NOTICE of o CHANGE OF NAMEI

On the'phone we've always hollered: "Hello! This is Ruffcorn-Pollard." Customers and switchboard lasses Couldn't tell it from molassesVas it Popcorn, was it Collar? Was it Cuffworn, was it Dollar?

"Will you spell it... make it easy- "Oh, ye gads! that name is sleezy!"

Vhile we sputtered, others muttered. "Better change the namer" we stuttered. So all hands worked on the double Planning names to end the trouble; Simple for pronunciation, Thus to end all consternation.

Each one made a contribution, Such as "AJAX," "CONSTITUTION," "PARAMOUNT" and many more... All were tossed right out the door.

One, however, we liked bestThat's our new one... it's "SOUTH\/EST'j!

Lumbsr MsrchrntrlArociotion

(Continu.O ,ro- Pagc 8) of the real threat to us of the ltussian submarine fleet of 370 long distance subs, rvhich can cross the ocean without loss and could bomb Pacific Coast cities. Ilut he also statcd that the Navy is now working on atomic powered subrrrirrirrcs that will travel from 25 to 30 knots an hour. Thcse shoul<l be operating in two years, ancl he hopes they may lrelp to prevent World War III.

'l'lrc l'anel I)iscrrssion, "'l'he Itrofit Panel," with Itresirlcnt .l , H. Kirk as rrroderator, got underrvay about 3:00 o'ckrck, and proved to be of the greatest interest to the <lcalcrs. rvho had previously turned in a largc numbcr of <prestions to bc answcre<l lly tlre members of the Itancl.

'fhe rnembers of the I'anel were Naason Young, ltorr Sfever Co.;W. I{. Ilesecker, Wilmar, Inc., San Jose;l,loy<l Llackart, Itapids Standard (-'o., Inc., San Francisco; I'aul Ilerner, Merner l.umber Co., I'akr Alto; Frcderick Sei<!, Advertising, San F-rancisco; Wendell Itobie, Aulrurn Lunrlrer Co., Auburn; \V. S. Keil, Cleverdon Co., San l'rancisco; l'orrest Peil, Hammon<l l-umber Crlrnllany. Sarr Francisco.

IIr. \:oung answered questions on pension plans; W. Fl IJesecker on credits; I.loyd llackart on nraterials handling. \\'. S. Keil supplied answers to a number of irrsuratrt:c rlucstions. Frederick Seid answere(l several questi<lns <ln ztdvertising. Wcndell ltobie and Forrest Peil replied to questioners on tlrc srrbject of inventory control. Itaul Mcrncr lunrl J. ll.Iiirk discussed employee relations.

.\nrong those in the audience rvho joined in the discussions. and who contributed valuable information on the various subjects rvere \V. K. Kendrick, Fresno; Iiclwin I'ohle. San Jose;J.O,Handley, Carmel; F. Dean Prescott, Fresno; Russ Stevens, Healdsburg; Everett King, Bakersfield. arrd Chuck Griffen, III, Salinas.

\fuch pr:rise was hearcl for the conrplete arrangenrents rna<lc for the ('onvention by Executive Vice President Jack Ponlcrov antl his capable staff, Claire Zimmerman, James Krrox. and Nfargaret Miller.

'lhe last event on the program, the Dinner Dance arrd Fkior Sho'n', in the Rose Room, attracted a large attendance. I:'rizes \\'ere presented to the rvinners by the exhibitors. Entcrtrrinment u'as by Larrv Allen, Inc.

