FOR,R,EST VY. VYILSON

P.O. BOX 114 SAN MARINO. CALIFORNIA SYCAMORE 9-5744

Weekly TV Series Promofes Building

"Building America," a new half-hour filmed weekly TV program series of great importance to lumber manufacturers, retailers and woodworkers, will make its debut in 200 cities starting this spring. It is designed to be the multibillion dollar construction industry's best foot forward on television. The pro[Iram, consisting of four features and an interview with an industry expert, is nationally distributed by the Public Service Network of Princeton, N. J., and coordinated by The Producers' Council in association with the National Retail Lumber Dealers Association, the National Association of Home Builders, the American Institute of Architects, and others.

The opportunities for the lumber and rvoodworking industries to benefit from increased spending on building and modernizing is, of course, obvious. By presenting new ideas, developments, and products, the show will appeal not only to the general consumer, but to industrial consumers, architects, engineers, contractors and dealers. The concept of obsolescence, so long used to increase automobile sales. rvill be stressed in the program to stimulate the use of lumber and wood products in new building and modernrzlng.

Four one-minute periods in each program are available for purchase by local advertisers from participating TV stations. These offer an unparalleled opportunity for building supply dealers, as rvell as builders and home improvement contractors, to reach a prime TV time period audience especially interested in building and improving homes, schools. churches. factories. offices and other structures.