WE'RE

INDEPENDENT... AND WE TIKE IT THAT WAY!

We don'f ioin 'em so we never ever hqve to lick 'em. We believe in complete ond obsolule independence lo recommend for eoch cuslomer's individuol needs. We olwoys pul the r.ight brond in just ihe right ploce, never ploy fovorites, never furn our selling g,ome in,lo o lug of wor. Noturolly, ofter 40 yeors of deoling with fhe yo'rds ond fqbnicotors of Soul,hern Colifornio, we've developed top suppliers, good mill sour"ces, ond q lol of friends. But it's our speciolized exper.ience, combined with our independent positi'on in the morket, thot poys off in double osseis on your cost sheefs.

SERVICE (INDEPENDENI AND IMT\AEDIAIE)

On the best in plywood, Simpson boord, Formico, Mqsonite, Brond Products, Acousticol tile.

lifornia el0Veneer

955 South Alameda Street llembcr of Notionql Plywood Distributors Association

YAR,D FORENfiAN SCHOOT FIETD TRIP HOSTS

Tuesdoy, April

Los Angeles, California TRinity ooi7

(Continued from Page 16) flat bed, exclusive of driver's wages which average an additional 5c per minute, or $10.20 and Et9.8O, respeciively, per hour.

Ob.viously, selection of the correct-size truck is high on the list toward achieving reduced operating .*p.r.ei.

Mr. Metz reminded the group that drivlrs -are a .,rery important member of each organization-for his contait with the firm's customers is second only to that of the salesman.

He urged supervisory personnel to regularly review courtesy rules with the drivers and to impress upon them the importance of appearance, both with respect to person ano equlpment.

Mr. Travis stated that preventative maintenance will also substantially contribute toward lower delivery costs and he suggested that yard foremen personally drive each piece of equipment at least once a week as added precaution against possible mechanical failures.

Except in very unusual cases, Mr. Travis and Mr. Metz urged adherence to a planned delivery schedule, noting that such a practice has long been followed in related industries.

Of great value and interest to members of the class was the field trip to leading Marin County and San Jose firms where each had an opportunity to observe in practice the practical principles which had been discussed by instructors during the classroom sessions.

Training sessions, such as the Yard Foreman School, are regularly sponsored by the Lumber Merchants Association of Northern California and have as their objective to provide member industry firms with well-trained personnel, which, in the words of an instructor, is the 'ibest weapon against recessionary and competitive conditions."

New Rerqil Ycrrd Slored to Open clt Forestville

Guerneville, Calif.'- Howard Evans, whose mill on Highway 12 at Pocket Canyon has operated successfully for several years, including during the current business recession, announced last month that he has taken the first step toward expanding his operations by securing a lease on the retail lumberyard at Forestville which was recently operated as Holiday House and was formerly run for some years by Ted Goldbeck.

Evans, who had to halt his mill oDerations temporarily during the heavy March rains, opened a retail yard last Fall in connection with'the mill. At the same time. he added a planer to augment his production output. With the Forestville retail yard, he expects to reach a larger trade and in the second yard will have large, under-cover storage for surfaced lumber and a more central location for the convenience of truckers.

Ssn Fernqndo Deqlers to Dine

The San Fernando Valley Lumbermen's Group of the Southern California Retail Lumber Assn. will hold a dinner meeting, Wednesday, M"y 28, at The Good Wife, Encino, at 7 p.m. All Active and Associate members are welcome. Business will include election of directors to the SCRLA, and the industry movie, "The Economy of Motion," will be shown.

SCR.LA luncheon Meeting

The next regular luncheon meeting for o!\rners, principals and key personnel of retail lumberyards in the Southern California Retail Lumber Assn. will be in Conference Room No. 4 at the Biltmore hotel. Los Angeles, on Tuesday, May 13, at noon.

Goliforniqn Mqkes Office

The 21st Class of the John W. McClure School, Memphis, Tenn., of the National Hardwood Lumber Assn. has elected its ofificers. Treasurer of the current class will be George O. Baker, Santa Ana, Calif.

New Member for the IHPA

The Transpacific Transportation Co., San Francisco, is a new member of the Imported Hardwood Plywood Assn' , -- .,\

RRIC ol Ukioh, Moy 23-24

The Redwood Region I ogging Conference, to be held at Ukiah May 23 and 24, is the oldest regional logging conference in the country, according to Conference President George Stoodley. The conference was started by Emanuel Fritz in February- 1936 and has been held annually since then, except for a three-year break during World War II. Fritz is still active in the conference, as secretary-manager.

The Redwood Region Logging Conference, attended by loggers, foresters, lumbermen and equipment dealers, is organized for the purpose of improving forest and logging practices in the redu'ood and Douglas fir forests of northwestern California.

The first redwood logging conference was attended by only 50 or 60 people, Fritz remembers. Since then it has grown to an annual registration of over 500 persons, with many more attending without registering.