NEVER A'T BUSY SrGNAr.

This guy is dioling TRinity OO57 .. he'll never get thot leorout-the-phone feeling from finding the line to the service deporlment loo busy lo trock down on order when on onswer is needed RIGHT NOW. Moybe it sounds like o smoll thing keeping the phones cleor. But it's more thon thot with us. lt's our woy of keeping the lines-the lines of service, thot is-cleored for oction oll the time. Whether you're iust looking . or you're iust frontic oboul o delivery deodline . . . you con rely on Colifornio Ponel to come througfi with quolily building products when you need them. And you poy no premium for lhe quolity or the service when you order hordwood or soflwood plywood . Mosonite Brond Producls lomidoll, lhe decorotive plostic lominole . . or Formico from us ot TRinity OO57 we've been doing ii for 35 yeors.

(Continued from Page 32)

Lathrop K. Leishman, Crown City Lumber & Mill Co., Pasadena, officiated at the afternoon session.

Edward G. Gavin, editor of the American Builder, Chicago, addressed the convention on the "Outlook For Building This Year." The speaker said he thought the outlook for building is good lor t952,1953, and 1954, and that it is estimated that 1,000,000 new homes are needed this year. He criticized the restrictions on critical materials by the government, and said that mortgage money is adequate.

"Adam Must Have Sold Eve" was the topic discussed by Grant C. Ehrlich, general manager of Grant Chemical Co., Santa Barbara. He urged the need for increased selling effort by retail lumber dealers.

The last speaker was Dr. Elmer S. Nelson, supervisory economist in the Office of Price Stabilization, Los Angeles. Dr. Nelson made some interesting predictions, one of vuhich was that California, which now ranks second among the states as a cotton producer, will within a very few years be the leading state in cotton production.

Executive Vice President Orrie W. Hamilton, r.vho made all the arrangements for the Convention, was asked to stand and receive a fine round of applause.

Attendance prizes u'ere awarded to men at the end of the session.

Exhibitors' attendance prizes were donated by the follorving firms: Pioneer-Flintkote Co.; Ready Hung Door Mfg. Co. of Southern California; Celotex Co:poration; United States Ply'ivood Corporation; and Western Pine Association.

Dinner Dance

The Dinner Dance rvas held at 7:30 p.m. President Everett C. Parker presided. Thomas J. Fox, John W. Fisher I-umber Co., Santa Monica, was chairm:rn of the evening.

Dance music u'as by Phil Arden and his Jonathan Club orchestra, featuring Norma Hughes.

The entertainment included Cecil Stervart's Arabian Knights, and the Royal Rogues. This was arranged by -fean l\{eiklejohn. i-*0,*

The follorving firms had exhibits at the Trade Show: American Lumber & Treating Co., Andersen Corporation, Armstrong Cork Company, Barclay Mfg. Co., Inc., Black & Decker Mfg. Co., I31ue Diamond Corporation, The Celotex Corporation, Douglas Fir Plyr'vood Association, Easi-

Bild Pattern Co., Fir-Tex of Southern California, The Flintkote Co. (Pioneer Division), Four Door Cabinet Co., Gilbreath Chemical Co., Harbor Plywood Corporation of Southern California, Heatilator, Inc., Hyster Company, Minnesota & Ontario Paper Co. (Insulite Division), JohnsN anville Sales Corp., Kimberly-Clark Corp., M and M Wood \\rorking Co., Marsh Wall Products, Inc., Masonite Corporation, Moisture Register Co., National Plan Service, Inc., Nudor Mfg. Corp., Pabco Products, Inc., Padua Plyu'ood, Inc., Frank J. Perry & Co., Plywood & Door Western Corp., Ready Hung Door Mfg. Co. of Southern California, Red Cedar Shingle Bureau, Resinite Sales Corp., Reynolds Metals Co., Sand Door & Plywood Co., Simpson Logging Co., Unique Balance Co., Inc., United States Ply'lvood Corp., Weiser Company, West Coast Lumbermen's Association, Western Hardwood Lumber Co., Western Pine Association, Westinghouse Electric Corp. (Micarta Division), Weyerhaeuser Sales Co., A. K. Wilson Lumber Co., \\/ood Conversion Co., Zegers, Inc.

Jerry Mashek, general manager of Hill & Morton, Inc., Oakland, has returned from a trip by air to Southern California. He visited the company's Beverly Hills and San Diego offices, and attended the annuall convention of the Southern California Retail Lumber Association at the Ambassador Hotel, Los Angeles, April 15, 16, and 17.

Francis Hughes, 'il'ho Lumber Co. as salesman Francisco Bay area and harl 20 yea-s' experience has been rvith Gosslin-Harding since March 1 is covering the San the Sacramento Valley. He has in the retail lumber business. cxaY

F. E. "Nick" Nicholson of California Builders Supply, Inc., recently returned from a trip to New York, Washington, D.C. and Nlacon, Georgia, r,vhere he attended the variorls'meetings of the Policy Committee of the Armstrong Cork Co. While at Macon, Georgia, the Committee was taken through the plant rvhere the Armstrong Cork Comr'anv makes its Temlock products.

Orval A. Paul, general manager, A. K. Wilson Lumber Co., Compton, Calif., attended the annual convention of the Arizona Retail Lumber & Builders Supply Association, Inc. helcl at the Pioneer Hotel, Tucson, Arizona. Aprll 24,25, and 26.

tsry,s..,.*-9t PaxlY -e%,""29^.A.a-

EXECUTIVE & GENERAT SATES OFFICE:

U. S. Not'l Bonk Bldg., Portlond 4, Oregon

Phone: ATwoter 3175 Teletype-PD 42

MANUFACTURERS OF QUATITY DOUGTAS FIR I.UMBER

Mills-Fortuno, Humboldt County, Cqlif.

DISTRICT SATES OFFICES:

235 Montgomery Slreet

Son Froncisco 4, Colif. GArfield 1-1842

TT-SF 144 los Angeles 36, Colif.

5225 Wilshire Blvd.

YOrk 1 168

TT_LA 19I

Juonito joins us in tribute to our friends in on the occosion of their nqtional holidcql, Cinco de Moyo.

To our friends in the lumber business in Bcrjcr Colifornio we dedicote this tributeCcnlos Tovcrrez (who presented Juonitcr with the Tehuontepec costume shown in picture obove.)

Fito Amodor

Gmo. Corrcrl

Sonchez Corrosco

Octovio Leievier

Vicente Tucker

Pqblo Corrcrl

Roberto Estudiilo Gmo. Swain ond Mr. Sounders VIVA

BBII( I.LAMDB

WHOTESAJ.E TIIUIBER

F & M Bldg., Loag Becch 12, Cclilornicr

LA Phone NEvcdc 6-2724

Erik Flcmer

The best in Redwood

Loag Betrch Phone 6-5237

Ernie Moss