SO I CAt

APPOINTED EXCLUSIVE DISTRIBUTOR OF. ALCOA

Aluaai N Uaa Sidi Ng

EXCERPI

FR(IM IETTER FR(IM NICHOTS WIRE & AruMrr{uit c0. 0gents lor Alcoa)

"It is particularly pleasing to both Alcoa and ounelves to make this annoucemmt, because we tre ssued ttrat for the ffrst time the legiti- mate avenues of distribution. i.e,, the retail lumber yadi and the buildins materials dealers, rvill be oFered a pro grm which will enable them to participate in the evergrowing muket for aluminum siding.

With the already rsured cmperation of the Lunber Association of Southen Califomia, rve are conffdmt that you will be highly succssful with this new program. You may rely on our every efiort to mntribute to this success by aiding you in any way we can."

Sincerely, NICHOLS WIRE

6. ALUMINUM CO. M. J, Kramer

At last! Here's the kind of company you like to keep, and the kind we like to represent. Alcoa Siding is tops in quality, tops in dealer policy.

HERE'S YOUR CHANCE to enter the vast market of aluminum siding for home modernization and additions.* And you enter in good company for Alcoa and So-Cal cater only to the legitimate, well established Building Materials Dealer. When you feature Alcoa Siding you feature the best. We say: "Let the Suede Shoes Boys sell other brands . . . we want Alcoa in the hands only of responsible dealers."

Get the story today. We'll show you how Alcoa's advertising brings you customer leads.

rAnd for new home construction. too.

Dick Freeman