WT tU MBE R

A few yeorr bsck I told this story in the column ond I feel it will srqnd repeoling. A lumber deoler, stcnding over hir baby's crib, wos Flled wirh rqpluro, odmirotion. doubt, eclo3y, increduliry, wonder. His wifc pul her srms qround hir neck ond coyly soid, A penny for your rhoughrs, deor." Stqrtlcd inlo consciousness, he blurted, "For rhc life of me I don't see how thcy ccn moke o crib like fhar for four buckr!" Wc know ir is impossiblc to obtoin o finishcd product, such 03 o boby crib, for four dollorc. But do you know thct wa sell our lumber al unbelievcbly low prices? You cqn sell your cu3tomors ond kecp lhcm sctirfied when you depend on ul for your mqleriol.

We'rc working hard to take the "icc" oul of "price" cnd we sincerely bc. lieve our quotqtion3 cre os slrcight from the shouldor os you'll ftnd ony ploce in Southern Coliforniq. You con depend on ur for prompt delivery of PONDEROSA PINE, RED. WOOD and DOUGLAS FIR-olro spccicl cutting items-mixcd corr ol stroight.

Wc will moke it worth your while to check with us - - SO DO lT IODAY!

Celebrotes 25rh Wedding Anniversory

Clif Roberts, general manager, Benson Lumber Company of San Diego, Calif., and Mrs. Roberts celebrated their 25th wedding anniversary on a trip to San Francisco the latter part of April. Enroute to the city by the Golden Gate they stopped over in Los Angeles to attend the Southern California Retail Lumber Association convention.

Elecfed President

Russ McCoy, McCoy Lumber Co., Hemet, Calif., has been elected president of the San Bernardino - Riverside Lumbermen's Association it was announced last month. Russ is active in Southern California HooHoo circles and is a member of several service clubs and fraternal organizations in the Orange Belt area.

Hondling Soles

Paul A. Loizeaux, for many years manager E. K. Wood's San Bernardino operation and also with Boyd-Darnell of the same city, is now handling sales for Cresmer Manufacturing Company with headquarters in Riverside, California.

Bqck on Job

Adds New Service for Their Deolers

Fisk & Mason, well known distributor of building and roofing products in the Southern California market, has recently added a new service for their dealers; the distribution of hand split redwood fencing of all descriptions. According to Hugh Mason, president and manager of Fisk & Mason, their longlyfe hand split redwood fencing has been hand selected for grain, color and high quality, and like the Longlyfe hand split red cedar shake this firm introduced to the Southern California market many years ago, their new "Baby," Longlyfe fencing, lends itself beautifully to the ran,ch style architecture so prevelant in this area.

With a yard in South Pasadena and in Gardena completely stocked in all dimensions of Longlyfe handsplit redwood fencing plus post mortising equipment, Hugh Mason reports this new service has been greeted with enthusiastic customer acceptance. Mr. Mason also reports that Olympic stains distributed by his company are perfect for redwood and that each fencing ,customer represents a potential Olympic stain sale.

Don Muller, sales manager, Lerrett Lumber Co., Compton, Calif., wholesale red\,vood distributing firm, spent the last two weeks of April calling on retail lumber dealers in Arizona. While in the sun country he attended the Arizona Retail Lumber & Builders Association convention at Chandler, Arizona, April 23, 24 and 25.

7221

TOPAZ 9-7514

TOPAZ 9-7712

Jerry Essley, D. C. Essley & Son, Los Angeles, is ba'ck on the job following ten days confinement with the old virus infecton. Prior to his illness he spent several days in Palm Springs with his wife and Mr. and Mrs. Wayne Wilson. Wayne is also with the company.

Hollow Tree Lumber Gompony Acquires Goqstal Plywood & Timber Co.

Final liquidation of the Coastal Plywood & Timber Company holdings and the consolidation of more than a billionand-a-quarter board feet of standing timber u'ere realize'1 last month when transfer of titles were made to the Hollorv Tree Lumber Company, Ukiah, and other associated interests at the courthouses of Mendocino and Sonoma counties.

The purchase price of $4,500,000.00 and the huge amount of tirnber involved is one of the largest lumbering trans;rctions to take place in Northern California during the past 25 years, according to W. M. Moores, president, Hollorv Tree Lumber Company and head of the new Clovei-<lale Redu.ood Company, organized to own and operate the former Coastal Plywood holdings and sawmill at Cloverrlale, Calif. According to Mr. Moores increased operations of the extensive timber area will call for immediate employment of approximately 35O rvorkers and a similar number of contractors' employees.

The Hollorv Tree Redwood Company, managed by Max Barnette, with headquarters in Long Beach, Calif., will act as sales agents for the Cloverdale Redwood Company as n'ell as Hollow Tree, said Mr. Moores.

Woods operations have started and logs are now moving into Ukiah and Cloverdale, said Mr. Moores, and the combined operation and expansion of the two new mills will increase the companies annual payrolls to over $6,000,00.00 he continued.

"With the acquisition of the extensive Coastal holdings, irarvesting on a selective basis and good forestry practice n'ill continue to assure the perpetuation of the logging area for a minimum of 15 years," said Mr. Moores. "lt rvill also mean that we will produce a steady flow of Redu'ood to the markets of eastern, middle western and western United States, as our production possibilities are unlimited," he continued.

FPRS Secfion Meeting Plonned

The next meeting of the Pacific Northwest Section of the Forest Products Research Society will be held in the Grays Harbor, Washington area May 17 and 18.

Monday, May 17, registration will take place at the Elks Club, A,berdeen, from 1 to l:30 p.m. From 1:30 p.m. to 5:30 p.m. speakers rvill present technical articles on hardboard problems.

Tuesday, Nfay 18, the attendees will leave Aberdeen at 5:30 a.m. to go clam digging at Copalis Beach. There will l;e a choice of three plants to tour from 10:00 a.m. to 12 noon. There will be another registration session from 1:00 p.m. to 1:30 p.m. at the Elks Club, Aberdeen and another technical session from I :30 p.m. to 5:00.

There will be a social hour from 5:45 to 6:45 p.m., dinner at 7 :O0 p.m., and the guest speaker at 8:30 p.m.

Ella Shelton, secretary for D. C. Essley & Son, Los Angeles wholesale lumber and plywood distributors, spent Easter week vacationing. The way business was "popping" we r,r'ould say Chuck Lember missed her very much.

"For over 42 years we hove been furnishing cuslom mode VENEERED DOORS, SIAB DOORS, PANET DOORS cnd SIORE DOORS-ony size, thicknesr or detoil-to rhe Re?qil Lumber Deolers of Southern Californis cxclurivcly. lhe mony ilemr we firrnish cre cu3foma? pleoser -ond mighry profitoble to hcndlc, too." Sane