STR,ETCHES IIED\/IIOOD DOLLARS

WFrom the Noyo file of Redwood building materials. here is Novo Santa Rosa@. an especially economicai and versatile pattern ideal for both remodeling and new homes.

d makes it

Noyo Santa Rosa stretches redwood dollars because it utilizes a thin L5/32" reversie batten in combination with standard %" boards. This special thin under-batten possible to couer rnore ared per board foot.

Y01|R CUST0iIER$ lnt PRE. s0t0 BY cRA ]{ATt0t{AuDs

To help you sell more Redwood, Union Lumber Co, sponsors national advertising in leading consumer magazines and architectural journals through the California Redwood Associaton. A variety of sales aids including newspaper ad mats and literature are available for your own local tie-in promotions.

The pattern handles easily and has all the long term economy features of fine Noyo Redwood.

For use either as exterior rid!.g or as interior panelling, Noyo Santa Rosa is available with one side smootlii surfaced and the other handsomelv rough Factrisawn@. Noy-o Factrisawn holds stains and otLer penetrating finishes up to twice as long as smooth surfaced woodl Left u!finished, it resists weathering and hides the scars of hard use.

Noyo Santa Rosa comes carefully packaged ftom the mill-to gtgv fresh and dry in transit,huring storage and at the job site.

Order now through your nearest Noyo source or contact us direct.

Conplete sales support for this full line of quality wood products

DIMENSION and BOAB'DS

Weyerhaeuser Edge-Marked, KilnDried lumber in a wide range of species, sizes and grades.

Wood Siding

Bevel, Drop, Dolly Varden, Board and Batten a full range of patterns in many species. "Primewood" performance-guaranteed, factoryprimed siding.

SPECIALTY a,nd FINISII

Nu-Loc made-to-measure and endrnatched lumber, gutter, door jamb sets, mouldings and trim, flooring, fencing, ceilings, beams and decking.

Softwood Plywood

Plyscord sheathing, sanded, 2.4.1, Texture 1-11, decorative and specialty DFPA tested West Coast plywoods for interior and exterior uses.

PANEL PR,ODUCTSI

Plain and patterned hardboards with prefinished or primed surfaces, Versabord for underlayment, Timblend for cores and low-cost utility Ply-Veneer panels.

S|OFTWOOD PANELTNG

Douglas Fir, Western Red Cedar, West Coast Hemlock, White Pine and Ponderosa Pine lumber paneling in varied patterns and widths.

IIAn,DWOOD PANELING

Prefinished hardwood paneling including luxurious 7 /L6" Craftwall in 14 beautiful tones and new Forestglo in 9 distinctive finishes.

Ask Ken Rogge what it takes to build a million plus board feet a month operation in ten years from scratch out of a small saw mill in the woods. The answer, direct and straight, from an operator who started working in a lumber mill at 16, is typically Ken Rogge: "Understand thoroughly every job in your plant and hire dependable, competent workmen."

Supplying California markets more than 3 million board feet regularly every month from the only o'completely covered storage" on the Pacific Coast, the plant is geared to the particular needs of the California market. Loaded barges leave the covered dock at Rogge Lumber at least once a week and head south half an hour later on the Pacific to California. After frve days on the Pacific, the two cranes mounted on the barge are lifting and swinging lumber to the docks ready for Southern California customers.

Joining Ken Rogge in making water shipment of lumber from the Port of Bandon a volume factor in the Los Angeles and San Diego areas are two substantial and long established names in California lumber merchandising-Art Neth, A. W. Neth Lumber Sales and Dant and Russell, Inc., Portland. Neth, southern California representative for D and R (selling organization for Ken Rogge) can point to an outstanding achievement in building Southern California sales of dimension lumber for Dant and Russell to a new peak.

The real story here, however, is Ken Rogge and what he is doing. That efiort reached a peak almost two years ago when Rogge moved his resaw and set up a planing operation into a two acre enclosed plant alongside U. S. Highway l0l on the Coquille River. Rogge puts it this way: "I simply got tired of working in the mud!"

That was the motivating force behind the new Rogge Lumber Company plant. Operating one to one and a half shifts, Ken Rogge employs 42 including his sawmill operation 5 miles south of Bandon. logging crew and trucking operation. Rogge uses no contract operators, hires nothing done on the outside. Being able