The Man \fhose \(/ord ls Good

Credit means the ability to borrow because the lender knows the loan will be paid.

Credit is offered a man on the belief that he will pay, either because of his moral or financial stability-or both.

Moral credit is the best of all credit. Because of their moral credit, many men of small means can secure financial help easily, because they have established the value of their word. Men of this type can often obtain financial assistance more easily than can other men of large means whose word is known to be of small value.

Moral credit means that it is a known fact that a man's word is good, and that he will do exactly as he promises. The soundest man on earth is the one who keeps his word, though the heavens fall.

Everybody who knows him speaks well of the man of established integrity. The man who pays his accounts, lives up to his agreements, lives within his means, does what he says he will do on the day he says he will do itor bust-is the kind of citizen all employers are looking for; the kind of borrower all lenders look for and want to do business with.

And the man who builds up a reputation for NOT keeping his word, NOT living up to his agreements-enjoys little respect from his fellow men. He just isn't wanted. We once knew a lumberman who was that sort. He was rich, but he hated to pay. And so it came about that all who sold him-and his business made him considerable of a buyer-used the same tactics. They charged him double what they would charge a good risk, with the proviso that he must pay fifty percent cash. Then, if he paid no more, they already had their money.

Jack Butler, now rvith Dant & Russell at Portland, recently made a business trip through the Arizona territory. On his return trip, Jack stopped off in San Diego and also spent some time at the Dant & Russell sales office in San Francisco where Jack was located prior to his transfer to the Portland office.

Dennis Gilchrist, sales manager, Ross Lumber Company, Medford, Oregon, completed a quick general survey trip of the southwest recently. His trip included Arizona, Texas and Southern California areas rvith short stops in Los Angeles and San Francisco. He is a former resident of San Marino, Calif.