E*hibib

A feature of the convention was the fine display by exhibitors of their products and equipment. The following firms had exhibits: Simpson Logging Company, San Francisco; Garehime & Boone, San Francisco; Masonite Corporatiorr, San Francisco; Rapids-Standard Co., Inc., of California, San Francisco; Insulite Division, Minnesota & Ontario l)aper Co., Minneapolis; United States Plywood Corporation, San Francisco; I-ocal Trademarks, Inc., New York, N. Y.; Trinity River l-unrber Sales Conrpany, San !-rancisco, (Ralsarn Wool, Nu-Wood Building Board); Itudiger-l.ang Company, I3erkeley ; Schlage l-ock Company, San ljrancisco; Gilbreath Chemical Company, San Francisco; C. W. Marwedel, San Francisco; Long-Ilell Lurnber ('ompany, San Francisco; Grand Itapids Hardware Com1,tn-r', Los Angeles; The Celotex Corporation, Los Angeles; l(crl ('edar Shingle IJureau, Seattle; Pabco Products, Inc., Srrn lirancisco; Western I'ine Supply Company, Iimeryrillc: ILrgan I-uml>er Conrprtny, Oakland; West Coast l.uurlrermen's Association, Portland ; Western Itine Association, I'ortland; Allied Building Creclits, Inc., San Francisc,r; (ilide-In Overhcad Door ComPanr'. Oakland; Moisturc l{egister Co. (Claude R. Smith Co., San Francisco) ; I Ivstcr ('onrpany, San Francisco; Gord()n-MacBeath Hardrvoorl Co., Berkeley; Thc Sisalkraft Company, San Francisco; I)ouglas Fir Plywood Associatiorr, Tacoma; Kimberl_r'-Clark Corporation, San Francisco; Pioneer Flintkote Co., Slru Iirancisco ; National Plan Service, South Pasadena; Tcgers, Inc., Chicago; Johns-Manville Sales Corporation, Sun Iirancisco; Ry-Lock Company, I-td., San I-eanclro.

Appointed Director oI Public Relqtions

Appointrrrent of George Messner, Eastern ficl<l rcprcserrtative of the Red Cedar Shingle Bureau, to the position of director of Public Relations for the olganiz:rtion, has lrcen anr.rourrced by W. \\r. Woodbridge, Ilurern secretarvr11:Inager.

1\Icssrrer is a veteran cnrployee <lf the shirrgle Pro<lucers' rrssociation, having been a member of the Burean's staft' sirrcc 1937, except for five years during \\'orld \\:ar II u'her.r lrc served as an officer ir-r the U. S. Armed Forces in the South Pacific.

Lr making the announcement, \\'oodbridge stated that irr his nerv position Messner would continue to be in close cr.rntact u'ith lumber dealers, wholesalers and commission s:rlcsnren ulong the East Coast.

ii ','-, ll ii,, ii

WlrH ASBESIOS SHINGtES: J-MAsbestos Siding Shingles may be applied directly to J-M Veathertite Sheathing, by using self-clinching or self-locking nails, such as Esnail, or the new Loc-Nail illustrated in inset. Drive nails at any convenient points -no need to locate or avoid studs. After the base of rhe nailhead strikes the shingle, funher tapping flattens the head and clinches the foor against the back side of the Weathertite Sheathing.

O Notice how easily J-M Weathertite Sheathing is handled by one man. He can make fast progress, too, covering alarge area with each big shoet. Aod he can lift the sheets high overhead without help, getting more work done without the use of ladders or scaffolding.

Many builders have found that it takes only 8 or 9 man-hours to apply 1OOO feet of J-M Veathertite-a saving of at least 3o% in labor!

And they report a 75% reduction in waste material. At the same time, the homeowner gets a better home, because 'Veathertite is a J-M Insulating Board Product: it insulates as it builds.

For application veftically, J-M Weathertite Sheathing comes 251321| or y2rr thick, four feet wide, and in lengths to reach from sill to plate. For horizontal application, the sheets are 2r x 8r. and,25l32tl thick. "V-tite" joint (see inset above) prevents infiltration of weather.

The J-M trademark appears prominently on each board, instantly identifying the builder as a user of qtality building materials. For further information, write Johns-Manville, Box 29O, N. Y. 16, N. Y.