existing equipment of production quality," he said.

"Many small contractors, lumberyards and woodworking shop operators have tried to get by with radial saws designed for home shop use," Topolinski continued. "Useful as such equipment may be for the hobbyist, it doesn't have the capacity, power, cutting depth or stamina for real production.

"The '555 Special'was created to fill this gap by narrowing the price differential between amateur and professional radial saws."

The new machine incorporates the exclusive "Retracto-Glide" arm featured in the initial line of 10 radial saws which Power Tools introduced earlier this year for the construction and industrial markets. Instead of pivoting on the vertical support column, the arm moves on eight ball bearings through a pivoting supporting head.

This eliminates over-arm interference, provides more actual working area, permits easier visibility of layout marks, and reduces set-up time to 30 per cent, Topolinski said.

The new- radial saw has a 2-horsepower motor operating on single-phase current, 220 volts, 50 or 60 cycles. Maximum depth of cut with the standard l4-inch blade is 3% inches, rip capacity is 33 inches, and dado capacity is 1% inches.

The switch control is conveniently located on the machine's front apron. Other controls, including a depth adjusting handle beneath the forward edge of the table, are within easy reach.

Tapered pin locks on the cutting head automatically set it at all common 45- and 90-degree cutting angles.

Kelseyville Lumber & Supply Opening New Yord at lakeporl

Forrest and Bob Borghesani, owners of Kelseyville Lumber & Supply, P.O. Box I82, Keyseyville, California, have begun construction of a new branch yard and store at nearby Lakeport. The operation will be located in a new shopping center next to the Safeway store, the owners announced. The Borghesani brothers also operate a third yard at Middleton, California.

OUR POINT OF PR.IDE: Q,,"* S,*",".

WE HAVE AN UNUSUALLY LAR,GE INVENTORY OF LONG DIMENSION

Arrowhead

LUMBER COMPANY

599 Wotermon Avenue Son lernordlno, Collf.

TUrner 5-751I

TWX: 714-869-7562

Georgio-Pocific Chonges Division Nome

"Distribution Division" is the new name of Georgia-Pacific's former Warehouse Division, according to Stewart White, vice president and division manager, who says the new name is more appropriate for the many new marketing concepts now being applied to the distribution of building products.

"The old plywood storage warehouse, as many of us knew it,

Ponderoso t Sugor Pi,ne

Douglos Fir Whire Fir Cedor

SPruce 3-493t

SPECIALIZING

During 1962 Georgia-Pacific added seven new distribution centers, bringing the total to 80, now covering most of the key marketing areas in the U. S.

"Distribution, merchandising and sales techniques are continu' ally undergoing study, change and improvement," White stated. "G-P is pioneering many new and unusual selling concepts for the 20,000 building materials dealers we now service in the industry."

The old warehouse concept, just a central storage depot, now has become a merchandisine distribution center under the G-P concept.

Included in free help now ofiered by G-P distribution centers to their retailers are trained salesmen who assist dealers in holding sales training meetings for retail personnel, assistance in P. O. P. merchandising, colorful promotion literature, newspaper mat services, radio and television commercials, special price tags, technical information and educational color films. White said dealers visit the G-P distribution center display rooms to examine the complete line of G-P products and dozens of related products by other manufacturers. Retailers can select point'of'sale materials and displays they want for their own use. They learn how to tie-in efiectively with G-P's national network color television and magazine advertising. 'ol-ast year Georgia-Pacific distributed over eight million pieces of colorful sales literature and most of it went through our retail dealers," White said.

Wilmars, Inc. of Son Jose to Liquidote

The owners of Wilmars, Inc., 1260 East Santa Clara Ave., Sarr Jose, have announced plans to liquidate the business by March 3I. Del and Carl Travis started the operation during 1947, but there had been a lumberyard on the same property for nearly 50 years. Carl Travis, one of the first dealers in the area to recognize and capitalize on the potential of the remodeling and do-it-yourself market, cited leasehold difficulties as the principal reason behind the liquidation. After winding up the financial affairs of the business, Carl and his dad plan to devote their time to developing some of their property south of town.

INDUSTRTAT CRATING MATERIALS Cuslom Milling lndustriql Cut Slock Decking Storter Bosrds

WAInut 3-1264

€l,ASSlFlED ADVERTISING-Posifion Woted i2.O0 pcr line, minimun t4.5O. All orhcr $3.0O per linc. minimum g6.OO. Two lincr of qddrcr (your oddres or our box numberl .ounl or one linc. Cl6ing dof. for copy is rhc 2oth.