Rogge Lumber ls Geared To The California Markef

to supervise your own crew is the key to quality and efficiency, Rogge believes.

Backed now by owning his own timber, which he runs through his sawmill, Rogge buys logs at private and government sales as well as rough cants for resawing and planing. Like everything else in the Rogge Lumber operation, timber and log supplies are geared to giving the California lumber customer a reliable, continuous supply of what he wants when he wants it.

Output at Rogge Lumber is largely in dimension with emphasis on specialized lengths. The largest percentage of Rogge Lumber Company cut moves into Southern California.

Customers and other mill operators inspecting the Rogge Lumber plant with Ken Rogge are irnpressed immediately by his constant supervision, interest and effort to improve quality and efficiency.

Ken Roggs, standing at head of long table of Rogge produced lumber ready for shipment bY barge to California. The smile comes, Ken saYs, from the guaranteed "drY ' climate" because everY piece is produced under cover and stored in this 70,000 square foot building before shiPPing. Makes demand {or Rogge lumber very good, too, according to Dant & Rus' sell. Portland and Art Neth, Southern California reoresentative.

They talk most of all, however about looking down an aisle with several million feet of lumber under nearly two acres of covered storage space. Here, after end-sealing with a wax base paint, Rogge lumber is kept dry for shipping completely protected from rain and dirt. Even lumber waiting for loading on the dock is under cor-erl

Ken Rogge quietly points out the ease of handling and greater efficiency for customers using Rogge "dry storage" dimension lumber. It is one of the things he says with confidence since Rogge Lumber Company has the only storage facility on the Pacific Coast large enough to keep both plant and production "out of the mud." So, it is not difficult to understand why Rogge, Art Neth and Dant and Russell all confidently make the point that Rogge Lumber is more than just a little "better."

One of the many "better" things about

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II ROOFS FOR VACAT'ON CABINSI

CALIFORNIA DOOR COMPANY 4940 District

Los Angeles, California laol 37th St., Sacramento, Cal. 582 Stockton Ave., San Jos€, Cal. lOOO E. Channel St., Stockton, Cal.

BUILDING MATERIALS DISTRIBUTORS 1855 Cherry Ave., Fresno, Cal.

REMMEL V. GUNTHER 8075 Balboa, San Diego, Cal.

THE E. J. BARTELLS COMPANY

1203 W. College, Spokane, Wash. 1212 6th Ave., S., Seattle, wash. 678 East 1lth, Tacoma, Wash. 7O3 N. Central Ave., Medford, Ore. 524 N, Tillamook St., Portland, Ore. 375 W. 4th, Eugene, Ore.

TRI.COUNTIES PLASTICS

21829 Barton Road

Colton, California

Rogge Lumber is the steady, dependable, year around water shipping schedule. Sturdy, ocean-going barges with cranes permanently mounted on both ends provide efficient and quick loading and unloading. \fith capacities of 2,500,000 feet of lumber, these barges loaded with Rogge lumber are moved by tugs of the Puget Sound Tug and Barge Co. in just five days to the southern California market. In nearly two years experience, water shipment by barge has proven to be more dependable as well as more economical than other conventional forms of transportation.

When asked how he came to choose Bandon in Coos County, Oregon ten years ago, Ken Rogge came back with his usual matter of fact, direct answer, ool liked the looks of the coast here and I thought that opportunity was here." There's more to the story'of Rogge Lumber Co., however, than its 46 year old manager indicates in that statement.

Long ago, you can sense, Ken Rogge made up his mind that he liked lumber and lumbering; that he'd train himself for the {uture by hard work and a wide range of experience; and that he could do his best work and achieve the satisfaction a real "builder" desires by owning and building his own lumber operation. If you followed Ken Rogge from the age of 16, you'd travel through the forests and mills in Michigan until during World War II when Ken Rogge ran a mill in Alaska. To check on the appeal of the Pacific Coast, Rogge worked in a mill in Chehalis, Washington for a short period after his Alaska stint. Then followed a five year period managing a hardwood mill in Michigan for the Edward Hines Lumber Company. Then-next the building of the first Rogge Lumber Company mill-and now the new Rogge plant on a site unsurpassed on Oregon's coast,

Two names associated with Ken Rogge are synonymous in southern California lumber sales (and have been for years). The names: Art Neth and Dant and Russell. Art Neth started to build his knowledge of saw milling and the lumber market in Portland not too many years after Dant and Russell first began. Widely known throughout Southern California, Art Neth joined Dant and Russell in Los Angeles in 1943 and handled all sales since 1945. Neth built the D and R Southern California branch to one of the largest in the United States. Credited with a keen, penetrating knowledge of market conditions, Art Neth is now Dant and Russell's Southern California representative, operating as A. W. Neth Lumber Sales.

Dant and Russell, Inc. maintains general offices in Portland and has continued worldwide operations as well as dometic rail and water operations. D and R, working with Ken Rogge as his sales agent, has sparked a sharp upturn in the water shipment of lumber to Southern California. With Rogge Lumber Company accounting for a major portion, estimates made here recently indicate that Dant and Russell are now selling and shipping to Southern

Potlolch Estqblishes lndustriol Morketing Division

Formation of an Industrial Marketing Division oI Potlatch Forests, Inc., has been announced by Leonard K. Floan, Vice President, Lumber and Wood Products. Division Manager will be Harry L. Grove, Tacoma, Washington.

The new division will market cut stock produced at the Lewiston, Idaho, mill and Southern pine cut stock from the BradleySouthern operation in Warren" Arkansas.

California 60 million feet a year of Oregon lumber.

Art Neth says it something like this: "Take a better lumber product like Ken Rogge cuts, the 65 years of experience and ingenuity of the Dant and Russell organization, plus the Southern California market and you can't tell how high we'll go!"

It will also sell the Company's full lumber and plywood line to industrial accounts and will function as a wholesaler of lumber and plywood products.

Grove, a graduate of Iowa State lJniversity with a Bachelor of Science degree in forestry, began his career with the AllWood Manufacturing Company, where he served as general manager in charge of sales, procurement and manufacturing.

He joined Weyerhaeuser Company in 1949 and handled industrial accounts for wood products in the Midwest. He was appointed Manager of the Industrial Wood Parts Department in 1956 and was responsible for selling cut stock produced by Weyerhaeuser Company and contract suppliers. The department, renamed Industrial Fabricated Products early this year, also carried on a wholesale business in these products.

Grove will be headquartered at the newly-established division office in Tacoma, Washington. Industrial sales representatives within the division are: Jack R. Eggan, Minneapolis, Minnesota; Roland S. Rehm, Glen Ellyn, Illinois; and Robert E. Shaffer, Bethel, Connecticut. John L. Hedden will be sales service supervisor at the Tacoma Office.

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