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Offers Losting Beouty Ond Protection For Your Customers

... increqsed soles ond profits lor you

New Colorberlor Proce:r (NCP)-an exclusive Johns-Manville research development builds color beauty and improved product durability into the sidewall. Colors are locked into theasbestos-cement surface. NCP colors last a lifetime, do not fade or wash out.

J-M's new Colorbestos Sidewall also adds style and protection to new homes as well as older houses. Homeowners appreciate the long life and low maintenance cost of Colorbestos Sidewall. It saves the expense of painting every few years. It is fireproof and weathcrproof, won't rot or decay.

Colorbestos Sidewallused fornewhome construction or remodeling older houses means more business and profit for you. Take advantage of the increased home building activity to boost your Colorbestos Sidewall sales.

Johns-Manville is telling the Colorbestos Sidewall story to your customers and prospects in leading national magazines such as Life, This Week, Saturday Evening Post, and Better l{omes and Gardens. Home buyers and home remodeling prospects know Johns-Manville has a full line of top quality building material products Capitalize on the recognized value of the Johns-Manville name.

For complete details, see your JohnsManville representative or write to: Johns-Manville, Box l I l, N. Y. 16, N. Y.

Colorberlor Sidewcll applied over J-M insulating Shingle Backer provides a deep horizontal shadow line that gives added distinction and character to the entire sidewall. Shingle Backer also provides additional insulation and muffies outside noises.

Lumber Executives to Fight Southern Pocific Freight Rotes

II{ESE OIHER JOHNS-MANVILLE BUITDING MATER,IATS INCREASE SAIES AND PROFIIS FOR YOU

Seol-O-Mofic@ Shingler, the only self-sealing shingle proved on over 300,000 homes. Resists wind, rain, hurricane. Saves costly roof repairs. Attractive colors and blends.

Pre-Prlned Flcxboord@ comes : to job site ready : to take any paint. : Large-size I building sheets ideal for board and batt€n construction. Fireproof and rotproof.

fcrrofero Vinyl Asbestos Floor Tile keeps its "first day" beauty. Easily kept spick and span, it has great appeal to homeowners.

to 30% on lumber and lumber pro- Freight-rate cuts up 3O/o and lumber procts inoving into tire states of California, Ore^gonand .ironn effeitive l\Tav 20^ were announced bv the Southern ducts moving t Arizona, effective May 20, were by Sout Pacific R. n. tne new rates for lumber from Oregon and California into Arizona will meet truck tariffs for minimurn carloads of 40,000 pounds, said W. G. Peoples, SP's vicepresident of traffic. Lower incentive rates for carloads of 60,000 and 70,000 pounds will bring additional savings to shippers.

R.aai.rg, Calif.-Thirty lumber compaqy executives from Northern- California met here April 16 to plan a fight against the Southern Pacific Railroad's proposed freightrite reduction, which they said would give Oregon shippers an advantage.

"We're p"lenty mad about it," {illiam Corrstans, sales- plenty it," {illiam Constans, manager fbr the Ralph L. Smith Lumber Co. here,, was ,eporied in The San Francisco Examiner. He said the lulnbe.men will protest to the State Public Utilities Commission, the ICC, the S. P' and possibly to California solons' The S. P. freight rates, ;ffective in 30 days- fro-m April 15, would p-rovide an incentive for larger freight stripments within Oregon, California and Arizona' The railroad said it would arrange a meeting with lumbermen to discuss their Protest.

n- g. Hood, g.tletal manager of the R-alph. L' Smith Lumber Co., said that under the present trelght-rates lt ;rts 43 ..tt. p." 100 pounds to ship- lumber from R-edding i; S;" Francisco, 10 cents less than-from Medford, Ore', to Sr" Ft.".i..o. Th" new rates would drop -the Redding price to 39 cents and the Medford price to 43 cents' '-l'It .,rt, a l0-cent difference to 4 cents," llood comolained. "The cost to Los Angeles from Redding is 67 ients, compared with 80 cents from Medford' The new rate ;;ia ."t tfr. IVledford cost to 67 cents and not change that from here.

"So we would lose the whole thing," said Mr' S. P. Denies Reguest for Suspension Hood.

Spinter@ tnrulclion saves the homeowner up to 30 cents on every heating dollar. Keeps rooms uP to 15 degrees cooler in summer-a "must" to make air conditioning practical.

Fibr.tex Acourllcol Ponelr absorb uP to 75 % ofroom noise that strikes them. Predecorated with handsome white finish for new homes or right over old ceilings.

Later last month, the Southern Pacific R' R' turned down r ,.oir..t from Northern California lumbermen to suspend nr;"J'tiit"ii.. of ttte reduction in lumber and lumber products-shipment rates following their-protests that the new i"t". *""1d trim or eliminati freighl-rate advantage they ".* fr"fa ove, Oregon competitoti'-nt a meeting.i.".S.t" f'.r".ir|", April 21,3. P. Viie-President Rggpttt.told d9le, ;; ;;' i"n; ; ; ;;. il " s *Q 2,,_ _" 1 *.?* T: 9i I I r.:'#',:,^l :i f T: ''""" - -r - -- - ' 'ailroad would go mill operators and shtppers tnat tne r "r'.'a i"i tt' ; ts p I a n s f o r il :-ll:t gl,::11 " -:.tl ::-h :l"l:* "t", f 3 i;;;fi;':;'\i"^;'ti: rn.-".tio"'is still subject to state and federal approval, however.