"New Product Promenade" ls Theme of So-Cal Building Materials Company Meeting

QO-CAL BUII-DING MATERIALS COMPANy of Los u) Angeles. in- conjunction with seven leading building material manufacturers, held the first in a series of lumber dealer product educational meetings at El Rivino Country Club, Riverside, on February 22 and 23.

_ Guests, who were invited lor 7 :00 p.m., first registered, then enjoyed a sumptuous buffet which inciuded a viriety oi meats, salads, cheeses, relishes and beverages.

Following the buffet, R. E. "Dick" Freeman. vice oresident- of So-Cal, welcomed those in attendance.and gave a brief summation of current business trends. He emoh'asized the importance of positive thinking and optimistic ittitudes in the creation of better businesi condiiions, and offered that over-publicity of the recession situation has of itself enlarged the problem. "Correction of this situation can only come through positive and optimistic faith in the stability of our country and locali area," he said.

Mr. Freeman then introduced the representatives present from So-Cal, starting with J. D. Scouller, presiclent ; Ed Corey, credit manager; Bud Corey, ordei desk; Tom Quarton, Roy Soderman and Ken Siarp, sales reDresentatives.

The meeting was then turned over to Terry Cl-rarles. sales and mercharrdising manager of So-Cal,- whb proceeded to introcluce _the displaying manufacturers and thiir represen- tatives. Tl-rey were :

Vega Inclustries, Syracuse, N.Y., manufacturers of the Uni-Bilt line of fireplaces and Heatilator units, representecl by Rrrss Williams, Western region sales manager.^

-_IMeyerhaeuser Corporation, Silvatek Division, Tacoma, \\rashi.gto', ma'ufacturers of complete and diversifiecl li'e fhere must be o reoson for these smiling foces cnd to iudge from rhe ,,gone,, look of the prime rib. it could be because they were so well fed! From left. trenchermen oll, R. E, ,,Dick,, Freemqn. vice president of So-Col; G. E. Chorles, soles ond merchondising monoger of So-Col; Ken Shorp, firm solesmon; pele Pelerson, mcnoger of El Rivino Country Club, Riverside; qnd the man responsible for it oll, Chef Fronkie of the club. of hardboard products, represented by Ed preim, Western l..gi"_tl_ manager, Menlo Park, Califorr.ria; Don Anderson, Ply \,'eneer Product manager, Tacoma; Stan Lowe and (Continued on page 72)

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