ALil1{A1{ ACKII{ tUfrIBER CO., IJ{C.

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Douglos Fir Ponderosq, Pine lumber & Lumber

frlorch Construclion !t3.4 Billion

The dollar value of new construction put in place rose as usual in March to approximately $3.4 billion, bringing the first-quarter total to $9.7 billion-a little above the total for the frrst quarter of 1957, according to preliminary estimates prepared jointly by the U. S. Departments of Commerce and Labor. The physical volume of new construction for

solid PHIIIPPINE MAHOGANY

COI{CEIIIRAIIOII YARIIS

Associoted Woods Products

the first quarter, however, probably has not risen over the same period of last year.

Private construction outlays in the first quarter of 1958 were unchanged from the comparable quarter of last year, with residential building accounting for the same proportion of the private total in both periods.

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An effective display of Western Red Cedar beveled siding, ideal for home-planning departments and show rooms of retail lumber dealers, can be prepared in 10 minutes with a kit now available from the Western Red Cedar Lumber Association. The kit is made to utilize the NRLDA display panels already in use in thousands of lumber stores throughout the United States. It includes six full-width sections of cedar siding, each finished in a different way, and three colored photographs showing interior and exterior uses of America's favorite side-wall material, plus attention-compelling display lines and ".opy" cards. Everything is punched for easy mounting with clips which are a part of the kit. Two metal baskets are provided to hold literature giving further information on siding.

"Many lumber dealers appreciate the value of good displays but lack the time to make, their own and' hesitate to spend the money that a display designer would require," says Arthur I. Ellsworth, secretarymanager of the Western Red Cedar Lumber Association. "This kit gives the dealer everything he could get from a professional designer, at a fraction of the cost. The only tools he needs to prepare the display are his fingers, and he need not letter a single line unless he desires to post prices."

Only cost for the kit is $2, to cover the expense of handling and mailing, Ellsworth said. Kits are available from the Western Red Cedar Lumber Association, 4403 White-Henry-Stgart Building, Seattle 1, Washington. NRLDA display panels usually measure 3Ox8O inches and are made of two sheets of oerforated hardboard placed back to back, with spacers between, in a frame mounted in a rack which permits the panels to swing or slide out freely.

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