Fqctories ond Temples

Some of the finest bits of philosophy on the subject of business that have ever been given the Amefican nation came from that quiet little man, President Calvin Coolidge. Take this masterpiece: "The man who builds a factory, builds a temple; the man who works there, worships there; and to each is due, not scorn and blame, but reverence and praise."

It was Coolidge who said that. He also said: ,,The measure of success is not merchandise, but character."

In those brief sentences the quiet little man who was President, but who would not run again, gave to thinking business people some fine thoughts to apply to their activities.

An Editorial

"I do criticize those sentiments held by so many,', he also said, "in all too respectable quarters, that our economic system is fundamentally wrong, that commerce is only selfishness, and that our citizens, holding the hope of all that America means, are living in industrial slavery.,' Reading and studying such fine thoughts enlarge the opinion of the average business man concerning Mr. Coolidge. He was indeed wise.

Oprimism Voiced for Future t 958 Home Building Outlook

Homebuilding will continue at a high level during l95g ln splte ot varlous cross-currents in our economv. Walter E.. Hoadley, J_r., treasurer of the Armstrong Cork Cbmpany, said at the 1lth annual convention of w[olesale disiributors of Armstrong building products. Mr. Hoadley said that when the still-growing home-modernization market is added to new housing, the home-building industry can be optimistic about the balance of this year. He stited that new--ho_me-building has been showing an irregular but gradually rising trend since reaching a-low point-early last year.

"Repair and moderinzation work continues to be very 'big' business and is still growing, although at a slower rat-e than in recent years." he said.

"The financial roadblocks to building expansion have been.lifted.at least partially and many g-overnment leaders are determined to bolster homebuilding. The money and credit factor constitutes an important 'plus', in the building outlook for the period ahead," Hoadley said.

"A mounting roadblock to expansion in home construction lies in the absence of an inexpensive device to handle the trade-in house problem. With high home ownership across the country, more and more people who are interested in a new house face the problem of disposing of an old one. llowever, to trade in a house is still a very complex and expensive process."

While they will have little effect on 1958 home-building activity, Mr. Hoadley said that there are many new developments in homebuilding on the horizon. He cited new materials and methods of erection as samples.

New News R.eleqse for Deqlers

Minute Man News Release No. 28, which is intended to stimulate increased demand for new homes and home improvements, is based on the assumption that the shortage of mortgage money already has disappeared in your locality. If money is still tight, you will not want to issue this release, reports the National Retail Lumber Dealers Association.

Buyers are dernanding ;ed'wood bevel slding

Always a favorite for traditional homes, bevel siding is today finding equal favor in contemporary designs. And the discriminating buyer-architect' contractor or home owner-has learned to specify "CRA Certified Kiln Dried" redwood. No wonder alert retailers feature a complete stock of this grade-marked, trade-marked redwood lumber-processed by these CRA member mills: