Sterling's Sontq Rosq Yord First Colifornio Deoler to Receive Georgio-Pqcific's Pqckcged Fir Finish

Dealer Herb Latell, manager of the Sterling Lumber Company, Santa Rosa, became the first dealer in-California to stock the new packaged Dougla"s fir finish produced by Georgia-Pacific's Toledo, Oregon, sawmill. The car of C&Btr. VG Douglas fir finish arrived at the Santa Rosa yard on March 20.

Georgia-Pacific Corp., in offering this extra service, scored another first in the merchandising of lumber. Besides cutting handling costs, the package is also a silent salesman with its colorful three-color end-labels giving both size and grade.

The package is also moisture resistant, being formed of heavy kraft with plastic film and completely heat sealed on top and ends.

Thus lumber stays dry and sawmill fresh right up to its installation on the job. Being completely waterproof, the package is also suitable for outside storage.

Bcouti{ul ncw Sonfq Rorq yord wor complqfcly rcmodelsd lort Fqlt. Ncw rlorc-fronl qppdl. to wolk-in trodo or wcll or conlrqclor (urlomq..

Full details of the new packaging and methods of handling were shown and described in the company's Backcover advertisement on your April 15 copy o,f The CALIFORNIA LUMBER MERCHANT.

In addition to straighf carlgads, the packaging treatment allows the shipping of green commons and cedar shingles right in the same car with dry uppers.

CUSTOA{ER'5-EYE VIEW of ncw Slqling rhowroom; cx@llcnl lighiing, onglcd irlond dirployr ond chckoul counlq qt fqr rGor oro fdturo. of tlor.. D4lcr Lqlcll oddcd fifc to rhowrom by oreful rclclion of colqr, ffoqing qnd ure of wood. All m{chondi.. i..iihr bin.toggod o. lndiYiduolly pricc.loggsd

Dow Hos New Pob-fype Bullding Movie Subiecr

Increased construction of large, industrial pole-type buildings is opening up new business for the building materials dealers because these structures recuire materials that these firms normally handle. To help infbrm customers about pole-type construction, The Dow Chemical Company has produced a new l7-minute, l6mm color and sound film, "Twice for the Nloney."

This movie shows a huge industrial building under construction and many examples of industrial applications of pole-type construction. Building materials dealers can use the film to explain pole-building features to architects, con- tractors and industrial customers ket for new buildings. who may be in the marDow Chemical Company,

The film is available'from The Midland, Michigan.

Hoyword Buys Industriql Pork Sire

Costa Mesa, Calif.-Hayward Lumber & Investment Co. has purchased a 38-acre site for an industrial park on the north side of Talber avenue just west of Bristol street. Construction on the first of several plants to be located in the park was expected to start soon, according to Bud Hayward of Tustin, a principal of the company. Cost of the property was about $250,000.