"Here's How " ---Talking All-Star Picture

FLASH FROM HOLLYWOOD !-Paul Collier. Don Montgomery, and Kenneth Smith-all new names in the firmament of motion pictures-have important roles in a screen production that is destined to sweep the country during 1937.

Literally, the coming film is to be "tops" among the sea- especially written. dialogued, staged, produced, fihned and censored for the Red Cedar Shingle Bureau. It was taken in the film capital of the world, Hollywood, right down on a big movie lot, so of course it is glamorous-even though Paul Collier did refuse to wear artificial eyelashes.

Seriously, "Here's How" is a twenty-five minute, talking son's attractions for it deals with no less a theme than Certigrade Red Cedar Shingles. There's a rumor that some of the theme songs (and we guarantee they'Il be hits and no misses) wiil be "Shingles from lleaverr"; "I Want My Cottage Dream Roof Laid, of Red Cedar Singles, Certigrade."

The three Big Time secretaries will be starred with the famous Williarn Desmond, veteran screen and stage favorite. They will have a notable supporting cast. Their producer is the celebrated Henry Kruse of Hollywood, and their distributors are to be the fieldmen who will show the production all over the nation to members of the trade and groups of architects, construction men, lumber dealers, carpenters and builders.

The name of this production is "f{s1s's How." It was all-star picture. It is another step forward on the part of the Red Cedar Shingle Bureau to assist dealers of Certigrade Red Cedar Shingles to see and hear about application and to quicken the sales of the famous Red Cedar product.

Now for something about the stars of "Here's How."

William Desmond is known to film and stage fans for his stellar performances in such successes as "Quo Vadis"; "Alias Jimmy Valentine"; "Paid in Full"; and "Romeo and Juliet." He's a handsome, dramatic figure-but so are his co-stars.

Take this Paul Collier, known to you as secretary-manager of the Northeastern Retail Lumbermen's Association" of Rochester, N. Y., and as popular a lad as ever declared that the world revolves around retail lumber dealers. He rated 100 per ceut in his screen test and there are rumors Hollywood is after an option on him.

Ken Smith, secretary-manager of the Lumber & Allied Products Institute of Los Angeles, with a voice that recorded above the hammering, upheld Hollywood's reputation.

Don Montgomery, Secretary of the Wisconsin Retail Lumbermen's Association, nailed down his part as a big Milwaukee captain of industry u'ith a finished technique, wearing his hat throughout the entire performance.

Add fieldmen, camera men, sound men, Kleig lightsand glamor-and a highly practical, interesting and constructive feature picture is the result.

Watch for the date when "Here's How" will reach this territory of its continental tour. See Certigrade Shingles against a setting of palm trees. See applicator ideas skillfully demonstrated ! See modern and beautiful methods of Cedar roofing and side walls that will make two Certigrade shingles where but one sold before.

See some of the most popular figures in all the Red Cedar Shingle Industry "go Hollywood." NO-they haven't gone blonde.

Philippine Shipmcnts Affected By Strike

The scarcity oi Philippine Mahogany is partly due to the excellent demand for this wood and partly to the scarcity of steamer space, according to John G. Ziel, of Ziel & Co', hardwood importers, San Francisco, who explains that during the maritime strike the majority of trans-Pacific vessels were laid up on this side of the Pacific, so that it took nearly 60 days before regular service could be resumed from the Islands. And again, he says, as certain other commodities take a higher freight rate than lumber, shipments of lumber have been further delayed.

Mr. ZieI does not expect the trans-Pacific steamer space situation to be back to normal until at least 90 days from now. Two reasons for the price advance in Philippine woods, he says, are the increase in the freight rate on Philippine from the Islands to the Pacific Coast since last August of $4.50, making the rate at present $16.00 per M feet, and an increase in wages of 25 per cent at the mills'

George McSweyn

George McSweyn, vice-president of E. L. Bruce Co. Memphis, Tenn., in charge of sawmills and timber operations, died on April 19 after a brief illness. He was 57 years of age.

IJntil 1923 he was associated with his father, J. F. McSweyn, manufacturing hardwood lumber under the name of Memphis Band Mill Company. For the past fourteen years he was vice-president and a director of E. L. Bruce Co. Mr. McSweyn was a past president of the Memphis Lumbermen's Club, and for many years a director of the Hardwood Manufacturers' Institute and a member of the Grading Rules Committee of the National Hardwood Lumber Association'