lmporting Company Appointed

Announcement was made last month by Frank M. Rawolle, president, and W. A' "Bill" Howe, vice-president, Mahogany Importing Co., South Pasadena, Califor' nia, that the wholesale distributing concern had been named exclusive sales agents for Arnerican Walnut Company.

Their broad territory will include the states west of the Mississippi, plus several states east of the river and including a number of Canadian Provinces. This assures the many customers of Mahogany Importing in all areas of the 'West of a steady source of supply from another of the many mills, foreign and domestic. who release through the South Pasadena firm.

The American'Walnut Company, Kansas City, Kansas, is the world's largest producer of walnut sunstock blanks; they ship virtually to every United States manufacturer, and are the suppliers to the Ca' nadian Arsenal and many other foreign countries. This specialty is in addition to the millions of feet of walnut lumber man' ufactured for the markets of the world.

According to Robert Bolon, executive vice-president of American Walnut, the firm's mill and equipment has been completely rebuilt since 196I. New equipment includes a six-foot band mill and automatic carriage and a unique steaming process with complete control of heat and humidity which produces a uniform rich color without heat damage to lumber. Use of short and rough logs in gunstock production leaves only the best logs for lumber production, it was stated.

This complete operation, including the modern Moore Dry Kiln with a capacity of 250,00C1t, is in the capable hands of Max Jessen, general superintendent. Max, a native of Denmark, takes old world pride in seeing that every item shipped is of the finest quality; that is why he has been with the manufacturing concern for more than 38 years, advised Ralph Perry. president of American Walnut Company.

The Mahogany Importing Company is well qualified to present a firm with such a wide scope, according to president Frank Rawolle. His firm was organized more than 20 years ago by key executives, and around the facilities. of Cadwallader-Gib' son Lumber Qompany who specialized in the distribution of Philippine hardwoods in the United States in the early 1920's. President Rawolle has been identified with the firm since 1955, having previously served with, and helped establish the Bislig Bay Lumber in the Philippines, owned by A. Soriano, y Cia, where he spent more than l0 years following the close WWII.

Bill Howe, vice-president of the progressive wholesale hardwood concern, is a veteran in the distribution field. He has been active with Mahogany Importing since 1960 and has a background of more than 26 years in the distribution of hardwood lumber. He is assisted by Robert E. ooBob" Crotty, who is in charge of the domestic hardwood division. Bob also is long on experience having started his career in 1936 with the Western Hardwood Lumber Company in Los Angeles.

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Tornorrow They're Your Grr:storrters

The biggest, broadest advertising program in the hardboard industry sends them right to you! Tells them you're the man to see for genuine Masonite products!

Get aboard for sure profits. Identify your place of business as the source of these widely advertised Masonite hardboards. Tie in with your own local advertising. Use Masonite sales aids, displays and the Masonite DSC home improvement program.

Always look for this trademark on ihe hardboard panels you buy: it says this is genuine Masonite hardboard, lt's wood-made-better,,, made through the exclusive explosion process lor unequaled strength, smoothness and uniformity.

Make certain you have ample stocks of Masonite products. For quick service, call your Masonite representative or write Masonite Corporation, Dept. CLM-5,2500 El Camino Real, Palo Alto, Calif.

Masonite's broad, national advertising program tells all your prospects to check the Yellow Pages for your products, service and counsel.

L. A. Hoo-Hoo Honors

Sixty-five golfers turned out {or a windv day of golf at the Calilornia Countrl Clulr in North Whittier. and 87 memlrers showed up for dinner and the Old Timers Night, when Los Angeles Hoo-Hoo Club $2 made a day and a night of it on March 15. Golf trophy winners were: low gross.

Voelzke; low net, Chuck Lacey; lst flight -Jim llossman; 2nd flight-Ernie N{atthes (lst low) and Joe Hall (2nd low); 3rd flight-Chuck Lacey; low guest-Bill Rau; and low kitten-Mike Bivens.

Jerry Hyink who had two legs up on (Continued, on Page. 48)

Rnprnonnting, McDONALD CEDAR PRODUCTS, [TD.

* * * 'll/L"LooL O,/y

TAMFORD CEDAR, LTD.

TUMAC LUMBER CO.,INC.

TRUCK AND TRAILER RAIL L.C.L.

WESTERN RED, INCENSE

ALASKA YELLOW, FOU N DATION CEDAR FENCING (all patterns)

Oakland Hoo-Hoo Club 39 has taken a cue from Hugh Hefner, the highly successful publisher of PLAYBOY MAGAZINE, hence the theme of its 3lst Annual Reveille-"The 1963 Playgirl Revue.' This year's big Reveille will repeat at Castlewood Country CIub, Pleasanton, on May 17. Golf, as usual, will precede the evening's festivities, starting time 9:09 a.m. on Castlewood's lush lower course. The thirsty gol{ers and less athletic types will join {orces at 6:09 p.m. for cocktails. followed by a big steak dinner, golf awards and the show.

The show? Well, now, let's take a peek at what we see on entertainment chairman

Vic Roth's desk: o'The Hoo-Hoo Playgirls, lovely chorus line to open the show with their 'That's Entertainment' numberfirst time for Hoo-Hoo audiences. Ben Wrigley, a top comic and master of ceremonies, {eatured