Weyerhaeuser 4-Square The "Ability Wood" COAST

Th"ru are several practical reasons why more and more dealers are stocking West Coast Hemlock. This species, thriving in the Northwest timberlands, is one of America's finest and most plentiful softwoods. Throughout the nation, it has gained a front rank building position because of its remarkable physical characteristics and the wide range of uses to which it is readily adapted.

Builders using Weyerhaeuser 4-Square West

PROPER PROGESSING OF TIEMT,OCK

OThrough scientific logging, accurate sawing, controlled kiln seasoning, precision surfacing, proper grading, careful handling and shipping, Weyerhaeuser provides this abundant "Ability Wood" in a wide range of 4-Square West Coast Hemlock lumber products.

Coast Hemlock bevel or bungalow siding prefer it because it is light and easy to cut and shape. It takes and holds paint well. For framing and sheathing, this lumber is strong and durable. Also, it takes nails readily-and holds them firmly.

West Coast Hemlock is known as the "Ability Wood" because of its dependable performance when employed for many uses-a few of which are framing, finish, ceiling, flooring, sheathing and siding.

Because Hemlock is such a remarkably versatile wood-because it is so abundant-and because it has a long record of successful service in a wide variety of uses, dealers find it an ideal species for fast-moving, profitable inventories.

Write for literature that will help you sell more Weyerhaeuser 4-Square West Coast Hemlockthe abundant "Ability Wood".

ever amount to what they used to when those brownish delights, well soaked with real butter and real syrup, were found on millions of breakfast tables? If you wonder why giants of citizenship seem to be so scarce nowadays, couldn't it well be the lack of buckwheat cake eating? Don't you just shudder for the safety and fine future of a people who have turned their backs on one of God's greatest gifts to man-buckwheat cakes?

An optimist, says " -ii ir, ,, a man who still thinks our future is uncertain.

+tf{(

During the recent world war, an air raid warden posted a printed sign in the elevator of the 32 story office building, that read: "In case of an air raid-be calm." And some critical humorist wrote across the face of the sign: "Calm, he says."

*)k*

Another bulletin, posted at a military headquarters during that same war, read: "O Lord, give me the strength to keep my big mouth shut when I don't know what the hell I'm talking about." :t**

We hear much these days, about diplomacy. Give the prize to the diplomat from Brazil, who said to an American visitor: "Brazil is much larger that the United States; a fact for which I sincerely apologize."

*:t*

They used to tell one when we had an army in Africa during World War Two, about the top sergeant who was giving his men a little talk on diplomacy. He said: "If these folks tell you that Africa is bigger than the United

Gus Hoover, A. L. Hoover Co., spent 10 days during the early part of April in Scotia, Calif., visiting executives of The Pacific Lumber Company. On his return trip to San Marino he stopped over in San Francisco for a few days.

Horace Wolfe, president Marquart-Wolfe Lumber Company, Los Angeles, and Sterling Wolfe, sales manager, attended the Union Pacific Railroad annual banquet in Sacramento ApriI 22. Following the public relations affair they spent the balance of the week ,calling on mill operators at Ukiah and Willits, California.

States, don't contradict them. Be diplomatic. Let them think so."

*rtt<

Says a double column headline in a big city newspaper: "Time to realize what is important in news." Looks like they've got something there. Wouldn't be surprised if it should develop that a lot of the sensation-seeking papers are late reaching that decision. Much too much space and attention is given by a lot of newspapers to the doings and misbehavings of a whole lot of cheap, common, coarse creatures who just love to flaunt their vulgarity to the world in the news columns. Decent people sicken of the brawls, the divorces, the re-marriages, the hopeless imbecility of a lot of human trash who make the headlines so frequentlY'

Great events may be on tap; world-shaking history may be in the making; but so many of our over--rich, over-paid, over-sexed, over-publicized, under-intelligent, ignorami cry aloud for public notice-and get it. Frequently some sad, mentally undeveloped American girl with more money than sense, gets herself all tangled up with some slimy furriner, and their doings and undoings attract more attention that would develop if the prophecies of St. John were being fulfilled and the stars were falling down on the earth. Makes you feel like quoting that slick little rhyme written by Jeffrey Rimmer, that reads:

"Since sports events and races, are fixed from coast to coast, Why don't they fix the human race, the one that needs it most?"

Jack Dollar, The Robert Dollar Company, r'r'ill attend the annual meeting of the National-American Wholesale Lumber Association in Chicago on May 3 and 4. Before returning to San Francisco around May J.5, Jack plans to spend trvo weeks calling on accounts in the East.

Recent visitors in San Diego and Mexico included Harry Whittemore, Ray McKendrick and Ross Lashley of Los Angeles Lumber, Inc. They called on the retail lumber dealers of San Diego and also took a pleasure trip to Tiiuana.

Win Adveilising Awords

The advertising of Weyerhaeuser Timber Co. and West Coast Lumbermen's Association rvon awards at the annual meeting of the National Advertising Agency Network in competition with 394 entries at Boca Raton, Florida, recently.

Weyerhaeuser won three awards. It received a premier au,ard for its colorful, informative annual report, an award of excelience for its "Youth Views the News" radio program and an award of 'merit for its national magazine campaign featuring full color paintings of Pacific Northwest forestry scenes.

West Coast Lumbermen's Association received the au'ard of excellence for its integrated national advertising and merchandising campaign and honorable mention for the appearance of its space advertising.

The advertising of Weyerhaeuser and West Coast Lumbermen's Association is directed by Cole & Weber. The Portland (Ore.), Seattle and Tacoma advertising agency won the creative championship trophy at the meeting, after winning 15 awards. Besides Weyerhaeuser and West Coast Lumbermen's Association, clients winning arvards included National Bank of Commerce, Blitz-Weinhard Co., Seattle Transit System, Consolidated Dairy Proclrrcts Co., Franz U. S. Bakery, Oregon State Highway Department and Safeco Insurance Co. of America.

Bill Tobin, Tobin Forest Products, of Long Beach, Calif., spent two rveeks of April at Brookings, Oregon.