ASSOCIAIED REDWOOD TIIIIIS

P.O. Box 598 - Arcqto, Colifornio

From Relioble Mills

Direct

RAIL

REDWOOD, FIR ond

or TRUCK & TRAIIER SHIPMENTS

Bill Brouning Downey, Colif.

TWX: ARC43 Spruce 9-4621

Phone: VAndyke 2-2415

Direci: VAndyke 2-2202

Hayward Lumber Co.

Opens New Branch at Morro Bay, California

More than 2,500 customers and friends attended the Grand Opening of the new Hayward Lumber Company Building Materials Store in Morro Bay, California, held January 20th and 21st.

The new store building with approximately 3,000 square feet of floor space and the storage of 10,500 square feet together with a three acre lumber handling area make the

WAlnut 3-2176

Rolph Srefien o Corl Duproy

PINE

new location approximately seven times larger than the old. This expansion became necessary to adequately serve the growing community of Nlorro Bay and its trade territory.

Jim Froggatt, manager of the Hayward branch at Morro Bay, was assisted at the grand opening by a flying squadron of reinforcements from the general office in Salinas : Namely, General Manager Homer M. Hayward, Reception- ist (actins as Hostess) Fern Duerden. Chuck Magnuson. (acting Duerden, lst flostess) rlern ljuefden, Lhuck -Lvlag'nuson, Purchasing Agent, and Hal llartness, Credit Manager. Mrs. Nellie Hayward, Vice-president of the company, was in charge of ther ribbon cutting ceremonies.

There were bargains galore, many attractive exhibits displayed by suppliers as well as a great many door prizes given away both days. Door prizes furnished by suppliers included barbecue grills, electric razors, prefinished paneling, tools, wheelbarrows and many others.

This new Hayward branch is one of a series of rebuilding and remodeling projects that the company has completed in recent months. The Salinas branch has just expanded its facilities by the acquisition of two acres adjacent to its present location. New self service fixtures have been installed in the freshly painted and revamped sales department. Plans are almost complete for the expansion of the Paso Robles branch and work will start in the near future on this project. The Hayward policy is to bring all of the company's branches up to the latest standards for sales and service.

Easy to use. Resist fading, weather, wear. -a high-gloss, clear finish, unexcelled for Four popular finishes: Redwood, Sierra resistance to wear, discoloration, fungus, Brown, Driftwood, Cascade Green. checking----even under severe conditions.

Spring's coming-your customers are getting the urge to spruce up their houses, boats and outdoor furniture. So stock up now-and clean up with Weldwood@ Spring Spruce-Up Wood Finishes.

Special free Weldwood "Spring Spruce-Up" promotion kit will help you make this your best profit year ever for wood finishes. Plan your product displays around this window banner, bring customers into your store with the "spring Spruce-Up" ad mat.

But hurry-order your Weldwood finishes today. you won't want to lose out on a single sale!

We

With this issue we are pleased to introduce a new department-an "Idea" departr.aent which you, the readers, will write.

From your experience, whether it be in retail, wholesale, manufacturing, tion to The California Lumber Merchant for each suggestion or idea pub- lished. May we hear from all of you soon, that we may get this new department rolling? Many thanks.-Ed.

Gollection Problems? This Moy Help

distributing any line connected with the lumber industry, you must lustry, you found manv tech- nave tne years tound many niques, tricks of the trade or what have you for improving your performance and job output-either in service to your boss, your company, or your customers.

distributine or in anv li have over the

What Are YOUR IDEAS?

Why not share your ideasr 1rour shortcuts, and your suggestions with others ? We don't expect that you are going to give your trade secrets to your competitors, but there must be many ideas you would like to pass on to your co-workers in the lumber industry which will help them, and which will not cause Jones to put Smith out of business.

We believe that this "fdea" department can be not only helpful and practical for all, but interesting and entertaining.

If a photo or illustrate your it along.

We'll award diagram is necessary to suggestion, please send a year's free subscrip-

From your experience, you musf hove mony ideos, fechniquer, tricks of the trode or whol hove you in regord lo your work in the lumber industry. Why not shore them with ofhers? Your ideo does not hove to be originol with you, nor does it hove to be new. Whot's old to you might be new lo someono else.

No reslriclions on subiecfs----onything pertoining to the lumber industry is occeptoblebut they musl be inleresting ond helpful.

Send in YOUR IDEA todoy, if it is occepted for publicotion, receive o yeor's subscription to C[M. Address: Editor, IHE CAIIFORNIA IUMBER MERCHANI Room 508, 108 W. 6rh Sr. BIdg. Los Angeles 14, Colifornio

An exceptionally useful treatise, entitled How To Collect MORE PastDue Accounts, has just been published by the United Statis Collection Association as an aid to executives faced with the problem of collecting everincreasing past-due accounts.

This valuable work was written by credit experts whose extensive .*pe.ience in collection work has given them the necessary background to produce this treatise. In it is described the dig- nified and friend-saving principles of modern credit collection science. The authors suggest numerous powerful cash-getting techniques to help you get the cash in fast from "past-due" customers. They suggest firm but dignified appeals so that you will not only collect your accounts but, most important, you will retain your customers' good will and thus accelerate the future growth of your business.

To obtain a FREE copy of this booklet, just write to United States Collection Assn., Inc., 4405 North Ravenswood Ave., Chicago 40, Illinois.

BE READY TO SELL wiih fhe eyecofching 4-color, fromed SelectorOrder Chort shown obove. This chort enobles onyonebuilder or consumerlo select everything necessolf io complete on entire fireploce instollotion. The 30" x 36" disploy, with I eoch #530 ond #534 ffreploces is your complete invenlory. There is no need for qdditionol invenfory os you con drow from our slock os you ioke orders. Coll todoy or wrile for further detoils.

WH]IE RR tr|CFI3E CFAI

P1aceryi11e 1utber Conpaty

P.O. lor 752,?laccrvrillc, Collf. tonufoctulcrr

SPEGIATIZHG il ROO! DCGKINO

Telcphone: Plocervillc-NAtionql 2-3385