NEW PROCESS

a revolutionary new machine process that front, back and edge primes cedar siding with famous Cabot's Ranch House Hues. Saves costly on-site finishing because you deliver pre-stained siding direct to the jobready tor immediate application.

Solana Brand "Cabotized" Cedar Siding lasts longer . looks better saves time and money!

SOLANA IS PRE.SELLING YOUR CUSTOMERS!

.Ed. Hearne, Solana's Los Angeles-area representative, is personally talking to architects, designers, contractors and builders in the L.A. area in a big sales development program designed to build business for you. All sales are through established local retail lumber dealers only.

"Solana Brand" is the trademark of genuine "Cabot- ized" Pre-Stained Cedar Siding manufactured by:

SOLANA CEDAR & MILLING COMPANY

ORiole 3-35OO

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Dick Freeman, vice president So-Cal Building Materials Co., Los Angeles, and Mrs. Freeman, will leave this month on an extensive European tour, returning to the southland later in the summer.

Jack Wiliamson, formerly with Western Mill & Lumber Co., Los Angeles, has joined the sales staff of D & L Moulding and Lumber Co.. El Monte.

Pine Ridge Lumber, formerly on Telegraph Road, Los Angeles, has moved to 345 Vineland Ave., City of Industry, according to Chubby Darnell, sales manager of the wholesale firm.