Bv Southern Calilornia Retail Lumbermen

E. C. Parker Re-Elected President-Record Attendance

The 35th Annual Meeting and Trade Show of the Southern California Retail Lumber Association, held at the Ambassador Hotel, Los Angeles, on April 15, 16, and 17, had a record attendance of more than 2000.

The theme of the Convention was: "llow you sell and what you do will determine your profits in Fifty-two !" Many fine addresses on the subject of the outlook for the future were heard, and the speakers generally expressed optimism.

Tuesday Morning

The officers and directors met at breakfast in the Oval Room at 8:00, and re-elected the officers and directors.

The officers are: President, E. C. Parker, Patten-Blinn Lumber Co., Los Angeles; Vice President, B. W. Bartels, Peoples Lumber Co., \rentura; Treasurer, C. Gilmore Ward, Ward & Harrington Lumber Co., Santa Ana; Executive Vice President and Secretary-Manager, Orrie W. Hamiltr,n, Los Angeles.

Association directors are: l{. Park Arnold, Fox-Woodsum I-umber Co., Glendale; Ralph N. Baker, Barr Lumber Co., Santa Ana; A. E. Fickling, A. E. Fickling Lumber Co., Long Beach; Rexford I-. Hall, W. D. Hall Lumber Co., El Cajon; Earl Johnson, Johnson Lumber Co., Altadena; Chester C. Knight, San Fernando Lumber Co., San Fernando; Lathrop K. Leishman, Crou'n City Lumber & Mill Co., Pasadena; I{erman Loehr, John Suverkrup Lumber Co., Riverside; George Lounsberry, Lounsberry & Harris, Los Angeles; l\rayne F. Mullin. I\f ullin Lumber Co., Los Angeles;Thomas J. Fox, John \V. Fisher Lumber Co., Santa Monica; Peder J. Pederson, Downey Lumber Co., Dor,vney; R. C. Witter, Witter Lumber Co., Pomona.

Registration started in the main lobby at 10:30. This was handled by Doris Weir, Margaret Bast, Norine Dale, Patricia Doyland, and Lucille Vrezsk, members of the office staff of the Association. The Equipment and Products Exhibit was visited befc,re luncheon by those who registered early.

Everett C. Parker presided at the Kick-Off luncheon. His opening remarks appear elsewhere in this issue.

Most Reverend Leo J. Murphy, Pastor of St. Monica's Catholic Church, Santa Monica, gave the invocation.

H. Park Arnold, Fox-Woodsum Lumber Co., Glendale, presided at the business session.

I'ony Whan, Pacific Indoor Advertising Co., Los Angeles, was the first speaker. His subject was "What's The Difference ?" He brought out the fact that the basic difference betrveen the United States and foreign countries is the greatness of American selling, and told of the great factor that advertising plays in the creation of demand and in making sales.

"The Picture As I See It" was the title of the talk by Clayton Rand, editor, author, speaker and columnist of Gulport, N{ississippi. This dynamic speaker, who is optimistic abbut the world's future, was given a standing ovation by the big audience. He concluded by saying he always comes to California for inspiration and takes more back than he came with.

At the end of the session attendance prizes 'lr'ere awarded to the ladies and later to the men.

Tuesday Evening

There u,as a public showing of the Equipment and Products Exhibit in the Colonial and Embassy Rooms. At 9:30 attendance prizes were awarded. Thomas J. Fox, John W. Fisher Lumber Co., Santa Monica, was chairman of the evening.

Wednesday

The business luncheon and fashion show occupied the attention of a large crowd, starting at 12:30- President Everett C. Parker presided.

The invocation was given by Rev. Ralph W. Lee, Pastor, First Methodist Church, Inglewood.

Wayne Mullin, Mullin Lumber Co., Los Angeles, was chairman of the business session.

The Fashion Show was presented by the Blue Book Models. It was entitled "Your Vacation Wardrobe," honoring Hoo-Hoo-Ettes. Grace Beardsley made the comments, and Emmeline Snively was in'charge of the presentation.

The first speaker was Don A. Campbell, president of the (Continued on Page 32)

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Also

Northern Californic cnd Southern Oregon FIR cnrd REDWOOD MIILS

Some ol the exhibits shown crt the Lumbermen's 35th Annucrl Meeting cnd Trade Show, Ambcrssador Hotel, Los Angeles, April 15-16-17, 1952.

