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Gelolex's Film Gefs Wide TV Exposure

GATLEHER HARDWOOD CO. WHOtESAtE Flooring and lumber

"Today's Homes: A Special Report," the Celotex Corporation motion picture promoting the sale of new homes, has been seen by more than 9,500,000 television viewers during 1960, according to Marvin Greenwood, vice-president and director of merchandising.

Greenwood said the film, a non-commercial documentary narrated by John Cameron Swayze, has been shown by almost 300 television stations, more than half of those currently operating in the United States.

An additional estimated 75,0N people have seen "Today's Homes" in public showings. These showings included civic and service groups, community home shows, and meetings of lumber dealer and home builder chapters. Celotex is making the film available free of charge for local use by builders and dealers.

The film will be ofiered to television stations again in 1961. Celotex expects that another 200 stations, with an estimated audience of 7,500,000, will show the I3l minute motion picture.

"Today's Homes" is endorsed by six major trade associations interested in housing including the National Association of Home Builders, the National Retail Lumber Dealeis Association and the Home Manufacturers Association. Prints of the film for local use by builders or dealers may be secured from a local Celotex representative or by writing The Celotex Corporation, tZO S. LaSalle St., Chicago 3, Illinois.

Don'l Shut rhe Door On This Soles ldec

Nationwide popularity of tough, smooth hardboard panels for garage doors is underlined in a report from Georgia-

Hollywood Jr.Iwins Are All.Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors. for here are tlyo all piirposo doors...COMBlNATlON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

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