Hot ltem For Spring Sales!

New P. E. l. Wood Bricks Solve Builders' Problems

If it is a beach cabana, luxury home, or a hunting lodge inland, one of the newest products for major distribution in the California area has the answer to the builder's problems.

PEI Wood Brick, Inc., represented by Irv Winger, 5438 \\r. 104th St., Los Angeles, is presenting the new product. ,It is one of the most exciting items on. the commercial or 'oDo-It-Yourself' building scene in many years.

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PEI Wood Brick is the answer to beauty, comfort and quality needs of the most discerning handyman or builder. New in national trade, wood bricks utilize the versatility, strength, natural charm and beauty of wood under a new set of engineering methods invented in Chile less than five years ago.

Bill Grim Inc. of Wichita, Kansas, widely known for their efiorts to bulld free enterprise throughout the world, brought this patent to the United States. PEI Wood Brick won honors by being named among the Top 15 New Products listings by Building Products Magazine.

The bricks are manufactured by PEI Wood Brick Inc. of Wichita, with planing and finishing mills at Eureka, Calif." near the redwood forests which provide wood for making the bricks.

For the ooDo-It-Yourself" builder, a new partition, set of planters, room dividers, fence, or even adding a rorrm to the house can be done as easily as putting together a s:t o{ children's toy Lincoln Logs. Results glamorize a home.

Built-in styling with the warmth of Redwood

o AllDt0 VENTltAIl0ll at no extra cost. Eliminates problems of condensation, moisture, and paint peeling, keeping customer callbacks to a minimum. Saves your valuable time. This "silent sentinel" provides NATURAL VENTILATI0N 365 days a year.

o Ui{LIMIIED MARKEI due to low cost and high quality. Helps builders sell homes! Perfect for the do-it-yourselfer. G'et into this profitable business now!

o AIIDS "CURB APPEAL," giving the distinctive touch that helps sell homes.

o 0UAtlTY EUILT of lifetime Redwood. Rugged construction. One inch or thicker lumber throughout, even on louvers. All edges beautifully rounded. These symbols of a better-built home sell themselves!

C0ilPtITEtY ISSEMBIID, all in one carton, easy to stock and sell !

o UtATlttRUAllES-A complete line of standard and deluxe weathervanes gives you a double profit on every sale.

. UODERil MERCllAlllllSlllC provided at no cost. Folders, stuffers, ad mats, radio commercials, and advertising at local and national levels.

tmtmtArE DEUVEnY Fnon sT0cK

This exciting new product is precision-planed to finish tongueand-groove fittings both top and underside. It features double-end matching for perfect sealing and finish on all sides.

Only tools needed to construct an entire home of this nerv product are a hammer, nails and a saw.

To the builder-contractor, PEI Wood Bricks mean ready buver acceptance for beauty and warmth. The material makes for smaller investment, less waste, saves time and money, cuts construction time two-thirds, and provides more quality at less cost. One experienced carpenter can build a home in its entirety.

Tests show home construction with PEI Sflood Bricks exceeds maximum standards set by FHA. High racking load resistance, resistance to heat loss and air and water infiltration. as well as insuldtion qualities bettering a l2-inch brick wall, and a sound transmission rate lower than standard wall construction are among attributes of this new material.

Irv Winger, West Coast factory representative, points out that in Chile following recent earthquakes, PEI Wood Brick homes were the only ones left standing.

The new product already is being used in many parts of the United States. Widely circulated news recently showed a particularly new use of the wood bricks. They were used in construction of the Viking Sequoia Sauna Bath rooms in the New York area. This story was a part of Li{e Magazine in the January 18, 1963, issue.

According to Mr. Winger, distributorships are available in some areas of California, Arizona and Nevada. Full information can be secured by contacting or writing PEMood Brick, Inc., Vest Coast office at 5438 West l04th Street in Los Angeles, Calif. Their telephone number is SPring 6-2594.

Redding Mon Heods New Forest Industry Group in Cqlifornio

William Beaty of Shasta Forest Co.. Redding, has been named chairman of the newly formed California Forest Industries Committee. The committee is an affiliate of American Forest Products Industries, national sponsor of forestry and forestry education Programs.

James D. Bronson, AFPI President, said Beaty also will serve on AFPI's National Council of Forest industry leaders concerned with the forestry resource.

Bronson announced other members of the California committee as follows: Bernarr Bates, California Redwood Assn., San Francisco; Howard Blagen, American Forest Products Corp., San Francisco; Ray Crane, Crane Mills, Corning; L. Frandsen, Southern Pacific Co., San Francisco; Warren H. Goldsmith. International Paper Co., Weed; Eugene Ho{sted, Arcata Redwood Co., Arcata; N, B. Livermore, Jr., The Pacific Lumber Co., San Francisco; Grant Potter, Sequoia Forest Industries,. Dinuba; Paul E. Shively. Fibreboard Paper Products Corp., San Francisco; Conrad Speidel, Crown Zellerbach Corp.. San Francisco; H. K. Trobitz, Simpson Timber Co., Arcata; George Van Gundy, Koppers Co., Inc., Los Angeles; Bernard Vaughn, Union Lumber Co., Fort Brage; Roy B. Wagner, Masonite Corp., Ukiah.

Longlime Sowmill Closed

One of Lane County's (Oregon) long-established sawmills discontinued operations on March 29. Officials of Giustina Bros. Lumber Company, Eugene, announced that the firm's main sawmill will be shut'down permanently. A plywood plant, and a smaller stud mill will continue to operate.

Ehrman Giustina, one of the partners, said competition from Canadian imports, higher taxes, plant obsolescence, and air pollution regulations were all factors in the firm's decision to close down the mill. Approximately 35 employees were affected by the shutdown, but management expressed hope that some of the men could be absorbed into other phases of the firm's operations.

The first Giustina Bros. mill was established at Dexter (Lane County) in 1923, by Ermino and George Giustina, brothers who came to America from Italy. The present partners are brothers Ehrman, Nat and Gregory, and their uncle Ansel.

Ehrman Giustina notes that the closing follows a trend being experienced throughout Oregon, Washington and California.

"It's the Canadian import situation that is the thorn in our side," Giustina declared. In 1948, Canada had 3 percent of our lumber market. Now the figure is right around 16 percent."

Giustina said the firm has been relying on federal timber sales for about 60 percent of its log supply in recent years, and utilizing its own holdings for the other 40 percent.

With the closing of its main mill these percentages will be approximately reversed, he said. The company plans to continue cutting its own timber on a sustained yield basis.