TrttE !9-m

Thomcrs J. Fox Dr. Elmer S. Nelson

(Continued on Page 28)

Donner-Campbell Lumber Co., Lebanon, Kentucky, whose address, "Where Do We Go From Here ?" made a big hit with the large audience. Some extracts are as follows:

"I will agree that nothing serious probably will happen to our over-all economy in the immediate future, so long as the government continues to prime the pump and spend cur money to keep our business good. The danger sign is that the condition of that road ahead is in direct relation to the amount of political control exercised over our economy.

"As long as our government refuses to practice sound fiscal sanity and continues to move in fear of farm, business, and labor blocks, we will never have a sound, stabilized economy. And on this score f am intensely worried.

"It is ironical that some of the people who profess to be staunch supporters of this free America of ours constantly turn against it in order to enjoy some special benefits for themselves, their friends, their communities, or their industry-regardless of the worth or necessity. Throughout our nation, people in all walks of life long ago developed the philosophy with respeet to government and its funds that "we had better get ours while the getting is good" or that "everyone else is getting a slice of this money, so why shouldn't we ?"

"We do not like it," they say, "but, if it's going to be passed around, we will take some." We sit around today condemning our government for being profligate and for subscribing to this type of pork barrel philosophy. We rave and rant against those responsible for such luscious handouts, and yet when we, our friends, or our communities seem to be in line to receive one of these porks we, too, get itchy fingers. We cannot shout "economy" at our government, and at the same time take off our coats and dive into the pork barrel just because it happens to pass our way.

"As an example, recently the Chamber of Commerce in Louisville came out courageously-and I say that advisedly-against a federal public housing project for their community. Then local welfare workers and local political pressure groups started to work on them. They amended their statement to say, 'we are against public housing, as such, but if it is going to be passed around, we think Louisville should get its share.'

"Jefferson and Lincoln-two of the grandest men in American history-differed in political faiths, but there was one doc(rine upon which they both agreed-sanity and solvency of government. Let us, as patriotic citizens, deeply concerned with the future of our country, exert our every effort to stop useless spending and restore to America sanity and solvency in government. Let us force our political leaders back to the Jefferson and Lincoln policies

Edwcrd G. G<rvia Wcyne Mullin cud Don A. Ccmpbell of thrift, hard work, and plain old fashioned honesty. Let us strive to bring economics and politics into constructive accord."

James C. Downs, Jr., recognized authority on real estate trends, of Chicago, Ill., spoke on "What's Ahead For Real Estate ?"

Mr. Downs said he was optimistic about the future of the construction industry, and particularly in Southern California, where it is stimulated by the steady influx of people.

Attendance prizes were drawn for and awarded to the ladies who held the lucky numbers, and also to the men.

Wednesday Evening

The annual banquet, held in the Embassy Room, was a sellout. President Everett C. Parker presided. More than 525 people were present, and there were many renewals of acquaintanceships and friendships.

W. W. "Dick" Speer, manager, Hammond Lumber Company, Canoga Park, was chairman at the banquet. He paid tribute to the Association's exe'cutive vice president for the fine service he was rendering the retail dealers. He also paid tribute to The California Lumber Merchant and its publisher, Jack Dionne, saying the magazine means much to the retailers.

John Rees, Santa Monica, refugee from Lithuania, author, lecturer and student of national affairs, gave an interesting talk on "Life and Death Behind the Iron Curtain." He stated that "this land is the last hope of freedom-loving men and women."

Ladies who held the right numbers received attendance prizes.

Jack Aronson was musical director and master of ceremonies of the floor shorv. The entertainers were: Crystal White, Virginia Lee, The Four Colleens, Vic Perry, and Liberace. Entertainment was arranged and staged by Jean Meiklejohn.

Thursday

The Hoo-Hoo lucheon, sponsored by Los Angeles HooHoo Club No. 2, was held at 12:6 noon, $'ith Association President Everett C. Parker and Joseph W' Fitzpatrick, Snark of Los Los Angeles Hoo-Hoo Club presiding.

Rev. Louis H. Evans, Pastor, First Presbyterian Church, Hollywood, gave the invocation.

Entertainment was provided by the Marimba Merry Makers, stars of stage, screen, rad.io, and television. Their music was greatly enjoyed, judging by the spontaneous applause. The group consisted of five girls and a boy, none of them over 13 years of age.

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